Published in Industrial Products and Chemicals category by MBA Skool Team
Black & Decker is one of the leading brands in the industrial products and chemicals sector. Black & Decker SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Black & Decker:
A strong brand name for industrial tools which has helped it in improving sales and revenues
Diversified business operations with presence in almost all types’ industrial equipment, power tools, hand tools, engineered fastening systems and related accessories
A wide range of product portfolio providing tools and solutions that make life easier
High emphasis on sustainability have driven revenue and operating income
The strategic acquisition of Jiangsu Guoqiang Tools (GQ) has given it a presence in mid-price point power tools in China for Asian and Southeast Asian markets expansion
A slowdown in GDP growth rates in various emerging markets around the world and the currency volatility, has not affected Black & Decker brand which has been growing organically at above-market
Over 25,000+ employees are a part of the organization
Above are the strengths in the SWOT Analysis of Black & Decker. The strengths of Black & Decker looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Black & Decker Weaknesses
High dependence on US market for revenues
Very high unfunded pension obligations which has led to degradation of credit ratings by agencies
These were the weaknesses in the Black & Decker SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Black & Decker Opportunities
Potential to grow in markets outside US especially emerging markets
Growth potential of consumer electronic market
Acquisitions to expand into new product lines
Above we covered the opportunities in Black & Decker SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Black & Decker Threats
Growth of players in Professional power tool segment is a big threat since it has been unable to penetrate this market
Stringent environmental rules could hamper growth in the industrial equipment segment
The threats in the SWOT Analysis of Black & Decker are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Black & Decker SWOT analysis.
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About Black & Decker
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Black & Decker Overview
Stanley Black & Decker, Inc.
Power tools, hand tools, engineered fastening systems and related accessories
World’s largest producer of power tools and power tools accessories
Black & Decker STP
Construction and do-it-yourself (CDIY), Industrial and Security
Large business to small consumers
Building world-class franchises with sustainable strategic
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