Snap-On SWOT Analysis, Competitors & USP
SWOT analysis of Snap-On analyses the brand by its strengths, weaknesses, opportunities & threats. In Snap-On SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Snap-On to benchmark its business & performance as compared to the competitors. Snap-On is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Snap-On SWOT (Strengths, Weaknesses, Opportunities, Threats), top Snap-On competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Snap-On Brand Analysis | |
|---|---|
| Parent Company |
Snap-On Inc |
| Category |
Professional Tools |
| Sector | |
| Tagline/ Slogan |
Being a Pro Matters |
| USP |
Uncompromising quality and fearless innovation |
| Snap-On STP | |
| Segment |
Hand Tools , Power tools, Shop tools , Diagnostics |
| Target Group |
B2B, Businesses requiring professional tools |
| Positioning |
Better , Faster , Smarter products |
| SWOT Analysis of Snap-On | |
| Snap-On Strengths |
Below are the Strengths in the SWOT Analysis of Snap-On: 1. Large use of technology enables it to stay ahead of the competition 5. The product portfolio includes Professional Automotive and Industrial Tools and Equipment 6. Employs approximately 11,500 people worldwide |
| Snap-On Weaknesses |
Here are the weaknesses in the Snap-On SWOT Analysis: 1. High prices of their tools as compared to lesser price of inferior alternatives 2. The brand is lesser known despite being an expert in the industry |
| Snap-On Opportunities |
Following are the Opportunities in Snap-On SWOT Analysis: 1. New and emerging markets offer a good opportunity to grow |
| Snap-On Threats |
The threats in the SWOT Analysis of Snap-On are as mentioned: 1. Competition from other international players in multiple product categories 2. Strong distribution channels of competitors |
| Snap-On Competition | |
| Snap-On Competitors |
Below are the top 3 competitors of Snap-On: 1. Stanley Black & Decker, Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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