Rio Tinto SWOT Analysis, USP & Competitors

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SWOT Analysis of Rio Tinto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rio Tinto

Parent Company

Rio Tinto


Diversified Metals & Mining



Tagline/ Slogan



World leader in finding, mining and processing Earth’s resources



Industrial Segmentation – based on the manufacturing industry

Target Group

Six Groups - iron ore; aluminum; copper; energy; diamonds and

minerals; and other operations


Makes high quality natural resources available worldwide

SWOT Analysis


1. Global leader in extraction of aluminium and copper ore

2. Has industry leading technology for extraction

3. Diversified business with an employee force of nearly 70,000

4. Strong brand presence across the globe

5. One of the leaders in iron ore, aluminium, diamonds


1. Financial situation – High debt

2. Operational inefficiences due to govt intervention is a concern


1. Rising need of aluminium as replacement of iron

2. Opportunities to expand business in other territories

3. Business diversification alongwith other international players


1. Strict regulations being imposed on environmental and security issues

2. Volatility in the commodity market



1. Alcoa Inc.

2. Anglo American plc

3. De Beers SA

4. Newmont Mining Corporation

5. Xstrata plc

6. Teck Cominco Limited

7. BHP Billiton

The table above concludes the Rio Tinto SWOT analysis along with its marketing and brand parameters.


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