Rio Tinto SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Rio Tinto analyses the brand by its strengths, weaknesses, opportunities & threats. In Rio Tinto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rio Tinto to benchmark its business & performance as compared to the competitors. Rio Tinto is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Rio Tinto SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rio Tinto competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Rio Tinto

Rio Tinto Overview
Parent Company

Rio Tinto

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

-

USP

World leader in finding, mining and processing Earth’s resources

Rio Tinto STP
Segmentation

Industrial Segmentation – based on the manufacturing industry

Target Market

Six Groups - iron ore; aluminum; copper; energy; diamonds and

minerals; and other operations

Positioning

Makes high quality natural resources available worldwide

SWOT Analysis of Rio Tinto

For Rio Tinto, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Rio Tinto SWOT Analysis:

Rio Tinto Strengths

The strengths of Rio Tinto looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Rio Tinto :

1. Global leader in extraction of aluminium and copper ore

2. Has industry leading technology for extraction

3. Diversified business with an employee force of nearly 70,000

4. Strong brand presence across the globe

5. One of the leaders in iron ore, aluminium, diamonds

Rio Tinto Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Rio Tinto SWOT Analysis:

1. Financial situation – High debt

2. Operational inefficiences due to govt intervention is a concern


Rio Tinto Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Rio Tinto SWOT Analysis:

1. Rising need of aluminium as replacement of iron

2. Opportunities to expand business in other territories

3. Business diversification alongwith other international players


Rio Tinto Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Rio Tinto are as mentioned:

1. Strict regulations being imposed on environmental and security issues

2. Volatility in the commodity market

Rio Tinto Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Rio Tinto:

1. Alcoa Inc.

2. Anglo American plc

3. De Beers SA

4. Newmont Mining Corporation

5. Xstrata plc

6. Teck Cominco Limited

7. BHP Billiton


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rio Tinto. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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