Aluminum Company of America (Alcoa) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aluminum Company of America (Alcoa) analyses the brand by its strengths, weaknesses, opportunities & threats. In Aluminum Company of America (Alcoa) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aluminum Company of America (Alcoa) to benchmark its business & performance as compared to the competitors. Aluminum Company of America (Alcoa) is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Aluminum Company of America (Alcoa) SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aluminum Company of America (Alcoa) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Aluminum Company of America (Alcoa) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aluminum Company of America (Alcoa) Brand Analysis
Parent Company

Alcoa Inc.

Category

Aluminum, titanium, nickel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Inventing the future since 1888

USP

Complete solution in alumina needs

Aluminum Company of America (Alcoa) STP
Segment

Primary aluminum, fabricated aluminum and alumina

Target Group

Products in the aerospace, automotive, construction, commercial transportation and industrial markets

Positioning

Leader in aluminum industry

SWOT Analysis of Aluminum Company of America (Alcoa)
Aluminum Company of America (Alcoa) Strengths

Below are the Strengths in the SWOT Analysis of Aluminum Company of America (Alcoa):

1. One of the largest producer of aluminum worldwide
2. Robust vertically integrated operations 
3. Strong financial position

4. Being a capital intensive industry, entry barriers to new entrants are high

5. Over 60,000 people are employed with the organization

6. It has operations in over 30 countries

Aluminum Company of America (Alcoa) Weaknesses

Here are the weaknesses in the Aluminum Company of America (Alcoa) SWOT Analysis:

1.Strong revenue dependence on aluminum and alumina only can be an issue

2. Heavy investment requirement for expansion means restricted margins

Aluminum Company of America (Alcoa) Opportunities

Following are the Opportunities in Aluminum Company of America (Alcoa) SWOT Analysis:

1. Growth in emerging markets

2. Global consolidation of business activities

3. Product and services expansion

Aluminum Company of America (Alcoa) Threats

The threats in the SWOT Analysis of Aluminum Company of America (Alcoa) are as mentioned:

1. Intense competition

2. Supply from china

3. Economic slowdown

4. External changes (government, politics, taxes, etc)
5. Lower cost competitors or imports

Aluminum Company of America (Alcoa) Competition
Aluminum Company of America (Alcoa) Competitors

Below are the top 3 competitors of Aluminum Company of America (Alcoa):

1.Aluminuim Corporation of China, Limited
2.RUSAL

3. Rio Tinto


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aluminum Company of America (Alcoa). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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