SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Rashtriya Ispat Nigam Limited- Vizag Steel |
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Parent Company |
Rashtriya Ispat Nigam Limited |
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Category |
Iron & steel |
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Sector |
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Tagline/ Slogan |
Pride of Steel |
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USP |
Only shore based integrated steel plant in the country helps in improving cycle time |
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Rashtriya Ispat Nigam Limited- Vizag Steel STP |
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Segment |
Wire rods, rounds, reinforcement bars, angles, channels, blooms, billets, beams |
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Target Group |
Industries including automotive, construction, petroleum, railways, shipbuilding |
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Positioning |
The largest player in the domestic long steel products segment and delivers high quality, cost competitive products |
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Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis |
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Strengths |
1. Conferred with Navratna status in India, making it a strong market player 2. Enriched product mix and sustained profitability and sales 3. One-fourth of saleable steel neutralized impact of rise in raw material prices 4. Dispatch of over 2 Mn tonnes of steel by rail is the best for any year since inception 5. The first Indian steel company to adopt energy management standard for systematic improvement in energy efficiency |
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Weaknesses |
1. Rise in input cost affects cost of production & operating efficiency 2. High interest and finance charges is a concern 3. Single location company- Only long products exposed to cyclical markets |
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Opportunities |
1. Mergers & Acquisitions to gain market share 2. Continued emphasis on infrastructure building & several Greenfield projects under execution will boost growth 3. Focus on strategic initiatives of Expansion, securing raw materials 4. Improve availability of ports and logistics |
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Threats |
1. Rising in inflation rate and increase in interest rates by RBI etc. impacts the rate of growth 2. The debt crisis in Europe & the political turbulence in the Middle east 3. Speculative market of raw materials is a real concern |
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Rashtriya Ispat Nigam Limited- Vizag Steel Competition |
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Competitors |
1. JSPL 2. TATA Steel 3. Ispat |
The brandguide table above concludes the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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