United Phosphorus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

United Phosphorus

United Phosphorus Group – managed by the Shroff family

Agro-chemicals/ Specialty chemicals

Industrial Products and Chemicals

Agriculture Is Our Culture

Largest manufacturer of agrochemicals in India. It is also ranked amongst the top 5 post patent agrochemical companies of the world.

Customers who demand top quality products with lifelong service and value.

Farmers directly engaged in agricultural output of the target markets.

A global generic crop protection, chemicals and seeds company.

Below are the Strengths in the SWOT Analysis of United Phosphorus:

1. Operates through 23 manufacturing sites across the world with world class technology and quality control facilities to aid in the production of red phosphorus.
2. Year-on-year growth of revenue
3. Customer base in more than 123 countries and operations in every continent speak volumes of the company’s strong network and market reach.
4. Strong applied R&D capabilities in every continent they operate in.
5. The Company offers a range of goods that includes insecticides, fungicides, fumigants, herbicides and rodenticides

Here are the weaknesses in the United Phosphorus SWOT Analysis:

1. The company has been unable to pass on the benefits of costs to the end-users due to fluctuations in the raw material prices.
2. Seasonal agricultural demand is affecting revenue growth and cash flows

Following are the Opportunities in United Phosphorus SWOT Analysis:

1. Emerging economies in South America and China are proving to be a great prospect for revenue growth and expansion.
2. Innovative technologies in agricultural sector are aiding the company’s R&D efforts as it brings out newer methods and scenarios of fertilizer products.
3. Seed development has received a big boost due to WTO and UN approvals across the world.

The threats in the SWOT Analysis of United Phosphorus are as mentioned:

1. Genetically Modified (GM) crops are a threat to the fertilizer companies due to their adaptability and long shelf-life.
2. Environmental agencies keep scrutinizing the company’s manufacturing processes on a monthly basis.
3. Competitors are working equally close with customers to provide long lasting solutions.

Below are the top 3 United Phosphorus competitors:

1. Dai Ichi Karkaria Ltd.
2. Ciba India Ltd.
3. Doctors Biotech India Ltd.