Severstal SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2824

SWOT Analysis of Severstal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Severstal Russian Steel


Iron & Steel


Industrial products

Tagline/ Slogan

Achieve more together


Provides high value added flat steel products and produces 17% of total crude production in Russia



Steel, rolled products, metal ware products

Target Group

Automotive and white goods industries, for production of large welded pipes, ship building, construction, major works and boilers


A leading Russian steel producer

SWOT Analysis


1. Rail access not only to its mining supplies, but also to Russian customers and Baltic Sea ports

2. Raw materials self-sufficiency

3. A broad product mix

4. An extensive distribution network secure our competitive advantage

5. Employs over 50,000 people

6. Increasing financial performance


1. High debt levels amid week steel markets

2. Market share growth in sector less

3. Limited liquidity position


1. Expansion of resource base

2. Expansion in emerging countries

3. Investment in infrastructure expansion


1. Stringent government regulation

2. Consolidation in the Russian steel industry

3. Threat from substitute

4. Rapid technology changes in steel production



1. AK Steel holding corporation
2. Acerinox, S. A.
3. ArcelorMittal

The table above concludes the Severstal SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Severstal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: