US Steel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of US Steel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In US Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like US Steel to benchmark its business & performance as compared to the competitors and industry. As of 2020, US Steel is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top US Steel competitors and includes US Steel target market, segmentation, positioning & Unique Selling Proposition (USP).

US Steel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
US Steel Brand Analysis
Parent Company

United States Steel  Corporation


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Building Value, World competitive, Making Steel


One of the World’s largest steel producer & manufactures a wide range of value-added steel sheet and tubular products

US Steel STP
US Steel Segmentation

Flat-rolled Products (Flat-rolled), U. S. Steel Europe (USSE)

and Tubular Products (Tubular)

US Steel Target Market

Automotive, appliance, container, industrial machinery, construction, and oil and gas industries

US Steel Positioning

Setting world-class standards in everything it does

US Steel SWOT Analysis
US Steel Strengths

Below are the Strengths in the SWOT Analysis of US Steel:

1. Market leader in US with a workforce of over 45,000

2. Operations are efficient and high tech

3. A leader in both process and product technology

4. Annual raw steelmaking capability of nearly 30 million net tons

5. The company’s customer focus is intense

US Steel Weaknesses

Here are the weaknesses in the US Steel SWOT Analysis:

1. U. S. Steel and its end-product markets continue to be impacted by challenging economic conditions

2. Increased imports of steel products into North America shows inability to cater to demand

US Steel Opportunities

Following are the Opportunities in US Steel SWOT Analysis:

1. Exploit opportunities related to the availability of reasonably priced natural gas as an alternative to coke in the iron reduction process to improve cost competitiveness

2. The increased and ongoing development of shale resources presents an opportunity to increase tubular product sales

3. The completion of the ERP project will provide opportunities to streamline, standardize and centralize business processes in order to maximize cost effectiveness, efficiency and control across global operations

US Steel Threats

The threats in the SWOT Analysis of US Steel are as mentioned:

1. U. S. Steel may face increased risks of customer and supplier defaults

2. Rapidly growing supply in China may result in additional excess worldwide capacity and falling steel prices

3. Steel consumption is highly cyclical which may have an adverse effect on profitability and cash flow

US Steel Competition

Below are the top 3 US Steel competitors:

1. AK Steel Holding Corporation
2. Allegheny Technologies Incorporated
3. ArcelorMittal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to US Steel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin