US Steel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of US Steel analyses the brand by its strengths, weaknesses, opportunities & threats. In US Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like US Steel to benchmark its business & performance as compared to the competitors. US Steel is one of the leading brands in the industrial products and chemicals sector.

The article below lists the US Steel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the US Steel SWOT Analysis:

SWOT Analysis of US Steel

For US Steel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

US Steel Strengths

The strengths of US Steel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of US Steel :

1. Market leader in US with a workforce of over 45,000

2. Operations are efficient and high tech

3. A leader in both process and product technology

4. Annual raw steelmaking capability of nearly 30 million net tons

5. The company’s customer focus is intense

US Steel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the US Steel SWOT Analysis:

1. U. S. Steel and its end-product markets continue to be impacted by challenging economic conditions

2. Increased imports of steel products into North America shows inability to cater to demand

US Steel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in US Steel SWOT Analysis:

1. Exploit opportunities related to the availability of reasonably priced natural gas as an alternative to coke in the iron reduction process to improve cost competitiveness

2. The increased and ongoing development of shale resources presents an opportunity to increase tubular product sales

3. The completion of the ERP project will provide opportunities to streamline, standardize and centralize business processes in order to maximize cost effectiveness, efficiency and control across global operations

US Steel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of US Steel are as mentioned:

1. U. S. Steel may face increased risks of customer and supplier defaults

2. Rapidly growing supply in China may result in additional excess worldwide capacity and falling steel prices

3. Steel consumption is highly cyclical which may have an adverse effect on profitability and cash flow

US Steel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of US Steel:

1. AK Steel Holding Corporation
2. Allegheny Technologies Incorporated
3. ArcelorMittal

Hence this concludes the US Steel SWOT analysis.

Continue reading more about the brand/company.

About US Steel

US Steel Overview
Parent Company

United States Steel  Corporation


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Building Value, World competitive, Making Steel


One of the World’s largest steel producer & manufactures a wide range of value-added steel sheet and tubular products

US Steel STP

Flat-rolled Products (Flat-rolled), U. S. Steel Europe (USSE)

and Tubular Products (Tubular)

Target Market

Automotive, appliance, container, industrial machinery, construction, and oil and gas industries


Setting world-class standards in everything it does

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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