Yara International SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Yara International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Yara International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yara International to benchmark its business & performance as compared to the competitors, and make strategic improvements. Yara International is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Yara International SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Yara International SWOT Analysis:

SWOT Analysis of Yara International

For Yara International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Yara International Strengths

The strengths of Yara International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Yara International :

1. Joint ventures with Praxair and other investments in ammonia and urea manufacturing have tremendously benefitted Yara’s positive financial results
2. Leading market position as the producer of ammonia, nitrate and complex fertilizers
3. Tremendous growth of its R&D departments with increased focus on innovation and value to the customer
4. Good and efficient operations and excellent workforce management

Yara International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Yara International SWOT Analysis:

1. Global presence is limited as the opportunities are untapped in the international markets
2. Constantly under the scanner of environmentalists which sometimes disrupts operations

Yara International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Yara International SWOT Analysis:

1.Growth opportunities in emerging markets like India & China have increased investments into R&D and research into the agricultural patterns of the economies.
2.Market demand is increasing as more and more nations are switching to better methods of agriculture practice.

Yara International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Yara International are as mentioned:

1.Globalization poses significant challenges to the sale of fertilizers in different economies as several economic situations play a key role in deciding the prices and trade factors.
2. Challenge of environmental regulations on the manufacture of fertilizers has forced the company to look for alternate methods of manufacture.

Yara International Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Yara International:

1.Agrium Inc.
2. Potash Corporation of Saskatchewan Inc.
3. Syngenta AG

Hence this concludes the Yara International SWOT analysis.

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About Yara International

Yara International Overview
Parent Company

Yara International ASA


Crop nutrients/ Nitrogen chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Knowledge grows


The world’s largest producer of ammonia, nitrate and complex fertilizer, and with about 20% of global ammonia trade

Yara International STP

Businesses/Customers involved in the occupation of agriculture looking for quality and sustainability

Target Market

Farmers and industrial customers


Yara delivers solutions for sustainable agriculture and the environment.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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