Sherwin-Williams SWOT Analysis, Competitors & USP
SWOT analysis of Sherwin-Williams analyses the brand by its strengths, weaknesses, opportunities & threats. In Sherwin-Williams SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sherwin-Williams to benchmark its business & performance as compared to the competitors. Sherwin-Williams is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Sherwin-Williams SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sherwin-Williams competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Sherwin-Williams Brand Analysis | |
|---|---|
| Parent Company |
Sherwin Williams |
| Category |
Paint Industry |
| Sector | |
| Tagline/ Slogan |
Cover the Earth |
| USP |
Sherwin-Williams provides innovative solutions that ensure your coatings for varying surfaces |
| Sherwin-Williams STP | |
| Segment |
Professional, commercial, industrial and retail customers |
| Target Group |
Home-owners & institutions (repaint & new), architectures and designers; aerospace, automotive and marine; heavy machinery, military, electronic industry |
| Positioning |
We are the providers of most innovative solutions for coating any surface |
| SWOT Analysis of Sherwin-Williams | |
| Sherwin-Williams Strengths |
Below are the Strengths in the SWOT Analysis of Sherwin-Williams: 1. Company has global presence with its products doing business in North America, South America, Caribbean, Europe and Asia 4. They are known for continuous innovation which helps them in launching new products frequently in the market. 6. It has taken many initiatives to go green and reduce the footprint. 7. It develops and operates on best technologies. 8. It has developed a perception of being a quality and trusted brand in the minds of customers. |
| Sherwin-Williams Weaknesses |
Here are the weaknesses in the Sherwin-Williams SWOT Analysis: 1. Not many joint ventures with small and big companies in other countries to increase its presence 2.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem |
| Sherwin-Williams Opportunities |
Following are the Opportunities in Sherwin-Williams SWOT Analysis: 1. Growth potential in emerging economies is very high and joint ventures may be a good way to enter their markets. |
| Sherwin-Williams Threats |
The threats in the SWOT Analysis of Sherwin-Williams are as mentioned: 1.Economic meltdown like the one Europe is facing now 4. Currency fluctuations in the countries in which the company operates. 5. It faces tough competition from other American and international brands |
| Sherwin-Williams Competition | |
| Sherwin-Williams Competitors |
Below are the top 6 competitors of Sherwin-Williams: 1. Valspar 4. DuPont 5. RPM Inc 6. Nippon Paint |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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