Snap-On SWOT Analysis
Snap-On is one of the leading brands in the industrial products and chemicals sector. Snap-On SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Snap-On:
Quick Glance:
Snap-On Strengths
- Large use of technology enables it to stay ahead of the competition
- Loyal customer base ensures that the brand strength is high
- Its benchmarking program for all production facilities ensures energy conservation and proper waste management
- Uses delivery vans to deliver their products directly to customers
- The product portfolio includes Professional Automotive and Industrial Tools and Equipment
- Employs approximately 11,500 people worldwide
Above are the strengths in the SWOT Analysis of Snap-On. The strengths of Snap-On looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Snap-On Weaknesses
- High prices of their tools as compared to lesser price of inferior alternatives
- The brand is lesser known despite being an expert in the industry
These were the weaknesses in the Snap-On SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Snap-On Opportunities
- New and emerging markets offer a good opportunity to grow
- Increasing demand for high end technology products
Above we covered the opportunities in Snap-On SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Snap-On Threats
- Competition from other international players in multiple product categories
- Strong distribution channels of competitors
The threats in the SWOT Analysis of Snap-On are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Snap-On SWOT analysis.
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About Snap-On
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Snap-On Overview | |
|---|---|
| Parent Company |
Snap-On Inc |
| Category |
Professional Tools |
| Sector | |
| Tagline/ Slogan |
Being a Pro Matters |
| USP |
Uncompromising quality and fearless innovation |
| Snap-On STP | |
| Segmentation |
Hand Tools , Power tools, Shop tools , Diagnostics |
| Target Market |
B2B, Businesses requiring professional tools |
| Positioning |
Better , Faster , Smarter products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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