Yara International SWOT Analysis

Published in Industrial Products and Chemicals category by MBA Skool Team

Here is a detailed SWOT analysis of Yara International covering strengths, weaknesses, opportunities and threats.

Yara International Strengths

  1. Joint ventures with Praxair and other investments in ammonia and urea manufacturing have tremendously benefitted Yara’s positive financial results
  2. Leading market position as the producer of ammonia, nitrate and complex fertilizers
  3. Tremendous growth of its R&D departments with increased focus on innovation and value to the customer
  4. Good and efficient operations and excellent workforce management

Above are the strengths in the SWOT Analysis of Yara International. The strengths of Yara International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Yara International Weaknesses

  1. Global presence is limited as the opportunities are untapped in the international markets
  2. Constantly under the scanner of environmentalists which sometimes disrupts operations

These were the weaknesses in the Yara International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Yara International Opportunities

  1. Growth opportunities in emerging markets like India & China have increased investments into R&D and research into the agricultural patterns of the economies.
  2. Market demand is increasing as more and more nations are switching to better methods of agriculture practice.

Above we covered the opportunities in Yara International SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Yara International Threats

  1. Globalization poses significant challenges to the sale of fertilizers in different economies as several economic situations play a key role in deciding the prices and trade factors.
  2. Challenge of environmental regulations on the manufacture of fertilizers has forced the company to look for alternate methods of manufacture.

The threats in the SWOT Analysis of Yara International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Yara International SWOT analysis.

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About Yara International

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Yara International Overview
Parent Company

Yara International ASA

Category

Crop nutrients/ Nitrogen chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Knowledge grows

USP

The world’s largest producer of ammonia, nitrate and complex fertilizer, and with about 20% of global ammonia trade

Yara International STP
Segmentation

Businesses/Customers involved in the occupation of agriculture looking for quality and sustainability

Target Market

Farmers and industrial customers

Positioning

Yara delivers solutions for sustainable agriculture and the environment.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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