SAIL Steel Authority of India SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 8805
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SWOT Analysis of SAIL Steel Authority of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SAIL Steel Authority of India

Parent Company

SAIL (Govt of India)

Category

Iron & steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

There’s a little bit of SAIL in everybody’s life

USP

Leading steel making company in India producing basic & special steels

SAIL Steel Authority of India STP

Segment

Iron & steel market

Target Group

Construction, engineering, power, railway, automotive & defense industries

Positioning

Respected world class corporation & the leader in Indian steel business in quality, productivity, profitability & customer satisfaction

SAIL Steel Authority of India SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SAIL Steel Authority of India :

1. Strong employee workforce with over 130,000 employees
2. Technical & managerial expertise in the industry
3. Strong raw material supply chain management
4. Strong financial resources owing to being a Govt enterprise

5. It has an annual production of over 13million tonnes

6. Partnerships with NTPC, Bokaro Steel etc has strengthened its market position

Weaknesses

1. Govt and political intervention affects operational efficiency
2. Higher profit margins are not allowed

Opportunities

1. Expansion & growth
2. Globalization with tie-ups with international players
3. Mergers & Acquisitions

Threats

1. Change in Government policies & economy trend
2. Emerging & existing private sector players
3. Technological developments in outside world

SAIL Steel Authority of India Competition

Competitors

Below are the 3 main SAIL Steel Authority of India competitors :

1. TATA Steel
2. JSW Steel
3. ISPAT Industries


The brandguide table above concludes the SAIL Steel Authority of India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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