Black & Decker SWOT Analysis
Here is a detailed SWOT analysis of Black & Decker covering strengths, weaknesses, opportunities and threats.
Black & Decker Strengths
- A strong brand name for industrial tools which has helped it in improving sales and revenues
- Diversified business operations with presence in almost all types’ industrial equipment, power tools, hand tools, engineered fastening systems and related accessories
- A wide range of product portfolio providing tools and solutions that make life easier
- High emphasis on sustainability have driven revenue and operating income
- The strategic acquisition of Jiangsu Guoqiang Tools (GQ) has given it a presence in mid-price point power tools in China for Asian and Southeast Asian markets expansion
- A slowdown in GDP growth rates in various emerging markets around the world and the currency volatility, has not affected Black & Decker brand which has been growing organically at above-market
- Over 25,000+ employees are a part of the organization
Above are the strengths in the SWOT Analysis of Black & Decker. The strengths of Black & Decker looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Black & Decker Weaknesses
- High dependence on US market for revenues
- Very high unfunded pension obligations which has led to degradation of credit ratings by agencies
These were the weaknesses in the Black & Decker SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Black & Decker Opportunities
- Potential to grow in markets outside US especially emerging markets
- Growth potential of consumer electronic market
- Acquisitions to expand into new product lines
Above we covered the opportunities in Black & Decker SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Black & Decker Threats
- Growth of players in Professional power tool segment is a big threat since it has been unable to penetrate this market
- Stringent environmental rules could hamper growth in the industrial equipment segment
The threats in the SWOT Analysis of Black & Decker are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Black & Decker SWOT analysis.
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About Black & Decker
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Black & Decker Overview | |
|---|---|
| Parent Company |
Stanley Black & Decker, Inc. |
| Category |
Power tools, hand tools, engineered fastening systems and related accessories |
| Sector | |
| Tagline/ Slogan |
Performance in Action |
| USP |
World’s largest producer of power tools and power tools accessories |
| Black & Decker STP | |
| Segmentation |
Construction and do-it-yourself (CDIY), Industrial and Security |
| Target Market |
Large business to small consumers |
| Positioning |
Building world-class franchises with sustainable strategic Characteristics |
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