Air Liquide SWOT Analysis, Competitors & USP

Air Liquide

Specialized chemicals

Industrial Products and Chemicals

The Leader In Gases For Industry, Health And The Environment

Offers innovative solutions based on continuously enhanced technologies, producer of air gases including hydrogen.

Industrial products’ manufacturers who demand high quality with an increase in productivity & performance

Diverse industries – automotive, manufacturing, food& beverages, pharmaceuticals, materials, energy, technology, research and healthcare.

The Leader In Gases For Industry, Health And The Environment

Below are the Strengths in the SWOT Analysis of Air Liquide:

1. One of the world’s largest suppliers of industrial & medical gases, liquid &specialty chemicals and biological products.
2. Diversified business in terms of geography, product mix and customers – operating through more than 100 subsidiaries in 80 countries across Europe, the Americas, the Asia-Pacific region and Africa.
3. Strong R&D capability with workforce strength of 45,000 employees, looking to develop and acquire sustainable skills and technologies.
4. Market leader in outsourced refinery hydrogen with a global market share of over one third.

5. Expanding operating margin due to strong market position which also helps in deriving substantial advantages of scale in terms of production, finance, logistics and marketing.

Here are the weaknesses in the Air Liquide SWOT Analysis:

1. Increasing production costs due to a rise in energy costs as a result of increasing global demand and limited production capacity
2. Declining market share due to stiff competition in the sector

Following are the Opportunities in Air Liquide SWOT Analysis:

1. Solar power is increasingly becoming a highly sustainable and desperate solution as a renewable and alternate energy source. Air Liquide has signed several contracts with photovoltaic cell manufacturers to harness solar energy.
2. ALMA – a strategic program to directly improve performance, such as delivery & transformation projects, which continues to provide solid results against exceptional environments.
3. Presence in the healthcare market and rising demands, along with a potential of growth in the COPD market.

4. A high market potential in supplying solutions for treatment of Sleep Apnea.

5. Tremendous opportunities in the developing and emerging economies like China and India, where the group’s 12-month portfolio of opportunities reached a record 4.2 billion euros.

The threats in the SWOT Analysis of Air Liquide are as mentioned:

1. Vulnerability to the Global Economic Slowdown (recession)
2. Rapid changes in technology and increasing demand for innovation.
3. Increasing competition from foreign players.

4. Anti-trust regulations developed as a result of M&A could deprive the group of effective and rapid growth.

5. Political instability of the various regions into which the group has expanded could affect overall profitability and operations.

Below are the top 3 competitors of Air Liquide:

1. Linde AG
2. Praxair
3. Air Products & Chemicals Inc