Aluminum Company of America (Alcoa) SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 3107

SWOT analysis of Aluminum Company of America (Alcoa) analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aluminum Company of America (Alcoa) is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Aluminum Company of America (Alcoa) competitors and elaborates Aluminum Company of America (Alcoa) segmentation, targeting, positioning & USP.

Alcoa – Aluminum Company of America

Parent Company

Alcoa Inc.

Category

Aluminum, titanium, nickel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Inventing the future since 1888

USP

Complete solution in alumina needs

Aluminum Company of America (Alcoa) STP

Segment

Primary aluminum, fabricated aluminum and alumina

Target Group

Products in the aerospace, automotive, construction, commercial transportation and industrial markets

Positioning

Leader in aluminum industry

Aluminum Company of America (Alcoa) SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aluminum Company of America (Alcoa). Strengths are:

1. One of the largest producer of aluminum worldwide
2. Robust vertically integrated operations 
3. Strong financial position

4. Being a capital intensive industry, entry barriers to new entrants are high

5. Over 60,000 people are employed with the organization

6. It has operations in over 30 countries

Weaknesses

Here are the weaknesses in the Aluminum Company of America (Alcoa) SWOT Analysis:

1.Strong revenue dependence on aluminum and alumina only can be an issue

2. Heavy investment requirement for expansion means restricted margins

Opportunities

Following are the Opportunities in Aluminum Company of America (Alcoa) SWOT Analysis:

1. Growth in emerging markets

2. Global consolidation of business activities

3. Product and services expansion

Threats

The threats in the SWOT Analysis of Aluminum Company of America (Alcoa) are as mentioned:

1. Intense competition

2. Supply from china

3. Economic slowdown

4. External changes (government, politics, taxes, etc)
5. Lower cost competitors or imports

Aluminum Company of America (Alcoa) Competition

Competitors

Below are the top 3 Aluminum Company of America (Alcoa) competitors:

1.Aluminuim Corporation of China, Limited
2.RUSAL

3. Rio Tinto


The brandguide table above concludes the Aluminum Company of America (Alcoa) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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