SWOT analysis of Asian Paints analyses the brand by its strengths, weaknesses, opportunities & threats. In Asian Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Asian Paints to benchmark its business & performance as compared to the competitors. Asian Paints is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Asian Paints SWOT (Strengths, Weaknesses, Opportunities, Threats), top Asian Paints competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Asian Paints Brand Analysis | |
---|---|
Parent Company |
Asian Paints |
Category |
Paint Industry |
Sector | |
Tagline/ Slogan |
Merawala blue; Har ghar kuch kehta hai ki ;Ask Aparna |
USP |
India’s biggest brand with widest reach. |
Asian Paints STP | |
Segment |
Caters to all segments with brand Royale aimed at premium segment and rest at mass market. |
Target Group |
Home-owners, industries-hotels, education, healthcare, agro & manufacturing equipment and automobile etc. infrastructure, govt. buildings |
Positioning |
A complete array of products to cater to everyone. |
SWOT Analysis of Asian Paints | |
Asian Paints Strengths |
Below are the Strengths in the SWOT Analysis of Asian Paints: 1. The largest paint company in India and third largest company in Asia 2. They have over 50% of market share and are clear leaders decorative paints and are strong competitors to Kansai Nerolac Paints to be leaders in Industrial paints and coatings. 3. They operate in 17 countries and have 24 manufacturing facilities providing service to 65 countries all over the world. 4. Asian paints has strong international presence with its four 4 subsidiaries; Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. 7. They have maintained their brand name and increased awareness by unique ways of advertising and roping in celebrities like Saif Ali Khan. 8. The company has strong financials. |
Asian Paints Weaknesses |
Here are the weaknesses in the Asian Paints SWOT Analysis: 1. Limited market share in industrial paints segment with Kansai Nerolac and Akzonobel giving stiff competition. |
Asian Paints Opportunities |
Following are the Opportunities in Asian Paints SWOT Analysis: 1. Big an international standard paint company it should look for more opportunities abroad 4. Competitors are going for Hi-tech process and Asian paints with good financial and intellectual capital can go for hi-tech. |
Asian Paints Threats |
The threats in the SWOT Analysis of Asian Paints are as mentioned: 1. Growth prone to slowdown effects |
Asian Paints Competition | |
Asian Paints Competitors |
Below are the top 6 competitors of Asian Paints: 1.Jenson & Nicolson India Limited. 5. Nippon Paint |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Asian Paints. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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