Eastman Chemical Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Eastman Chemical Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Eastman Chemical Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Eastman Chemical Company to benchmark its business & performance as compared to the competitors. Eastman Chemical Company is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Eastman Chemical Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Eastman Chemical Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Eastman Chemical Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Eastman Chemical Company Brand Analysis
Parent Company

Eastman Chemical Company

Category

Specialized chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

The results of insight

USP

Fortune 500 company with diverse markets in all 7 continents

Eastman Chemical Company STP
Segment

Customers and businesses looking to enhance their product features and quality across the world

Target Group

Customers in the manufacture of industrial products using specialized fibers and plastics

Positioning

The everyday ingredient partner for numerous industrial products.

SWOT Analysis of Eastman Chemical Company
Eastman Chemical Company Strengths

Below are the Strengths in the SWOT Analysis of Eastman Chemical Company:

1. Fortune 500 company with employee strength of more than 10,000 spread across diverse markets
2. Consistently increasing sales
3. It’s a Responsible Care Company, with voluntary efforts to increase health, industrial and environmental safety
4. Received the Presidential Green Chemistry Challenge Award for extensive developments in the field of green chemistry and technology
5. Has a strong portfolio of chemicals, fibers and plastics
6. 11 manufacturing facilities in  countries

Eastman Chemical Company Weaknesses

Here are the weaknesses in the Eastman Chemical Company SWOT Analysis:

1. Center for Public Integrity has filed petitions for the ban of several plastic products

Eastman Chemical Company Opportunities

Following are the Opportunities in Eastman Chemical Company SWOT Analysis:

1. Acquisitions is an important step in terms of growth strategy for providing Eastman with stronger profits and larger markets in performance materials
2. Other strategic acquisitions such as Dynaloy’s material science division and Sterling Chemicals have put Eastman on top gear in terms of market connect and technological advancement
3. More penetration and tie-ups in the global emerging economies

Eastman Chemical Company Threats

The threats in the SWOT Analysis of Eastman Chemical Company are as mentioned:

1. Environmental regulatory bodies have banned several products of Eastman in a bid to reduce environmental degradations
2. Labor laws and public rescue bodies have added to the woes of the company’s production facilities
3. Substitutes and emergence of new alternatives for the products is reducing demand

Eastman Chemical Company Competition
Eastman Chemical Company Competitors

Below are the top 3 competitors of Eastman Chemical Company:

1. BASF SE
2. Celanese Corp.
3. Exxon Mobil


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Eastman Chemical Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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