Severstal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Severstal analyses the brand by its strengths, weaknesses, opportunities & threats. In Severstal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Severstal to benchmark its business & performance as compared to the competitors. Severstal is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Severstal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Severstal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Severstal

Severstal Overview
Parent Company

Severstal Russian Steel

Category

Iron & Steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Achieve more together

USP

Provides high value added flat steel products and produces 17% of total crude production in Russia

Severstal STP
Segmentation

Steel, rolled products, metal ware products

Target Market

Automotive and white goods industries, for production of large welded pipes, ship building, construction, major works and boilers

Positioning

A leading Russian steel producer

SWOT Analysis of Severstal

For Severstal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Severstal SWOT Analysis:

Severstal Strengths

The strengths of Severstal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Severstal :

1. Rail access not only to its mining supplies, but also to Russian customers and Baltic Sea ports

2. Raw materials self-sufficiency

3. A broad product mix

4. An extensive distribution network secure our competitive advantage

5. Employs over 50,000 people

6. Increasing financial performance

Severstal Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Severstal SWOT Analysis:

1. High debt levels amid week steel markets

2. Market share growth in sector less

3. Limited liquidity position


Severstal Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Severstal SWOT Analysis:

1. Expansion of resource base

2. Expansion in emerging countries

3. Investment in infrastructure expansion


Severstal Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Severstal are as mentioned:

1. Stringent government regulation

2. Consolidation in the Russian steel industry

3. Threat from substitute

4. Rapid technology changes in steel production

Severstal Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Severstal:

1. AK Steel holding corporation
2. Acerinox, S. A.
3. ArcelorMittal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Severstal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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