Givaudan SWOT Analysis
Givaudan is one of the leading brands in the industrial products and chemicals sector. Givaudan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Givaudan:
Quick Glance:
Givaudan Strengths
- Holds a huge market share in the fragrance & flavor industry
- Very strong financial performance and strong position
- Strong R&D capabilities with constantly increasing investments
- It has a wide presence in more than 45 countries with a workforce of around 9,000 employees
- One of the biggest players in the industry across the world
Above are the strengths in the SWOT Analysis of Givaudan. The strengths of Givaudan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Givaudan Weaknesses
- There have been several lawsuits and litigations filed against the company due to air pollution issues
- There have been a few cases of explosions and spills at the company’s Seveso facility
These were the weaknesses in the Givaudan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Givaudan Opportunities
- Emerging economies like India and China are creating vast demand for perfumes and fragrances with a large population having disposable incomes
- The economic downturn has subsided for the time being with foreign trade practices gaining momentum leading to more demand for premium products
- Strategic acquisitions of Quest International and the flavors division of Nestle, FIS have granted the mantle of global leadership to Givaudan in the fine fragrances and consumer products industry
Above we covered the opportunities in Givaudan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Givaudan Threats
- Consumers are becoming more aware and hence, their preferences are changing constantly due to which the company’s products are becoming a passing fad
- There have been several market followers who have come up with counterfeits for the company’s products
- Competition from other major players
The threats in the SWOT Analysis of Givaudan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Givaudan SWOT analysis.
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About Givaudan
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Givaudan Overview | |
|---|---|
| Parent Company |
Givaudan |
| Category |
Fragrances & flavors |
| Sector | |
| Tagline/ Slogan |
Engaging The Senses. |
| USP |
Market leader in the flavor and fragrance industry |
| Givaudan STP | |
| Segmentation |
Businesses & customers in the luxury segment looking for premium and high quality products |
| Target Market |
Businesses and customers in the F&B, FMCG and perfume & fragrance production |
| Positioning |
Global leader in the fragrance & flavor industry. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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