Rio Tinto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Rio Tinto

Diversified Metals & Mining

Heavy Equipment & Engineering

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World leader in finding, mining and processing Earth’s resources

Industrial Segmentation – based on the manufacturing industry

Six Groups - iron ore; aluminum; copper; energy; diamonds and

minerals; and other operations

Makes high quality natural resources available worldwide

Below are the Strengths in the SWOT Analysis of Rio Tinto:

1. Global leader in extraction of aluminium and copper ore

2. Has industry leading technology for extraction

3. Diversified business with an employee force of nearly 70,000

4. Strong brand presence across the globe

5. One of the leaders in iron ore, aluminium, diamonds

Here are the weaknesses in the Rio Tinto SWOT Analysis:

1. Financial situation – High debt

2. Operational inefficiences due to govt intervention is a concern

Following are the Opportunities in Rio Tinto SWOT Analysis:

1. Rising need of aluminium as replacement of iron

2. Opportunities to expand business in other territories

3. Business diversification alongwith other international players

The threats in the SWOT Analysis of Rio Tinto are as mentioned:

1. Strict regulations being imposed on environmental and security issues

2. Volatility in the commodity market

Below are the top 7 Rio Tinto competitors:

1. Alcoa Inc.

2. Anglo American plc

3. De Beers SA

4. Newmont Mining Corporation

5. Xstrata plc

6. Teck Cominco Limited

7. BHP Billiton