Yara International SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Yara International analyses the brand by its strengths, weaknesses, opportunities & threats. In Yara International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yara International to benchmark its business & performance as compared to the competitors. Yara International is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Yara International SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yara International competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Yara International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yara International Brand Analysis
Parent Company

Yara International ASA


Crop nutrients/ Nitrogen chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Knowledge grows


The world’s largest producer of ammonia, nitrate and complex fertilizer, and with about 20% of global ammonia trade

Yara International STP

Businesses/Customers involved in the occupation of agriculture looking for quality and sustainability

Target Group

Farmers and industrial customers


Yara delivers solutions for sustainable agriculture and the environment.

SWOT Analysis of Yara International
Yara International Strengths

Below are the Strengths in the SWOT Analysis of Yara International:

1. Joint ventures with Praxair and other investments in ammonia and urea manufacturing have tremendously benefitted Yara’s positive financial results
2. Leading market position as the producer of ammonia, nitrate and complex fertilizers
3. Tremendous growth of its R&D departments with increased focus on innovation and value to the customer
4. Good and efficient operations and excellent workforce management

Yara International Weaknesses

Here are the weaknesses in the Yara International SWOT Analysis:

1. Global presence is limited as the opportunities are untapped in the international markets
2. Constantly under the scanner of environmentalists which sometimes disrupts operations

Yara International Opportunities

Following are the Opportunities in Yara International SWOT Analysis:

1.Growth opportunities in emerging markets like India & China have increased investments into R&D and research into the agricultural patterns of the economies.
2.Market demand is increasing as more and more nations are switching to better methods of agriculture practice.

Yara International Threats

The threats in the SWOT Analysis of Yara International are as mentioned:

1.Globalization poses significant challenges to the sale of fertilizers in different economies as several economic situations play a key role in deciding the prices and trade factors.
2. Challenge of environmental regulations on the manufacture of fertilizers has forced the company to look for alternate methods of manufacture.

Yara International Competition
Yara International Competitors

Below are the top 3 competitors of Yara International:

1.Agrium Inc.
2. Potash Corporation of Saskatchewan Inc.
3. Syngenta AG

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yara International. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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