United Phosphorus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of United Phosphorus analyses the brand/company with its strengths, weaknesses, opportunities & threats. In United Phosphorus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Phosphorus to benchmark its business & performance as compared to the competitors and industry. As of 2020, United Phosphorus is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Phosphorus competitors and includes United Phosphorus target market, segmentation, positioning & Unique Selling Proposition (USP).

United Phosphorus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

United Phosphorus

Parent Company

United Phosphorus Group – managed by the Shroff family


Agro-chemicals/ Specialty chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Agriculture Is Our Culture


Largest manufacturer of agrochemicals in India. It is also ranked amongst the top 5 post patent agrochemical companies of the world.

United Phosphorus STP
United Phosphorus Segmentation

Customers who demand top quality products with lifelong service and value.

United Phosphorus Target Market

Farmers directly engaged in agricultural output of the target markets.

United Phosphorus Positioning

A global generic crop protection, chemicals and seeds company.

United Phosphorus SWOT Analysis
United Phosphorus Strengths

Below are the Strengths in the SWOT Analysis of United Phosphorus:

1. Operates through 23 manufacturing sites across the world with world class technology and quality control facilities to aid in the production of red phosphorus.
2. Year-on-year growth of revenue
3. Customer base in more than 123 countries and operations in every continent speak volumes of the company’s strong network and market reach.
4. Strong applied R&D capabilities in every continent they operate in.
5. The Company offers a range of goods that includes insecticides, fungicides, fumigants, herbicides and rodenticides

United Phosphorus Weaknesses

Here are the weaknesses in the United Phosphorus SWOT Analysis:

1. The company has been unable to pass on the benefits of costs to the end-users due to fluctuations in the raw material prices.
2. Seasonal agricultural demand is affecting revenue growth and cash flows

United Phosphorus Opportunities

Following are the Opportunities in United Phosphorus SWOT Analysis:

1. Emerging economies in South America and China are proving to be a great prospect for revenue growth and expansion.
2. Innovative technologies in agricultural sector are aiding the company’s R&D efforts as it brings out newer methods and scenarios of fertilizer products.
3. Seed development has received a big boost due to WTO and UN approvals across the world.

United Phosphorus Threats

The threats in the SWOT Analysis of United Phosphorus are as mentioned:

1. Genetically Modified (GM) crops are a threat to the fertilizer companies due to their adaptability and long shelf-life.
2. Environmental agencies keep scrutinizing the company’s manufacturing processes on a monthly basis.
3. Competitors are working equally close with customers to provide long lasting solutions.

United Phosphorus Competition

Below are the top 3 United Phosphorus competitors:

1. Dai Ichi Karkaria Ltd.
2. Ciba India Ltd.
3. Doctors Biotech India Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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