Jindal Steel and Power SWOT Analysis

Published in Industrial Products and Chemicals category by MBA Skool Team

Jindal Steel and Power is one of the leading brands in the industrial products and chemicals sector. Jindal Steel and Power SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Jindal Steel and Power:

Jindal Steel and Power Strengths

  1. Produces economical and efficient steel and power through backward and forward integration
  2. Sports a product portfolio that caters to varied needs in the steel market
  3. Operates the largest coal - based sponge iron plant in the world
  4. Has force of innovation, adaptation of new technologies and the collective skills of its 15,000 strong, committed workforce
  5. Has an enterprising spirit and the ability to discern future trends
  6. Has operations in Steel, iron, electricity generation and distribution

Above are the strengths in the SWOT Analysis of Jindal Steel and Power. The strengths of Jindal Steel and Power looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Jindal Steel and Power Weaknesses

  1. Shortage of coking coal and is largely dependent upon its import
  2. Weak performance on the back of the higher raw material cost and the power & fuel cost

These were the weaknesses in the Jindal Steel and Power SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Jindal Steel and Power Opportunities

  1. Venture into new businesses by leveraging its core capabilities
  2.  Increase production capacity to meet the global steel demand
  3. Diversify investments to distribute risk in business

Above we covered the opportunities in Jindal Steel and Power SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Jindal Steel and Power Threats

  1. Hike in the export duty on iron ore fines and lumps
  2. Project implementation and raw material security
  3. Issues related to land acquisition, raw material linkages and environmental clearances

The threats in the SWOT Analysis of Jindal Steel and Power are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Jindal Steel and Power SWOT analysis.

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About Jindal Steel and Power

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Jindal Steel and Power Overview
Parent Company

O. P. Jindal Group


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Excellence through shared value


Produces the world's longest 121 metre rails and large size parallel flange beams for the first time in India

Jindal Steel and Power STP

Mining, Power Generation and Infrastructure, Ferro chrome, Silico manganese, Sponge iron, Petroleum, Cement

Target Market

Construction, oil & gas, transportation, refining, telecom, ship building, power, automobiles, capital goods, consumer durables and infrastructure sector


One of the most prestigious and dynamic business groups in the World

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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