Published in Industrial Products and Chemicals category by MBA Skool Team
SKF is one of the leading brands in the industrial products and chemicals sector. SKF SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of SKF:
Consists of approximately 150 companies worldwide and has clients’ such as General Electric, Rolls – Royce plc, Pratt & Whitney
It has global certification to IS0 14001 (environmental management system), ISO 50001 (energy management) and OHSAS 18001 (health and safety) standards.
Largest bearing manufacturer in the world and has around 48,600 employees in 140 production and manufacturing sites
It has been listed as amongst the largest public companies in the world according to Forbes Global 2000 ranking
It has 15,000 worldwide distribution locations across 130 countries
It has a positive cash flow with net income of SEK 4.750 billion in 2014
It has an ability to continuously develop new technologies and use them to create products that offer competitive advantage to the customers
Invests heavily in R&D and has 18 technical centres around the world
Above are the strengths in the SWOT Analysis of SKF. The strengths of SKF looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Local players who has more cultural and localized knowledge of the region than SKF and have greater accessibility to the customers
SKF has less global presence in tools and equipments of lubrication where the market is largely fragmented
These were the weaknesses in the SKF SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Portfolio diversification through mergers and acquisitions
Capturing more market share through growing technology and localized knowledge
Above we covered the opportunities in SKF SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fluctuating exchange rate and interest rate risks as due to its global presence the company has to transact in several foreign currencies
Fluctuations in raw material and component cost risk
Industrial disputes due to changing labor laws might impact the efficiency of the workers and SKF’s ability to meet customer demand
The threats in the SWOT Analysis of SKF are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the SKF SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Increased focus on developing services and products
Industrial, Automotive, Specialty Business
Improve efficiency and reduce energy losses
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to SKF. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute