Published in Industrial Products and Chemicals category by MBA Skool Team
Fortescue Metal Group is one of the leading brands in the industrial products and chemicals sector. Fortescue Metal Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fortescue Metal Group:
A tenement land holding spread across the length and breadth of the resource rich Pilbara region of Western Australia
A close proximity to the world’s major growth markets of China and Asia
World's largest producers and sea-borne traders of iron ore
Export has increased rapidly over the years reaching over 40 Million tonnes
Good fund raising ability by issuance of different financial instruments
Above are the strengths in the SWOT Analysis of Fortescue Metal Group. The strengths of Fortescue Metal Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fortescue Metal Group Weaknesses
Dropping of plans due to fluctuations & weaknesses in credit market conditions
Chinese steel mills have begun cutting production as record stockpiles continue to build, signaling further weakness for iron ore prices
These were the weaknesses in the Fortescue Metal Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fortescue Metal Group Opportunities
Expansion to increase capacity to 155mtpa will improve exports & market share
China’s import of iron ore will climb to 1 billion tonnes
Newer markets globally through expansion
Above we covered the opportunities in Fortescue Metal Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fortescue Metal Group Threats
Existing competitors makes the competition stiffer
Challenging environmental sensitivities
Wet weather impacts production in pilbara
The threats in the SWOT Analysis of Fortescue Metal Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fortescue Metal Group SWOT analysis.
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About Fortescue Metal Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
The safest, lowest cost and most profitable iron ore producer
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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