SAIL Steel Authority of India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SAIL Steel Authority of India analyses the brand by its strengths, weaknesses, opportunities & threats. In SAIL Steel Authority of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SAIL Steel Authority of India to benchmark its business & performance as compared to the competitors. SAIL Steel Authority of India is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SAIL Steel Authority of India SWOT (Strengths, Weaknesses, Opportunities, Threats), top SAIL Steel Authority of India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

SAIL Steel Authority of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SAIL Steel Authority of India Brand Analysis
Parent Company

SAIL (Govt of India)

Category

Iron & steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

There’s a little bit of SAIL in everybody’s life

USP

Leading steel making company in India producing basic & special steels

SAIL Steel Authority of India STP
Segment

Iron & steel market

Target Group

Construction, engineering, power, railway, automotive & defense industries

Positioning

Respected world class corporation & the leader in Indian steel business in quality, productivity, profitability & customer satisfaction

SWOT Analysis of SAIL Steel Authority of India
SAIL Steel Authority of India Strengths

Below are the Strengths in the SWOT Analysis of SAIL Steel Authority of India:

1. Strong employee workforce with over 130,000 employees
2. Technical & managerial expertise in the industry
3. Strong raw material supply chain management
4. Strong financial resources owing to being a Govt enterprise

5. It has an annual production of over 13million tonnes

6. Partnerships with NTPC, Bokaro Steel etc has strengthened its market position

SAIL Steel Authority of India Weaknesses

Here are the weaknesses in the SAIL Steel Authority of India SWOT Analysis:

1. Govt and political intervention affects operational efficiency
2. Higher profit margins are not allowed

SAIL Steel Authority of India Opportunities

Following are the Opportunities in SAIL Steel Authority of India SWOT Analysis:

1. Expansion & growth
2. Globalization with tie-ups with international players
3. Mergers & Acquisitions

SAIL Steel Authority of India Threats

The threats in the SWOT Analysis of SAIL Steel Authority of India are as mentioned:

1. Change in Government policies & economy trend
2. Emerging & existing private sector players
3. Technological developments in outside world

SAIL Steel Authority of India Competition
SAIL Steel Authority of India Competitors

Below are the top 3 competitors of SAIL Steel Authority of India:

1. TATA Steel
2. JSW Steel
3. ISPAT Industries


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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