Eastman Chemical Company SWOT Analysis
Eastman Chemical Company is one of the leading brands in the industrial products and chemicals sector. Eastman Chemical Company SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Eastman Chemical Company:
Quick Glance:
Eastman Chemical Company Strengths
- Fortune 500 company with employee strength of more than 10,000 spread across diverse markets
- Consistently increasing sales
- It’s a Responsible Care Company, with voluntary efforts to increase health, industrial and environmental safety
- Received the Presidential Green Chemistry Challenge Award for extensive developments in the field of green chemistry and technology
- Has a strong portfolio of chemicals, fibers and plastics
- 11 manufacturing facilities in countries
Above are the strengths in the SWOT Analysis of Eastman Chemical Company. The strengths of Eastman Chemical Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Eastman Chemical Company Weaknesses
- Center for Public Integrity has filed petitions for the ban of several plastic products
These were the weaknesses in the Eastman Chemical Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Eastman Chemical Company Opportunities
- Acquisitions is an important step in terms of growth strategy for providing Eastman with stronger profits and larger markets in performance materials
- Other strategic acquisitions such as Dynaloy’s material science division and Sterling Chemicals have put Eastman on top gear in terms of market connect and technological advancement
- More penetration and tie-ups in the global emerging economies
Above we covered the opportunities in Eastman Chemical Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Eastman Chemical Company Threats
- Environmental regulatory bodies have banned several products of Eastman in a bid to reduce environmental degradations
- Labor laws and public rescue bodies have added to the woes of the company’s production facilities
- Substitutes and emergence of new alternatives for the products is reducing demand
The threats in the SWOT Analysis of Eastman Chemical Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Eastman Chemical Company SWOT analysis.
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About Eastman Chemical Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Eastman Chemical Company Overview | |
|---|---|
| Parent Company |
Eastman Chemical Company |
| Category |
Specialized chemicals |
| Sector | |
| Tagline/ Slogan |
The results of insight |
| USP |
Fortune 500 company with diverse markets in all 7 continents |
| Eastman Chemical Company STP | |
| Segmentation |
Customers and businesses looking to enhance their product features and quality across the world |
| Target Market |
Customers in the manufacture of industrial products using specialized fibers and plastics |
| Positioning |
The everyday ingredient partner for numerous industrial products. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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