Snap-On SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Snap-On analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Snap-On SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Snap-On to benchmark its business & performance as compared to the competitors and industry. As of 2020, Snap-On is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Snap-On competitors and includes Snap-On target market, segmentation, positioning & Unique Selling Proposition (USP).

Snap-On SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Snap-On Brand Analysis
Parent Company

Snap-On Inc

Category

Professional Tools

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Being a Pro Matters

USP

Uncompromising quality and fearless innovation

Snap-On STP
Snap-On Segmentation

Hand Tools , Power tools, Shop tools , Diagnostics

Snap-On Target Market

B2B, Businesses requiring professional tools

Snap-On Positioning

Better , Faster , Smarter products

Snap-On SWOT Analysis
Snap-On Strengths

Below are the Strengths in the SWOT Analysis of Snap-On:

1. Large use of technology enables it to stay ahead of the competition
2. Loyal customer base ensures that the brand strength is high
3. Its benchmarking program for all production facilities ensures energy conservation and proper waste management
4. Uses delivery vans to deliver their products directly to customers

5. The product portfolio includes Professional Automotive and Industrial Tools and Equipment

6. Employs approximately 11,500 people worldwide

Snap-On Weaknesses

Here are the weaknesses in the Snap-On SWOT Analysis:

1. High prices of their tools as compared to lesser price of inferior alternatives

2. The brand is lesser known despite being an expert in the industry

Snap-On Opportunities

Following are the Opportunities in Snap-On SWOT Analysis:

1. New and emerging markets offer a good opportunity to grow
2. Increasing demand for high end technology products

Snap-On Threats

The threats in the SWOT Analysis of Snap-On are as mentioned:

1. Competition from other international players in multiple product categories

2. Strong distribution channels of competitors

Snap-On Competition
Competitors

Below are the top 3 Snap-On competitors:

1. Stanley Black & Decker, Inc.
2.SKF AB
3. Makita Corp


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Snap-On. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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