Aluminum Company of America (Alcoa) SWOT Analysis

Published in Industrial Products and Chemicals category by MBA Skool Team

Here is a detailed SWOT analysis of Aluminum Company of America (Alcoa) covering strengths, weaknesses, opportunities and threats.

Aluminum Company of America (Alcoa) Strengths

  1. One of the largest producer of aluminum worldwide
  2. Robust vertically integrated operations 
  3. Strong financial position
  4. Being a capital intensive industry, entry barriers to new entrants are high
  5. Over 60,000 people are employed with the organization
  6. It has operations in over 30 countries

Above are the strengths in the SWOT Analysis of Aluminum Company of America (Alcoa). The strengths of Aluminum Company of America (Alcoa) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aluminum Company of America (Alcoa) Weaknesses

  1. Strong revenue dependence on aluminum and alumina only can be an issue
  2. Heavy investment requirement for expansion means restricted margins

These were the weaknesses in the Aluminum Company of America (Alcoa) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aluminum Company of America (Alcoa) Opportunities

  1. Growth in emerging markets
  2. Global consolidation of business activities
  3. Product and services expansion

Above we covered the opportunities in Aluminum Company of America (Alcoa) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aluminum Company of America (Alcoa) Threats

  1. Intense competition
  2. Supply from china
  3. Economic slowdown
  4. External changes (government, politics, taxes, etc)
  5. Lower cost competitors or imports

The threats in the SWOT Analysis of Aluminum Company of America (Alcoa) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Aluminum Company of America (Alcoa) SWOT analysis.

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About Aluminum Company of America (Alcoa)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aluminum Company of America (Alcoa) Overview
Parent Company

Alcoa Inc.

Category

Aluminum, titanium, nickel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Inventing the future since 1888

USP

Complete solution in alumina needs

Aluminum Company of America (Alcoa) STP
Segmentation

Primary aluminum, fabricated aluminum and alumina

Target Market

Products in the aerospace, automotive, construction, commercial transportation and industrial markets

Positioning

Leader in aluminum industry


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Aluminum Company of America (Alcoa). This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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