Aluminum Company of America (Alcoa) SWOT Analysis, USP & Competitors

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SWOT Analysis of Aluminum Company of America (Alcoa) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alcoa – Aluminum Company of America

Parent Company

Alcoa Inc.


Aluminum, titanium, nickel



Tagline/ Slogan

Inventing the future since 1888


Complete solution in alumina needs



Primary aluminum, fabricated aluminum and alumina

Target Group

Products in the aerospace, automotive, construction, commercial transportation and industrial markets


Leader in aluminum industry

SWOT Analysis


1. One of the largest producer of aluminum worldwide
2. Robust vertically integrated operations 
3. Strong financial position

4. Being a capital intensive industry, entry barriers to new entrants are high

5. Over 60,000 people are employed with the organization

6. It has operations in over 30 countries


1.Strong revenue dependence on aluminum and alumina only can be an issue

2. Heavy investment requirement for expansion means restricted margins


1. Growth in emerging markets

2. Global consolidation of business activities

3. Product and services expansion


1. Intense competition

2. Supply from china

3. Economic slowdown

4. External changes (government, politics, taxes, etc)
5. Lower cost competitors or imports



1.Aluminuim Corporation of China, Limited

3. Rio Tinto

The table above concludes the Aluminum Company of America (Alcoa) SWOT analysis along with its marketing and brand parameters.


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