Eastman Chemical Company SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 5556

SWOT Analysis of Eastman Chemical Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eastman Chemical Company

Parent Company

Eastman Chemical Company


Specialized chemicals


Industrial Products and Chemicals

Tagline/ Slogan

The results of insight


Fortune 500 company with diverse markets in all 7 continents

Eastman Chemical Company STP


Customers and businesses looking to enhance their product features and quality across the world

Target Group

Customers in the manufacture of industrial products using specialized fibers and plastics


The everyday ingredient partner for numerous industrial products.

Eastman Chemical Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Eastman Chemical Company :

1. Fortune 500 company with employee strength of more than 10,000 spread across diverse markets
2. Consistently increasing sales
3. It’s a Responsible Care Company, with voluntary efforts to increase health, industrial and environmental safety
4. Received the Presidential Green Chemistry Challenge Award for extensive developments in the field of green chemistry and technology
5. Has a strong portfolio of chemicals, fibers and plastics
6. 11 manufacturing facilities in  countries


1. Center for Public Integrity has filed petitions for the ban of several plastic products


1. Acquisitions is an important step in terms of growth strategy for providing Eastman with stronger profits and larger markets in performance materials
2. Other strategic acquisitions such as Dynaloy’s material science division and Sterling Chemicals have put Eastman on top gear in terms of market connect and technological advancement
3. More penetration and tie-ups in the global emerging economies


1. Environmental regulatory bodies have banned several products of Eastman in a bid to reduce environmental degradations
2. Labor laws and public rescue bodies have added to the woes of the company’s production facilities
3. Substitutes and emergence of new alternatives for the products is reducing demand

Eastman Chemical Company Competition


Below are the 3 main Eastman Chemical Company competitors :

2. Celanese Corp.
3. Exxon Mobil

The brandguide table above concludes the Eastman Chemical Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Eastman Chemical Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: