Severstal SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4010

SWOT analysis of Severstal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Severstal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Severstal to benchmark its business & performance as compared to the competitors and industry. Severstal is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Severstal competitors and elaborates Severstal market segmentation, target group, positioning & Unique Selling Proposition (USP).

Severstal SWOT, Competitors, Marketing STP & Brand analysis Table
Severstal Brand Analysis
Parent Company

Severstal Russian Steel


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Achieve more together


Provides high value added flat steel products and produces 17% of total crude production in Russia

Severstal STP

Steel, rolled products, metal ware products

Target Group

Automotive and white goods industries, for production of large welded pipes, ship building, construction, major works and boilers


A leading Russian steel producer

Severstal SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Severstal. Strengths are:

1. Rail access not only to its mining supplies, but also to Russian customers and Baltic Sea ports

2. Raw materials self-sufficiency

3. A broad product mix

4. An extensive distribution network secure our competitive advantage

5. Employs over 50,000 people

6. Increasing financial performance


Here are the weaknesses in the Severstal SWOT Analysis:

1. High debt levels amid week steel markets

2. Market share growth in sector less

3. Limited liquidity position


Following are the Opportunities in Severstal SWOT Analysis:

1. Expansion of resource base

2. Expansion in emerging countries

3. Investment in infrastructure expansion


The threats in the SWOT Analysis of Severstal are as mentioned:

1. Stringent government regulation

2. Consolidation in the Russian steel industry

3. Threat from substitute

4. Rapid technology changes in steel production

Severstal Competition

Below are the top 3 Severstal competitors:

1. AK Steel holding corporation
2. Acerinox, S. A.
3. ArcelorMittal

The brandguide table above concludes the Severstal SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Severstal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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