Aluminum Company of America (Alcoa) SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Aluminum Company of America (Alcoa) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Aluminum Company of America (Alcoa), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Aluminum Company of America (Alcoa) is one of the leading brands in the industrial products and chemicals sector. The article below lists the Aluminum Company of America (Alcoa) SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Aluminum Company of America (Alcoa)

For Aluminum Company of America (Alcoa), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Aluminum Company of America (Alcoa) Strengths

The strengths of Aluminum Company of America (Alcoa) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Aluminum Company of America (Alcoa) :

1. One of the largest producer of aluminum worldwide
2. Robust vertically integrated operations 
3. Strong financial position

4. Being a capital intensive industry, entry barriers to new entrants are high

5. Over 60,000 people are employed with the organization

6. It has operations in over 30 countries

Aluminum Company of America (Alcoa) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aluminum Company of America (Alcoa) SWOT Analysis:

1.Strong revenue dependence on aluminum and alumina only can be an issue

2. Heavy investment requirement for expansion means restricted margins

Aluminum Company of America (Alcoa) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aluminum Company of America (Alcoa) SWOT Analysis:

1. Growth in emerging markets

2. Global consolidation of business activities

3. Product and services expansion

Aluminum Company of America (Alcoa) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aluminum Company of America (Alcoa) are as mentioned:

1. Intense competition

2. Supply from china

3. Economic slowdown

4. External changes (government, politics, taxes, etc)
5. Lower cost competitors or imports

Aluminum Company of America (Alcoa) Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Aluminum Company of America (Alcoa):

1.Aluminuim Corporation of China, Limited

3. Rio Tinto

Hence this concludes the Aluminum Company of America (Alcoa) SWOT analysis.

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About Aluminum Company of America (Alcoa)

Aluminum Company of America (Alcoa) Overview
Parent Company

Alcoa Inc.


Aluminum, titanium, nickel


Industrial Products and Chemicals

Tagline/ Slogan

Inventing the future since 1888


Complete solution in alumina needs

Aluminum Company of America (Alcoa) STP

Primary aluminum, fabricated aluminum and alumina

Target Market

Products in the aerospace, automotive, construction, commercial transportation and industrial markets


Leader in aluminum industry

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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