Snap-On SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2627

SWOT Analysis of Snap-On with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Snap-On Inc


Professional Tools


Industrial Products and Chemicals

Tagline/ Slogan

Being a Pro Matters


Uncompromising quality and fearless innovation

Snap-On STP


Hand Tools , Power tools, Shop tools , Diagnostics

Target Group

B2B, Businesses requiring professional tools


Better , Faster , Smarter products

Snap-On SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Snap-On :

1. Large use of technology enables it to stay ahead of the competition
2. Loyal customer base ensures that the brand strength is high
3. Its benchmarking program for all production facilities ensures energy conservation and proper waste management
4. Uses delivery vans to deliver their products directly to customers

5. The product portfolio includes Professional Automotive and Industrial Tools and Equipment

6. Employs approximately 11,500 people worldwide


1. High prices of their tools as compared to lesser price of inferior alternatives

2. The brand is lesser known despite being an expert in the industry


1. New and emerging markets offer a good opportunity to grow
2. Increasing demand for high end technology products


1. Competition from other international players in multiple product categories

2. Strong distribution channels of competitors

Snap-On Competition


Below are the 3 main Snap-On competitors :

1. Stanley Black & Decker, Inc.
3. Makita Corp

The brandguide table above concludes the Snap-On SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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