SWOT Analysis of Severstal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Severstal |
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Parent Company |
Severstal Russian Steel |
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Category |
Iron & Steel |
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Sector |
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Tagline/ Slogan |
Achieve more together |
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USP |
Provides high value added flat steel products and produces 17% of total crude production in Russia |
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Severstal STP |
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Segment |
Steel, rolled products, metal ware products |
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Target Group |
Automotive and white goods industries, for production of large welded pipes, ship building, construction, major works and boilers |
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Positioning |
A leading Russian steel producer |
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Severstal SWOT Analysis |
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Strengths |
1. Rail access not only to its mining supplies, but also to Russian customers and Baltic Sea ports 2. Raw materials self-sufficiency 3. A broad product mix 4. An extensive distribution network secure our competitive advantage 5. Employs over 50,000 people 6. Increasing financial performance |
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Weaknesses |
1. High debt levels amid week steel markets 2. Market share growth in sector less 3. Limited liquidity position |
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Opportunities |
1. Expansion of resource base 2. Expansion in emerging countries 3. Investment in infrastructure expansion |
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Threats |
1. Stringent government regulation 2. Consolidation in the Russian steel industry 3. Threat from substitute 4. Rapid technology changes in steel production |
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Severstal Competition |
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Competitors |
1. AK Steel holding corporation |
The brandguide table above concludes the Severstal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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