Severstal SWOT Analysis
Severstal SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Severstal, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Severstal is one of the leading brands in the industrial products and chemicals sector. The article below lists the Severstal SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Severstal Strengths
The strengths of Severstal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Severstal :
1. Rail access not only to its mining supplies, but also to Russian customers and Baltic Sea ports
2. Raw materials self-sufficiency
3. A broad product mix
4. An extensive distribution network secure our competitive advantage
5. Employs over 50,000 people
6. Increasing financial performance
Severstal Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Severstal SWOT Analysis:
1. High debt levels amid week steel markets
2. Market share growth in sector less
3. Limited liquidity position
Severstal Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Severstal SWOT Analysis:
1. Expansion of resource base
2. Expansion in emerging countries
3. Investment in infrastructure expansion
Severstal Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Severstal are as mentioned:
1. Stringent government regulation
2. Consolidation in the Russian steel industry
3. Threat from substitute
4. Rapid technology changes in steel production
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Hence this concludes the Severstal SWOT analysis.
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About Severstal
| Severstal Overview | |
|---|---|
| Parent Company |
Severstal Russian Steel |
| Category |
Iron & Steel |
| Sector | |
| Tagline/ Slogan |
Achieve more together |
| USP |
Provides high value added flat steel products and produces 17% of total crude production in Russia |
| Severstal STP | |
| Segmentation |
Steel, rolled products, metal ware products |
| Target Market |
Automotive and white goods industries, for production of large welded pipes, ship building, construction, major works and boilers |
| Positioning |
A leading Russian steel producer |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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