Givaudan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Givaudan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Givaudan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Givaudan to benchmark its business & performance as compared to the competitors and industry. As of 2020, Givaudan is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Givaudan competitors and includes Givaudan target market, segmentation, positioning & Unique Selling Proposition (USP).

Givaudan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Givaudan Brand Analysis
Parent Company

Givaudan

Category

Fragrances & flavors

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Engaging The Senses.

USP

Market leader in the flavor and fragrance industry

Givaudan STP
Givaudan Segmentation

Businesses & customers in the luxury segment looking for premium and high quality products

Givaudan Target Market

Businesses and customers in the F&B, FMCG and perfume & fragrance production

Givaudan Positioning

Global leader in the fragrance & flavor industry.

Givaudan SWOT Analysis
Givaudan Strengths

Below are the Strengths in the SWOT Analysis of Givaudan:

1. Holds a huge market share in the fragrance & flavor industry
2. Very strong financial performance and strong position
3. Strong R&D capabilities with constantly increasing investments
4. It has a wide presence in more than 45 countries with a workforce of around 9,000 employees
5. One of the biggest players in the industry across the world

Givaudan Weaknesses

Here are the weaknesses in the Givaudan SWOT Analysis:

1.There have been several lawsuits and litigations filed against the company due to air pollution issues
2.There have been a few cases of explosions and spills at the company’s Seveso facility

Givaudan Opportunities

Following are the Opportunities in Givaudan SWOT Analysis:

1. Emerging economies like India and China are creating vast demand for perfumes and fragrances with a large population having disposable incomes
2. The economic downturn has subsided for the time being with foreign trade practices gaining momentum leading to more demand for premium products
3. Strategic acquisitions of Quest International and the flavors division of Nestle, FIS have granted the mantle of global leadership to Givaudan in the fine fragrances and consumer products industry

Givaudan Threats

The threats in the SWOT Analysis of Givaudan are as mentioned:

1. Consumers are becoming more aware and hence, their preferences are changing constantly due to which the company’s products are becoming a passing fad
2. There have been several market followers who have come up with counterfeits for the company’s products
3. Competition from other major players

Givaudan Competition
Competitors

Below are the top 3 Givaudan competitors:

1.Symrise
2.Firmenich
3. International Flavors and Fragrances Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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