Sherwin-Williams SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Sherwin-Williams SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sherwin-Williams, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sherwin-Williams to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sherwin-Williams is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Sherwin-Williams SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sherwin-Williams SWOT Analysis:

SWOT Analysis of Sherwin-Williams

For Sherwin-Williams, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sherwin-Williams Strengths

The strengths of Sherwin-Williams looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sherwin-Williams :

1. Company has global presence with its products doing business in North America, South America, Caribbean, Europe and Asia
2. They have developed excellent distribution system especially in North America and South America.
3. They offer wide variety of products which serve large array of industries.

4.  They are known for continuous innovation which helps them in launching new products frequently in the market.
5. It has diversified customer base.

6. It has taken many initiatives to go green and reduce the footprint.

7. It develops and operates on best technologies.

8. It has developed a perception of being a quality and trusted brand in the minds of customers.

Sherwin-Williams Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sherwin-Williams SWOT Analysis:

1. Not many joint ventures with small and big companies in other countries to increase its presence

2.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem

Sherwin-Williams Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sherwin-Williams SWOT Analysis:

1. Growth potential in emerging economies is very high and joint ventures may be a good way to enter their markets.
2. Creating more eco-friendly products as it would be the demand of tomorrow.
3. Company should leverage on its strong R&D to come out with new innovative products.

Sherwin-Williams Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sherwin-Williams are as mentioned:

1.Economic meltdown like the one Europe is facing now
2. Stringent Government rules and regulations regarding the quality of products, manufacturing facilities-outputs and wastes owing to the adverse impact on environment.
3. Scarcity of raw materials and volatility in their prices.

4. Currency fluctuations in the countries in which the company operates.

5. It faces tough competition from other American and international brands

Sherwin-Williams Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Sherwin-Williams:

1. Valspar
3. PPG Industries

4. DuPont

5. RPM Inc

6. Nippon Paint

Hence this concludes the Sherwin-Williams SWOT analysis.

Continue reading more about the brand/company.

About Sherwin-Williams

Sherwin-Williams Overview
Parent Company

Sherwin Williams


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Cover the Earth


Sherwin-Williams provides innovative solutions that ensure your coatings for varying surfaces

Sherwin-Williams STP

Professional, commercial, industrial and retail customers

Target Market

Home-owners & institutions (repaint & new), architectures and designers; aerospace, automotive and marine; heavy machinery, military, electronic industry


We are the providers of most innovative solutions for coating any surface

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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