SWOT Analysis of Snap-On with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Snap-On |
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Parent Company |
Snap-On Inc |
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Category |
Professional Tools |
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Sector |
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Tagline/ Slogan |
Being a Pro Matters |
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USP |
Uncompromising quality and fearless innovation |
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Snap-On STP |
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Segment |
Hand Tools , Power tools, Shop tools , Diagnostics |
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Target Group |
B2B, Businesses requiring professional tools |
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Positioning |
Better , Faster , Smarter products |
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Snap-On SWOT Analysis |
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Strengths |
1. Large use of technology enables it to stay ahead of the competition 5. The product portfolio includes Professional Automotive and Industrial Tools and Equipment 6. Employs approximately 11,500 people worldwide |
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Weaknesses |
1. High prices of their tools as compared to lesser price of inferior alternatives 2. The brand is lesser known despite being an expert in the industry |
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Opportunities |
1. New and emerging markets offer a good opportunity to grow |
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Threats |
1. Competition from other international players in multiple product categories 2. Strong distribution channels of competitors |
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Snap-On Competition |
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Competitors |
1. Stanley Black & Decker, Inc. |
The brandguide table above concludes the Snap-On SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Snap-On. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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