SWOT analysis of Air Liquide analyses the brand by its strengths, weaknesses, opportunities & threats. In Air Liquide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Air Liquide to benchmark its business & performance as compared to the competitors. Air Liquide is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Air Liquide SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Liquide competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Air Liquide Brand Analysis | |
---|---|
Parent Company |
Air Liquide |
Category |
Specialized chemicals |
Sector | |
Tagline/ Slogan |
The Leader In Gases For Industry, Health And The Environment |
USP |
Offers innovative solutions based on continuously enhanced technologies, producer of air gases including hydrogen. |
Air Liquide STP | |
Segment |
Industrial products’ manufacturers who demand high quality with an increase in productivity & performance |
Target Group |
Diverse industries – automotive, manufacturing, food& beverages, pharmaceuticals, materials, energy, technology, research and healthcare. |
Positioning |
The Leader In Gases For Industry, Health And The Environment |
SWOT Analysis of Air Liquide | |
Air Liquide Strengths |
Below are the Strengths in the SWOT Analysis of Air Liquide: 1. One of the world’s largest suppliers of industrial & medical gases, liquid &specialty chemicals and biological products. 5. Expanding operating margin due to strong market position which also helps in deriving substantial advantages of scale in terms of production, finance, logistics and marketing. |
Air Liquide Weaknesses |
Here are the weaknesses in the Air Liquide SWOT Analysis: 1. Increasing production costs due to a rise in energy costs as a result of increasing global demand and limited production capacity |
Air Liquide Opportunities |
Following are the Opportunities in Air Liquide SWOT Analysis: 1. Solar power is increasingly becoming a highly sustainable and desperate solution as a renewable and alternate energy source. Air Liquide has signed several contracts with photovoltaic cell manufacturers to harness solar energy. 4. A high market potential in supplying solutions for treatment of Sleep Apnea. 5. Tremendous opportunities in the developing and emerging economies like China and India, where the group’s 12-month portfolio of opportunities reached a record 4.2 billion euros. |
Air Liquide Threats |
The threats in the SWOT Analysis of Air Liquide are as mentioned: 1. Vulnerability to the Global Economic Slowdown (recession) 4. Anti-trust regulations developed as a result of M&A could deprive the group of effective and rapid growth. 5. Political instability of the various regions into which the group has expanded could affect overall profitability and operations. |
Air Liquide Competition | |
Air Liquide Competitors |
Below are the top 3 competitors of Air Liquide: 1. Linde AG |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Liquide. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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