SAIL Steel Authority of India SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 9955

SWOT analysis of SAIL Steel Authority of India analyses the brand/company with its strengths, weaknesses, opportunities & threats. SAIL Steel Authority of India is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top SAIL Steel Authority of India competitors and elaborates SAIL Steel Authority of India segmentation, targeting, positioning & USP.

SAIL Steel Authority of India SWOT, Competitors, Marketing STP & Brand analysis Table
SAIL Steel Authority of India Brand Analysis
Parent Company

SAIL (Govt of India)

Category

Iron & steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

There’s a little bit of SAIL in everybody’s life

USP

Leading steel making company in India producing basic & special steels

SAIL Steel Authority of India STP
Segment

Iron & steel market

Target Group

Construction, engineering, power, railway, automotive & defense industries

Positioning

Respected world class corporation & the leader in Indian steel business in quality, productivity, profitability & customer satisfaction

SAIL Steel Authority of India SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SAIL Steel Authority of India. Strengths are:

1. Strong employee workforce with over 130,000 employees
2. Technical & managerial expertise in the industry
3. Strong raw material supply chain management
4. Strong financial resources owing to being a Govt enterprise

5. It has an annual production of over 13million tonnes

6. Partnerships with NTPC, Bokaro Steel etc has strengthened its market position

Weaknesses

Here are the weaknesses in the SAIL Steel Authority of India SWOT Analysis:

1. Govt and political intervention affects operational efficiency
2. Higher profit margins are not allowed

Opportunities

Following are the Opportunities in SAIL Steel Authority of India SWOT Analysis:

1. Expansion & growth
2. Globalization with tie-ups with international players
3. Mergers & Acquisitions

Threats

The threats in the SWOT Analysis of SAIL Steel Authority of India are as mentioned:

1. Change in Government policies & economy trend
2. Emerging & existing private sector players
3. Technological developments in outside world

SAIL Steel Authority of India Competition
Competitors

Below are the top 3 SAIL Steel Authority of India competitors:

1. TATA Steel
2. JSW Steel
3. ISPAT Industries

The brandguide table above concludes the SAIL Steel Authority of India SWOT analysis along with its marketing and brand parameters.

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