Rio Tinto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Rio Tinto analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rio Tinto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rio Tinto to benchmark its business & performance as compared to the competitors and industry. As of 2020, Rio Tinto is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rio Tinto competitors and includes Rio Tinto target market, segmentation, positioning & Unique Selling Proposition (USP).

Rio Tinto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rio Tinto Brand Analysis
Parent Company

Rio Tinto

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

-

USP

World leader in finding, mining and processing Earth’s resources

Rio Tinto STP
Rio Tinto Segmentation

Industrial Segmentation – based on the manufacturing industry

Rio Tinto Target Market

Six Groups - iron ore; aluminum; copper; energy; diamonds and

minerals; and other operations

Rio Tinto Positioning

Makes high quality natural resources available worldwide

Rio Tinto SWOT Analysis
Rio Tinto Strengths

Below are the Strengths in the SWOT Analysis of Rio Tinto:

1. Global leader in extraction of aluminium and copper ore

2. Has industry leading technology for extraction

3. Diversified business with an employee force of nearly 70,000

4. Strong brand presence across the globe

5. One of the leaders in iron ore, aluminium, diamonds

Rio Tinto Weaknesses

Here are the weaknesses in the Rio Tinto SWOT Analysis:

1. Financial situation – High debt

2. Operational inefficiences due to govt intervention is a concern

Rio Tinto Opportunities

Following are the Opportunities in Rio Tinto SWOT Analysis:

1. Rising need of aluminium as replacement of iron

2. Opportunities to expand business in other territories

3. Business diversification alongwith other international players

Rio Tinto Threats

The threats in the SWOT Analysis of Rio Tinto are as mentioned:

1. Strict regulations being imposed on environmental and security issues

2. Volatility in the commodity market

Rio Tinto Competition
Competitors

Below are the top 7 Rio Tinto competitors:

1. Alcoa Inc.

2. Anglo American plc

3. De Beers SA

4. Newmont Mining Corporation

5. Xstrata plc

6. Teck Cominco Limited

7. BHP Billiton


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rio Tinto. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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