US Steel SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 5424

SWOT analysis of US Steel analyses the brand/company with its strengths, weaknesses, opportunities & threats. US Steel is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top US Steel competitors and elaborates US Steel segmentation, targeting, positioning & USP.

US Steel SWOT, Competitors, Marketing STP & Brand analysis Table
US Steel Brand Analysis
Parent Company

United States Steel  Corporation


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Building Value, World competitive, Making Steel


One of the World’s largest steel producer & manufactures a wide range of value-added steel sheet and tubular products

US Steel STP

Flat-rolled Products (Flat-rolled), U. S. Steel Europe (USSE)

and Tubular Products (Tubular)

Target Group

Automotive, appliance, container, industrial machinery, construction, and oil and gas industries


Setting world-class standards in everything it does

US Steel SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of US Steel. Strengths are:

1. Market leader in US with a workforce of over 45,000

2. Operations are efficient and high tech

3. A leader in both process and product technology

4. Annual raw steelmaking capability of nearly 30 million net tons

5. The company’s customer focus is intense


Here are the weaknesses in the US Steel SWOT Analysis:

1. U. S. Steel and its end-product markets continue to be impacted by challenging economic conditions

2. Increased imports of steel products into North America shows inability to cater to demand


Following are the Opportunities in US Steel SWOT Analysis:

1. Exploit opportunities related to the availability of reasonably priced natural gas as an alternative to coke in the iron reduction process to improve cost competitiveness

2. The increased and ongoing development of shale resources presents an opportunity to increase tubular product sales

3. The completion of the ERP project will provide opportunities to streamline, standardize and centralize business processes in order to maximize cost effectiveness, efficiency and control across global operations


The threats in the SWOT Analysis of US Steel are as mentioned:

1. U. S. Steel may face increased risks of customer and supplier defaults

2. Rapidly growing supply in China may result in additional excess worldwide capacity and falling steel prices

3. Steel consumption is highly cyclical which may have an adverse effect on profitability and cash flow

US Steel Competition

Below are the top 3 US Steel competitors:

1. AK Steel Holding Corporation
2. Allegheny Technologies Incorporated
3. ArcelorMittal

The brandguide table above concludes the US Steel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to US Steel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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