Aluminum Company of America (Alcoa) SWOT Analysis, Competitors & USP
SWOT analysis of Aluminum Company of America (Alcoa) analyses the brand by its strengths, weaknesses, opportunities & threats. In Aluminum Company of America (Alcoa) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aluminum Company of America (Alcoa) to benchmark its business & performance as compared to the competitors. Aluminum Company of America (Alcoa) is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Aluminum Company of America (Alcoa) SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aluminum Company of America (Alcoa) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Aluminum Company of America (Alcoa) Brand Analysis | |
|---|---|
| Parent Company |
Alcoa Inc. |
| Category |
Aluminum, titanium, nickel |
| Sector | |
| Tagline/ Slogan |
Inventing the future since 1888 |
| USP |
Complete solution in alumina needs |
| Aluminum Company of America (Alcoa) STP | |
| Segment |
Primary aluminum, fabricated aluminum and alumina |
| Target Group |
Products in the aerospace, automotive, construction, commercial transportation and industrial markets |
| Positioning |
Leader in aluminum industry |
| SWOT Analysis of Aluminum Company of America (Alcoa) | |
| Aluminum Company of America (Alcoa) Strengths |
Below are the Strengths in the SWOT Analysis of Aluminum Company of America (Alcoa): 1. One of the largest producer of aluminum worldwide 4. Being a capital intensive industry, entry barriers to new entrants are high 5. Over 60,000 people are employed with the organization 6. It has operations in over 30 countries |
| Aluminum Company of America (Alcoa) Weaknesses |
Here are the weaknesses in the Aluminum Company of America (Alcoa) SWOT Analysis: 1.Strong revenue dependence on aluminum and alumina only can be an issue 2. Heavy investment requirement for expansion means restricted margins |
| Aluminum Company of America (Alcoa) Opportunities |
Following are the Opportunities in Aluminum Company of America (Alcoa) SWOT Analysis: 1. Growth in emerging markets 2. Global consolidation of business activities 3. Product and services expansion |
| Aluminum Company of America (Alcoa) Threats |
The threats in the SWOT Analysis of Aluminum Company of America (Alcoa) are as mentioned: 1. Intense competition 2. Supply from china 3. Economic slowdown 4. External changes (government, politics, taxes, etc) |
| Aluminum Company of America (Alcoa) Competition | |
| Aluminum Company of America (Alcoa) Competitors |
Below are the top 3 competitors of Aluminum Company of America (Alcoa): 1.Aluminuim Corporation of China, Limited 3. Rio Tinto |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aluminum Company of America (Alcoa). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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