Air Products and Chemicals Inc. SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air Products and Chemicals Inc. analyses the brand by its strengths, weaknesses, opportunities & threats. In Air Products and Chemicals Inc. SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Products and Chemicals Inc. to benchmark its business & performance as compared to the competitors. Air Products and Chemicals Inc. is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Air Products and Chemicals Inc. SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Products and Chemicals Inc. competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Air Products and Chemicals Inc. SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Air Products and Chemicals Inc. Brand Analysis
Parent Company

Air Products and Chemicals Inc.

Category

Industrial gases/Specialty chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

We make the world more productive, energy efficient and sustainable

USP

The one & only integrated gases & chemicals company in the world, serving a multitude of diverse industries & businesses.

Air Products and Chemicals Inc. STP
Segment

Businesses looking for consistency & quality of products, with safety and responsibility towards the customers.

Target Group

Diverse businesses –adhesives, agriculture, chemicals, construction, energy, electronics, F&B, healthcare, mining, paints, minerals, personal care, pharmaceuticals, transportation, etc.

Positioning

Air Products touches the lives of consumers around the globe in positive ways every day.

SWOT Analysis of Air Products and Chemicals Inc.
Air Products and Chemicals Inc. Strengths

Below are the Strengths in the SWOT Analysis of Air Products and Chemicals Inc.:

1. Wide customer base in diverse markets like merchant gases, tonnage gases, equipment & energy and electronics & performance materials.
2. Diversified geographic presence in more than 40 countries with an employee base of more than 40,000.
3. Steady growth in revenue & operating profit
4. Increasing liquidity through growing demands and sustained expansion in diverse territories.

5. Strengthening operational performance by driving increased productivity to the bottom line.

6. Strong solvency position as compared to the risks that Air Products is exposed to.

Air Products and Chemicals Inc. Weaknesses

Here are the weaknesses in the Air Products and Chemicals Inc. SWOT Analysis:

1. Outstanding litigations and legal proceedings against environmental violations and labor unions have crippled the productivity and created business losses.
2. Substantial debt that has been repaid to some extent continues to look bleak on the company’s balance sheets

Air Products and Chemicals Inc. Opportunities

Following are the Opportunities in Air Products and Chemicals Inc. SWOT Analysis:

1. Strategic acquisitions of Xebec Adsorption Inc.’s advanced adsorption technology and DuPont’s interest in DuPont Air Products Nano Materials LLC to gain 50 % share in DuPont’s industrial gases manufacturing units have created a big opportunity for Air Products to expand their business and create a wider stronghold.
2. Expansions in Europe, Russia, China, India & Japan and other emerging economies have resulted in new avenues for growth of the group.
3. Contracts with Exxon Mobil in order to increase energy efficiency and reduce CO2 emissions.

4. Increase in automobile sales in the US has created a strong demand by automobile companies for an increased supply of industrial gases.

5. Increase in global energy consumption has also resulted in an increase in the demand for industrial gases.

6. Positive outlook of the chemicals industry over the next decade is looking good for the company’s future growth.

Air Products and Chemicals Inc. Threats

The threats in the SWOT Analysis of Air Products and Chemicals Inc. are as mentioned:

1. Strong competition, especially from Praxair
2. Risks associated with conducting business outside US, especially in the Middle East countries
3. Impact of natural disasters, such as Hurricane Katrina, have created doubts on plant & worker safety

4. Economic instability of the EU nations, is hampering the expansion & profitability of the company

5. Rising labor costs in the US have increased labor demands and strikes

6. Shortage of skilled labor is a big deterrent in the company’s growth.

Air Products and Chemicals Inc. Competition
Air Products and Chemicals Inc. Competitors

Below are the top 3 competitors of Air Products and Chemicals Inc.:

1.Praxair Inc.
2. Airgas Inc.
3. Linde AG


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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