Published in Industrial Products and Chemicals category by MBA Skool Team
Asian Paints is one of the leading brands in the industrial products and chemicals sector. Asian Paints SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Asian Paints:
The largest paint company in India and third largest company in Asia
They have over 50% of market share and are clear leaders decorative paints and are strong competitors to Kansai Nerolac Paints to be leaders in Industrial paints and coatings.
They operate in 17 countries and have 24 manufacturing facilities providing service to 65 countries all over the world.
Asian paints has strong international presence with its four 4 subsidiaries; Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.
Most renowned brand in Indian Paint Industry & its strong customer focus and innovative-spirit has made it market leader since 1968.
Superior technologies deployed to achieve maintain the competitive edge for eg. Supply chain management system that integrates plants, regional distribution centers, outside processing centers etc. hence they have strongest supply chain system with
They have maintained their brand name and increased awareness by unique ways of advertising and roping in celebrities like Saif Ali Khan.
The company has strong financials.
Above are the strengths in the SWOT Analysis of Asian Paints. The strengths of Asian Paints looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Asian Paints Weaknesses
Limited market share in industrial paints segment with Kansai Nerolac and Akzonobel giving stiff competition.
In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.
These were the weaknesses in the Asian Paints SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Merawala blue; Har ghar kuch kehta hai ki ;Ask Aparna
India’s biggest brand with widest reach.
Asian Paints STP
Caters to all segments with brand Royale aimed at premium segment and rest at mass market.
Home-owners, industries-hotels, education, healthcare, agro & manufacturing equipment and automobile etc. infrastructure, govt. buildings
A complete array of products to cater to everyone.
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