SWOT analysis of Coal India Ltd analyses the brand by its strengths, weaknesses, opportunities & threats. In Coal India Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Coal India Ltd to benchmark its business & performance as compared to the competitors. Coal India Ltd is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the Coal India Ltd SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coal India Ltd competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Coal India Ltd Brand Analysis | |
---|---|
Parent Company |
Public Sector- Government of India |
Category |
Mining and minerals |
Sector | |
Tagline/ Slogan |
Nurturing nature, empowering India, Enabling life |
USP |
Largest company in the world in terms of coal production |
Coal India Ltd STP | |
Segment |
Coal and mining company in India |
Target Group |
Firms across globe , cost conscious state and privately owned energy sector |
Positioning |
Low cost coal producer |
SWOT Analysis of Coal India Ltd | |
Coal India Ltd Strengths |
Below are the Strengths in the SWOT Analysis of Coal India Ltd: 1. CIL owns the world's largest recoverable coal reserves at more than 22bnt 5. Strong backing by the govt of India 6. The CIL is also recognized as a Maharatna Company in India 7. Excellent advertising and marketing in B2B as well as TVCs, print and online media |
Coal India Ltd Weaknesses |
Here are the weaknesses in the Coal India Ltd SWOT Analysis: 1. State control reduces CIL's flexibility in responding to changes in the market. |
Coal India Ltd Opportunities |
Following are the Opportunities in Coal India Ltd SWOT Analysis: 1. Major role to play in India’s aspiration regarding being energy sufficient country 3. Efficiency in management and PPPs can boost company performance |
Coal India Ltd Threats |
The threats in the SWOT Analysis of Coal India Ltd are as mentioned: 1. Project delays due to environmental and land issues pose threat to companies sustained future supplies |
Coal India Ltd Competition | |
Coal India Ltd Competitors |
Below are the top 3 competitors of Coal India Ltd: 1. Ashapura Minechem |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coal India Ltd. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us