Jindal Steel and Power SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Jindal Steel and Power analyses the brand by its strengths, weaknesses, opportunities & threats. In Jindal Steel and Power SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jindal Steel and Power to benchmark its business & performance as compared to the competitors. Jindal Steel and Power is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Jindal Steel and Power SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jindal Steel and Power competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Jindal Steel and Power SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jindal Steel and Power Brand Analysis
Parent Company

O. P. Jindal Group


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Excellence through shared value


Produces the world's longest 121 metre rails and large size parallel flange beams for the first time in India

Jindal Steel and Power STP

Mining, Power Generation and Infrastructure, Ferro chrome, Silico manganese, Sponge iron, Petroleum, Cement

Target Group

Construction, oil & gas, transportation, refining, telecom, ship building, power, automobiles, capital goods, consumer durables and infrastructure sector


One of the most prestigious and dynamic business groups in the World

SWOT Analysis of Jindal Steel and Power
Jindal Steel and Power Strengths

Below are the Strengths in the SWOT Analysis of Jindal Steel and Power:

1. Produces economical and efficient steel and power through backward and forward integration

2. Sports a product portfolio that caters to varied needs in the steel market

3. Operates the largest coal - based sponge iron plant in the world

4. Has force of innovation, adaptation of new technologies and the collective skills of its 15,000 strong, committed workforce

5. Has an enterprising spirit and the ability to discern future trends

6. Has operations in Steel, iron, electricity generation and distribution

Jindal Steel and Power Weaknesses

Here are the weaknesses in the Jindal Steel and Power SWOT Analysis:

1. Shortage of coking coal and is largely dependent upon its import

2. Weak performance on the back of the higher raw material cost and the power & fuel cost

Jindal Steel and Power Opportunities

Following are the Opportunities in Jindal Steel and Power SWOT Analysis:

1. Venture into new businesses by leveraging its core capabilities

2.  Increase production capacity to meet the global steel demand

3. Diversify investments to distribute risk in business

Jindal Steel and Power Threats

The threats in the SWOT Analysis of Jindal Steel and Power are as mentioned:

1. Hike in the export duty on iron ore fines and lumps

2. Project implementation and raw material security

3. Issues related to land acquisition, raw material linkages and environmental clearances

Jindal Steel and Power Competition
Jindal Steel and Power Competitors

Below are the top 3 competitors of Jindal Steel and Power:

1. TATA Steel
3. Essar group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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