Industries Qatar SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 3035

SWOT Analysis of Industries Qatar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Industries Qatar

Parent Company

Industries Qatar Group


Steel, petrochemicals, agro-chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Beyond Expectations


Qatar’s largest , most successful and progressive companies

Industries Qatar STP


Businesses looking for quality and reliability in terms of performance and sustainability

Target Group

Businesses in the manufacture of industrial products using steel, fuels, petrochemicals and fertilizers.


Qatar’s largest , most successful and progressive companies

Industries Qatar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Industries Qatar :

1. Employee strength of more than 3,000 people and offices all over the world.
2. Catering to diverse markets such as Australia, India and the United States of America.
3. Operations span from the metals industry to the petrochemicals industry.
4. Interests in production, sale and distribution of a wide range of petrochemical, fertilizer and steel products.


1.Lack of strong distribution systems is a deterrent to accessing the Asian markets.
2. Very volatile industry with fluctuating prices and demand.


1. Commercial launch of Qafco 5, the group’s 1 million metric ton urea facility
2.Several collaborations with Indian and American petrochemical agencies to set-up plants in these regions.
3. Extensive trade agreements with South-East Asian regions for petrochemical products and technology.


1. Environmental regulations create losses, especially in the petrochemicals segment.
2. Increasing substitutes for the group’s products have cut short, the group’s cash inflows.
3.Increasing competition from petrochemical giants in other regions, with better technology and innovative products.

Industries Qatar Competition


Below are the 3 main Industries Qatar competitors :

1.Linde AG
2. Braskem

The brandguide table above concludes the Industries Qatar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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