Eastman Chemical Company SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Eastman Chemical Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Eastman Chemical Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Eastman Chemical Company to benchmark its business & performance as compared to the competitors. Eastman Chemical Company is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Eastman Chemical Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Eastman Chemical Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Eastman Chemical Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fortune 500 company with diverse markets in all 7 continents
Eastman Chemical Company STP
Customers and businesses looking to enhance their product features and quality across the world
Customers in the manufacture of industrial products using specialized fibers and plastics
The everyday ingredient partner for numerous industrial products.
SWOT Analysis of Eastman Chemical Company
Eastman Chemical Company Strengths
Below are the Strengths in the SWOT Analysis of Eastman Chemical Company:
1. Fortune 500 company with employee strength of more than 10,000 spread across diverse markets 2. Consistently increasing sales 3. It’s a Responsible Care Company, with voluntary efforts to increase health, industrial and environmental safety 4. Received the Presidential Green Chemistry Challenge Award for extensive developments in the field of green chemistry and technology 5. Has a strong portfolio of chemicals, fibers and plastics 6. 11 manufacturing facilities in countries
Eastman Chemical Company Weaknesses
Here are the weaknesses in the Eastman Chemical Company SWOT Analysis:
1. Center for Public Integrity has filed petitions for the ban of several plastic products
Eastman Chemical Company Opportunities
Following are the Opportunities in Eastman Chemical Company SWOT Analysis:
1. Acquisitions is an important step in terms of growth strategy for providing Eastman with stronger profits and larger markets in performance materials 2. Other strategic acquisitions such as Dynaloy’s material science division and Sterling Chemicals have put Eastman on top gear in terms of market connect and technological advancement 3. More penetration and tie-ups in the global emerging economies
Eastman Chemical Company Threats
The threats in the SWOT Analysis of Eastman Chemical Company are as mentioned:
1. Environmental regulatory bodies have banned several products of Eastman in a bid to reduce environmental degradations 2. Labor laws and public rescue bodies have added to the woes of the company’s production facilities 3. Substitutes and emergence of new alternatives for the products is reducing demand
Eastman Chemical Company Competition
Eastman Chemical Company Competitors
Below are the top 3 competitors of Eastman Chemical Company:
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