SKF SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4646

SWOT analysis of SKF analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SKF SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SKF to benchmark its business & performance as compared to the competitors and industry. SKF is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top SKF competitors and elaborates SKF market segmentation, target group, positioning & Unique Selling Proposition (USP).

SKF SWOT, Competitors, Marketing STP & Brand analysis Table
SKF Brand Analysis
Parent Company

Svenska Kullagerfabriken AB (AB SKF)


Industrial Equipment (Bearings, Linear Motion Products, Seals, Lubrication systems, Maintenance products, Condition Monitoring, Grease)


Industrial Products and Chemicals

Tagline/ Slogan

The power of knowledge engineering


Increased focus on developing services and products


Manufacturing companies

Target Group

Industrial, Automotive, Specialty Business


Improve efficiency and reduce energy losses

SKF SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SKF. Strengths are:

1.  Consists of approximately 150 companies worldwide and has clients’ such as General Electric, Rolls – Royce plc, Pratt & Whitney

2.  It has global certification to IS0 14001 (environmental management system), ISO 50001 (energy management) and OHSAS 18001 (health and safety) standards.

3. Largest bearing manufacturer in the world and has around 48,600 employees in 140 production and manufacturing sites

4. It has been listed as amongst the largest public companies in the world according to Forbes Global 2000 ranking

5. It has 15,000 worldwide distribution locations across 130 countries

6. It has a positive cash flow with net income of SEK 4.750 billion in 2014

7. It has an ability to continuously develop new technologies and use them to create products that offer competitive advantage to the customers

8. Invests heavily in R&D and has 18 technical centres around the world


Here are the weaknesses in the SKF SWOT Analysis:

1. Local players who has more cultural and localized knowledge of the region than SKF and have greater accessibility to the customers 
2. SKF has less global presence in tools and equipments of lubrication where the market is largely fragmented 


Following are the Opportunities in SKF SWOT Analysis:

1. Portfolio diversification through mergers and acquisitions 
2. Capturing more market share through growing technology and localized knowledge 


The threats in the SWOT Analysis of SKF are as mentioned:

1. Fluctuating exchange rate and interest rate risks as due to its global presence the company has to transact in several foreign currencies
2. Fluctuations in raw material and component cost risk
3. Industrial disputes due to changing labor laws might impact the efficiency of the workers and SKF’s ability to meet customer demand

SKF Competition

Below are the top 3 SKF competitors:

2. ABC

The brandguide table above concludes the SKF SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SKF. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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