SAIL Steel Authority of India SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of SAIL Steel Authority of India analyses the brand by its strengths, weaknesses, opportunities & threats. In SAIL Steel Authority of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SAIL Steel Authority of India to benchmark its business & performance as compared to the competitors. SAIL Steel Authority of India is one of the leading brands in the industrial products and chemicals sector.
The article below lists the SAIL Steel Authority of India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SAIL Steel Authority of India SWOT Analysis:
For SAIL Steel Authority of India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
SAIL Steel Authority of India Strengths
The strengths of SAIL Steel Authority of India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SAIL Steel Authority of India :
1. Strong employee workforce with over 130,000 employees 2. Technical & managerial expertise in the industry 3. Strong raw material supply chain management 4. Strong financial resources owing to being a Govt enterprise
5. It has an annual production of over 13million tonnes
6. Partnerships with NTPC, Bokaro Steel etc has strengthened its market position
SAIL Steel Authority of India Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SAIL Steel Authority of India SWOT Analysis:
1. Govt and political intervention affects operational efficiency 2. Higher profit margins are not allowed
SAIL Steel Authority of India Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SAIL Steel Authority of India SWOT Analysis:
1. Expansion & growth 2. Globalization with tie-ups with international players 3. Mergers & Acquisitions
SAIL Steel Authority of India Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SAIL Steel Authority of India are as mentioned:
1. Change in Government policies & economy trend 2. Emerging & existing private sector players 3. Technological developments in outside world
SAIL Steel Authority of India Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SAIL Steel Authority of India:
Respected world class corporation & the leader in Indian steel business in quality, productivity, profitability & customer satisfaction
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