Snap-On SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Snap-On Inc

Professional Tools

Industrial Products and Chemicals

Being a Pro Matters

Uncompromising quality and fearless innovation

Hand Tools , Power tools, Shop tools , Diagnostics

B2B, Businesses requiring professional tools

Better , Faster , Smarter products

Below are the Strengths in the SWOT Analysis of Snap-On:

1. Large use of technology enables it to stay ahead of the competition
2. Loyal customer base ensures that the brand strength is high
3. Its benchmarking program for all production facilities ensures energy conservation and proper waste management
4. Uses delivery vans to deliver their products directly to customers

5. The product portfolio includes Professional Automotive and Industrial Tools and Equipment

6. Employs approximately 11,500 people worldwide

Here are the weaknesses in the Snap-On SWOT Analysis:

1. High prices of their tools as compared to lesser price of inferior alternatives

2. The brand is lesser known despite being an expert in the industry

Following are the Opportunities in Snap-On SWOT Analysis:

1. New and emerging markets offer a good opportunity to grow
2. Increasing demand for high end technology products

The threats in the SWOT Analysis of Snap-On are as mentioned:

1. Competition from other international players in multiple product categories

2. Strong distribution channels of competitors

Below are the top 3 Snap-On competitors:

1. Stanley Black & Decker, Inc.
2.SKF AB
3. Makita Corp