Asian Paints SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Asian Paints SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Asian Paints, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Asian Paints to benchmark its business & performance as compared to the competitors, and make strategic improvements. Asian Paints is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Asian Paints SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Asian Paints SWOT Analysis:

SWOT Analysis of Asian Paints

For Asian Paints, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Asian Paints Strengths

The strengths of Asian Paints looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Asian Paints :

1. The largest paint company in India and third largest company in Asia

2. They have over 50% of market share and are clear leaders decorative paints and are strong competitors to Kansai Nerolac Paints to be leaders in Industrial paints and coatings.

3. They operate in 17 countries and have 24 manufacturing facilities providing service to 65 countries all over the world.

4. Asian paints has strong international presence with its four 4 subsidiaries; Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.
5. Most renowned brand in Indian Paint Industry & its strong customer focus and innovative-spirit has made it market leader since 1968.
6. Superior technologies deployed to achieve maintain the competitive edge for eg. Supply chain management system that integrates plants, regional distribution centers, outside processing centers etc. hence they have strongest supply chain system with

7. They have maintained their brand name and increased awareness by unique ways of advertising and roping in celebrities like Saif Ali Khan.

8. The company has strong financials.

Asian Paints Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Asian Paints SWOT Analysis:

1. Limited market share in industrial paints segment with Kansai Nerolac and Akzonobel giving stiff competition.
2.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.

Asian Paints Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Asian Paints SWOT Analysis:

1. Big an international standard paint company it should look for more opportunities abroad
2. There is a good scope for growth especially in industrial paints category
3. Needs to have more focus on Automobile industry in industrial paints segment

4. Competitors are going for Hi-tech process and Asian paints with good financial and intellectual capital can go for hi-tech.

Asian Paints Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Asian Paints are as mentioned:

1. Growth prone to slowdown effects
2.Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis
3.Raw material scarcity and volatlility in prices.

Asian Paints Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Asian Paints:

1.Jenson & Nicolson India Limited.
2. Kansai Nerolac Paints

4. Sherwin-Williams

5. Nippon Paint

6. PPG Industries

Hence this concludes the Asian Paints SWOT analysis.

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About Asian Paints

Asian Paints Overview
Parent Company

Asian Paints


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Merawala blue; Har ghar kuch kehta hai ki ;Ask Aparna


India’s biggest brand with widest reach.

Asian Paints STP

Caters to all segments with brand Royale aimed at premium segment and rest at mass market.

Target Market

Home-owners, industries-hotels, education, healthcare, agro & manufacturing equipment and automobile etc.  infrastructure, govt. buildings


A complete array of products to cater to everyone.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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