Yara International SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 5067

SWOT analysis of Yara International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yara International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yara International to benchmark its business & performance as compared to the competitors and industry. Yara International is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Yara International competitors and elaborates Yara International market segmentation, target group, positioning & Unique Selling Proposition (USP).

Yara International SWOT, Competitors, Marketing STP & Brand analysis Table
Yara International Brand Analysis
Parent Company

Yara International ASA


Crop nutrients/ Nitrogen chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Knowledge grows


The world’s largest producer of ammonia, nitrate and complex fertilizer, and with about 20% of global ammonia trade

Yara International STP

Businesses/Customers involved in the occupation of agriculture looking for quality and sustainability

Target Group

Farmers and industrial customers


Yara delivers solutions for sustainable agriculture and the environment.

Yara International SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yara International. Strengths are:

1. Joint ventures with Praxair and other investments in ammonia and urea manufacturing have tremendously benefitted Yara’s positive financial results
2. Leading market position as the producer of ammonia, nitrate and complex fertilizers
3. Tremendous growth of its R&D departments with increased focus on innovation and value to the customer
4. Good and efficient operations and excellent workforce management


Here are the weaknesses in the Yara International SWOT Analysis:

1. Global presence is limited as the opportunities are untapped in the international markets
2. Constantly under the scanner of environmentalists which sometimes disrupts operations


Following are the Opportunities in Yara International SWOT Analysis:

1.Growth opportunities in emerging markets like India & China have increased investments into R&D and research into the agricultural patterns of the economies.
2.Market demand is increasing as more and more nations are switching to better methods of agriculture practice.


The threats in the SWOT Analysis of Yara International are as mentioned:

1.Globalization poses significant challenges to the sale of fertilizers in different economies as several economic situations play a key role in deciding the prices and trade factors.
2. Challenge of environmental regulations on the manufacture of fertilizers has forced the company to look for alternate methods of manufacture.

Yara International Competition

Below are the top 3 Yara International competitors:

1.Agrium Inc.
2. Potash Corporation of Saskatchewan Inc.
3. Syngenta AG

The brandguide table above concludes the Yara International SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yara International. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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