Rio Tinto SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Rio Tinto analyses the brand by its strengths, weaknesses, opportunities & threats. In Rio Tinto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rio Tinto to benchmark its business & performance as compared to the competitors. Rio Tinto is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the Rio Tinto SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rio Tinto competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Rio Tinto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rio Tinto Brand Analysis
Parent Company

Rio Tinto


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan



World leader in finding, mining and processing Earth’s resources

Rio Tinto STP

Industrial Segmentation – based on the manufacturing industry

Target Group

Six Groups - iron ore; aluminum; copper; energy; diamonds and

minerals; and other operations


Makes high quality natural resources available worldwide

SWOT Analysis of Rio Tinto
Rio Tinto Strengths

Below are the Strengths in the SWOT Analysis of Rio Tinto:

1. Global leader in extraction of aluminium and copper ore

2. Has industry leading technology for extraction

3. Diversified business with an employee force of nearly 70,000

4. Strong brand presence across the globe

5. One of the leaders in iron ore, aluminium, diamonds

Rio Tinto Weaknesses

Here are the weaknesses in the Rio Tinto SWOT Analysis:

1. Financial situation – High debt

2. Operational inefficiences due to govt intervention is a concern

Rio Tinto Opportunities

Following are the Opportunities in Rio Tinto SWOT Analysis:

1. Rising need of aluminium as replacement of iron

2. Opportunities to expand business in other territories

3. Business diversification alongwith other international players

Rio Tinto Threats

The threats in the SWOT Analysis of Rio Tinto are as mentioned:

1. Strict regulations being imposed on environmental and security issues

2. Volatility in the commodity market

Rio Tinto Competition
Rio Tinto Competitors

Below are the top 7 competitors of Rio Tinto:

1. Alcoa Inc.

2. Anglo American plc

3. De Beers SA

4. Newmont Mining Corporation

5. Xstrata plc

6. Teck Cominco Limited

7. BHP Billiton

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rio Tinto. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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