Aluminum Company of America (Alcoa) SWOT Analysis, USP & Competitors

Alcoa – Aluminum Company of America

Parent Company

Alcoa Inc.

Category

Aluminum, titanium, nickel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Inventing the future since 1888

USP

Complete solution in alumina needs

Aluminum Company of America (Alcoa) STP

Segment

Primary aluminum, fabricated aluminum and alumina

Target Group

Products in the aerospace, automotive, construction, commercial transportation and industrial markets

Positioning

Leader in aluminum industry

Aluminum Company of America (Alcoa) SWOT Analysis

Strengths

1. One of the largest producer of aluminum worldwide
2. Robust vertically integrated operations 
3. Strong financial position

4. Being a capital intensive industry, entry barriers to new entrants are high

5. Over 60,000 people are employed with the organization

6. It has operations in over 30 countries

Weaknesses

1.Strong revenue dependence on aluminum and alumina only can be an issue

2. Heavy investment requirement for expansion means restricted margins

Opportunities

1. Growth in emerging markets

2. Global consolidation of business activities

3. Product and services expansion

Threats

1. Intense competition

2. Supply from china

3. Economic slowdown

4. External changes (government, politics, taxes, etc)
5. Lower cost competitors or imports

Aluminum Company of America (Alcoa) Competition

Competitors

1.Aluminuim Corporation of China, Limited
2.RUSAL

3. Rio Tinto