Rio Tinto SWOT Analysis, Competitors, STP & USP
SWOT analysis of Rio Tinto analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rio Tinto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rio Tinto to benchmark its business & performance as compared to the competitors and industry. Rio Tinto is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rio Tinto competitors and includes Rio Tinto target market, segmentation, positioning & Unique Selling Proposition (USP).
| Rio Tinto Brand Analysis | |
|---|---|
| Parent Company |
Rio Tinto |
| Category |
Diversified Metals & Mining |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
World leader in finding, mining and processing Earth’s resources |
| Rio Tinto STP | |
| Rio Tinto Segmentation |
Industrial Segmentation – based on the manufacturing industry |
| Rio Tinto Target Market |
Six Groups - iron ore; aluminum; copper; energy; diamonds and minerals; and other operations |
| Rio Tinto Positioning |
Makes high quality natural resources available worldwide |
| Rio Tinto SWOT Analysis | |
| Rio Tinto Strengths |
Below are the Strengths in the SWOT Analysis of Rio Tinto: 1. Global leader in extraction of aluminium and copper ore 2. Has industry leading technology for extraction 3. Diversified business with an employee force of nearly 70,000 4. Strong brand presence across the globe 5. One of the leaders in iron ore, aluminium, diamonds |
| Rio Tinto Weaknesses |
Here are the weaknesses in the Rio Tinto SWOT Analysis: 1. Financial situation – High debt 2. Operational inefficiences due to govt intervention is a concern |
| Rio Tinto Opportunities |
Following are the Opportunities in Rio Tinto SWOT Analysis: 1. Rising need of aluminium as replacement of iron 2. Opportunities to expand business in other territories 3. Business diversification alongwith other international players |
| Rio Tinto Threats |
The threats in the SWOT Analysis of Rio Tinto are as mentioned: 1. Strict regulations being imposed on environmental and security issues 2. Volatility in the commodity market |
| Rio Tinto Competition | |
| Competitors |
Below are the top 7 Rio Tinto competitors: 1. Alcoa Inc. 2. Anglo American plc 3. De Beers SA 4. Newmont Mining Corporation 5. Xstrata plc 6. Teck Cominco Limited 7. BHP Billiton |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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