Fortescue Metal Group SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 3668

SWOT Analysis of Fortescue Metal Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fortescue Metal Group

Parent Company

Fortescue Metal Group


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

The new force in iron ore


One of the World's leading producers of iron ore

Fortescue Metal Group STP


Iron ore operation, Infrastructure, Expansion

Target Group

Iron & Steel making industries


The safest, lowest cost and most profitable iron ore producer

Fortescue Metal Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fortescue Metal Group :

1. A tenement land holding spread across the length and breadth of the resource rich Pilbara region of Western Australia

2. A close proximity to the world’s major growth markets of China and Asia

3. World's largest producers and sea-borne traders of iron ore

4. Export has increased rapidly over the years reaching over 40 Million tonnes

5. Good fund raising ability by issuance of different financial instruments


1. Dropping of plans due to fluctuations & weaknesses in credit market conditions

2. Chinese steel mills have begun cutting production as record stockpiles continue to build, signaling further weakness for iron ore prices


1. Expansion to increase capacity to 155mtpa will improve exports & market share

2. China’s import of iron ore will climb to 1 billion tonnes

3. Newer markets globally through expansion


1. Existing competitors makes the competition stiffer

2. Challenging environmental sensitivities

3. Wet weather impacts production in pilbara

Fortescue Metal Group Competition


Below are the 3 main Fortescue Metal Group competitors :

1. BHP Billiton LTD
2. Rio Tinto Ltd

3. International Ferro Metals Ltd

The brandguide table above concludes the Fortescue Metal Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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