US Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3885

SWOT Analysis of US Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

US Steel

Parent Company

United States Steel  Corporation


Iron & Steel


Industrial products

Tagline/ Slogan

Building Value, World competitive, Making Steel


One of the World’s largest steel producer & manufactures a wide range of value-added steel sheet and tubular products



Flat-rolled Products (Flat-rolled), U. S. Steel Europe (USSE)

and Tubular Products (Tubular)

Target Group

Automotive, appliance, container, industrial machinery, construction, and oil and gas industries


Setting world-class standards in everything it does

SWOT Analysis


1. Market leader in US with a workforce of over 45,000

2. Operations are efficient and high tech

3. A leader in both process and product technology

4. Annual raw steelmaking capability of nearly 30 million net tons

5. The company’s customer focus is intense


1. U. S. Steel and its end-product markets continue to be impacted by challenging economic conditions

2. Increased imports of steel products into North America shows inability to cater to demand


1. Exploit opportunities related to the availability of reasonably priced natural gas as an alternative to coke in the iron reduction process to improve cost competitiveness

2. The increased and ongoing development of shale resources presents an opportunity to increase tubular product sales

3. The completion of the ERP project will provide opportunities to streamline, standardize and centralize business processes in order to maximize cost effectiveness, efficiency and control across global operations


1. U. S. Steel may face increased risks of customer and supplier defaults

2. Rapidly growing supply in China may result in additional excess worldwide capacity and falling steel prices

3. Steel consumption is highly cyclical which may have an adverse effect on profitability and cash flow



1. AK Steel Holding Corporation
2. Allegheny Technologies Incorporated
3. ArcelorMittal

The table above concludes the US Steel SWOT analysis along with its marketing and brand parameters.


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