Air Liquide SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air Liquide analyses the brand by its strengths, weaknesses, opportunities & threats. In Air Liquide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Liquide to benchmark its business & performance as compared to the competitors. Air Liquide is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Air Liquide SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Liquide competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Air Liquide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Air Liquide Brand Analysis
Parent Company

Air Liquide

Category

Specialized chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

The Leader In Gases For Industry, Health And The Environment

USP

Offers innovative solutions based on continuously enhanced technologies, producer of air gases including hydrogen.

Air Liquide STP
Segment

Industrial products’ manufacturers who demand high quality with an increase in productivity & performance

Target Group

Diverse industries – automotive, manufacturing, food& beverages, pharmaceuticals, materials, energy, technology, research and healthcare.

Positioning

The Leader In Gases For Industry, Health And The Environment

SWOT Analysis of Air Liquide
Air Liquide Strengths

Below are the Strengths in the SWOT Analysis of Air Liquide:

1. One of the world’s largest suppliers of industrial & medical gases, liquid &specialty chemicals and biological products.
2. Diversified business in terms of geography, product mix and customers – operating through more than 100 subsidiaries in 80 countries across Europe, the Americas, the Asia-Pacific region and Africa.
3. Strong R&D capability with workforce strength of 45,000 employees, looking to develop and acquire sustainable skills and technologies.
4. Market leader in outsourced refinery hydrogen with a global market share of over one third.

5. Expanding operating margin due to strong market position which also helps in deriving substantial advantages of scale in terms of production, finance, logistics and marketing.

Air Liquide Weaknesses

Here are the weaknesses in the Air Liquide SWOT Analysis:

1. Increasing production costs due to a rise in energy costs as a result of increasing global demand and limited production capacity
2. Declining market share due to stiff competition in the sector

Air Liquide Opportunities

Following are the Opportunities in Air Liquide SWOT Analysis:

1. Solar power is increasingly becoming a highly sustainable and desperate solution as a renewable and alternate energy source. Air Liquide has signed several contracts with photovoltaic cell manufacturers to harness solar energy.
2. ALMA – a strategic program to directly improve performance, such as delivery & transformation projects, which continues to provide solid results against exceptional environments.
3. Presence in the healthcare market and rising demands, along with a potential of growth in the COPD market.

4. A high market potential in supplying solutions for treatment of Sleep Apnea.

5. Tremendous opportunities in the developing and emerging economies like China and India, where the group’s 12-month portfolio of opportunities reached a record 4.2 billion euros.

Air Liquide Threats

The threats in the SWOT Analysis of Air Liquide are as mentioned:

1. Vulnerability to the Global Economic Slowdown (recession)
2. Rapid changes in technology and increasing demand for innovation.
3. Increasing competition from foreign players.

4. Anti-trust regulations developed as a result of M&A could deprive the group of effective and rapid growth.

5. Political instability of the various regions into which the group has expanded could affect overall profitability and operations.

Air Liquide Competition
Air Liquide Competitors

Below are the top 3 competitors of Air Liquide:

1. Linde AG
2. Praxair
3. Air Products & Chemicals Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Liquide. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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