Severstal SWOT Analysis, Competitors & USP
SWOT analysis of Severstal analyses the brand by its strengths, weaknesses, opportunities & threats. In Severstal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Severstal to benchmark its business & performance as compared to the competitors. Severstal is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Severstal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Severstal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Severstal Brand Analysis | |
|---|---|
| Parent Company |
Severstal Russian Steel |
| Category |
Iron & Steel |
| Sector | |
| Tagline/ Slogan |
Achieve more together |
| USP |
Provides high value added flat steel products and produces 17% of total crude production in Russia |
| Severstal STP | |
| Segment |
Steel, rolled products, metal ware products |
| Target Group |
Automotive and white goods industries, for production of large welded pipes, ship building, construction, major works and boilers |
| Positioning |
A leading Russian steel producer |
| SWOT Analysis of Severstal | |
| Severstal Strengths |
Below are the Strengths in the SWOT Analysis of Severstal: 1. Rail access not only to its mining supplies, but also to Russian customers and Baltic Sea ports 2. Raw materials self-sufficiency 3. A broad product mix 4. An extensive distribution network secure our competitive advantage 5. Employs over 50,000 people 6. Increasing financial performance |
| Severstal Weaknesses |
Here are the weaknesses in the Severstal SWOT Analysis: 1. High debt levels amid week steel markets 2. Market share growth in sector less 3. Limited liquidity position |
| Severstal Opportunities |
Following are the Opportunities in Severstal SWOT Analysis: 1. Expansion of resource base 2. Expansion in emerging countries 3. Investment in infrastructure expansion |
| Severstal Threats |
The threats in the SWOT Analysis of Severstal are as mentioned: 1. Stringent government regulation 2. Consolidation in the Russian steel industry 3. Threat from substitute 4. Rapid technology changes in steel production |
| Severstal Competition | |
| Severstal Competitors |
Below are the top 3 competitors of Severstal: 1. AK Steel holding corporation |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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