SWOT analysis of Yara International analyses the brand by its strengths, weaknesses, opportunities & threats. In Yara International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Yara International to benchmark its business & performance as compared to the competitors. Yara International is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Yara International SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yara International competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Yara International Brand Analysis | |
---|---|
Parent Company |
Yara International ASA |
Category |
Crop nutrients/ Nitrogen chemicals |
Sector | |
Tagline/ Slogan |
Knowledge grows |
USP |
The world’s largest producer of ammonia, nitrate and complex fertilizer, and with about 20% of global ammonia trade |
Yara International STP | |
Segment |
Businesses/Customers involved in the occupation of agriculture looking for quality and sustainability |
Target Group |
Farmers and industrial customers |
Positioning |
Yara delivers solutions for sustainable agriculture and the environment. |
SWOT Analysis of Yara International | |
Yara International Strengths |
Below are the Strengths in the SWOT Analysis of Yara International: 1. Joint ventures with Praxair and other investments in ammonia and urea manufacturing have tremendously benefitted Yara’s positive financial results |
Yara International Weaknesses |
Here are the weaknesses in the Yara International SWOT Analysis: 1. Global presence is limited as the opportunities are untapped in the international markets |
Yara International Opportunities |
Following are the Opportunities in Yara International SWOT Analysis: 1.Growth opportunities in emerging markets like India & China have increased investments into R&D and research into the agricultural patterns of the economies. |
Yara International Threats |
The threats in the SWOT Analysis of Yara International are as mentioned: 1.Globalization poses significant challenges to the sale of fertilizers in different economies as several economic situations play a key role in deciding the prices and trade factors. |
Yara International Competition | |
Yara International Competitors |
Below are the top 3 competitors of Yara International: 1.Agrium Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yara International. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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