Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Rashtriya Ispat Nigam Limited- Vizag Steel analyses the brand by its strengths, weaknesses, opportunities & threats. In Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rashtriya Ispat Nigam Limited- Vizag Steel to benchmark its business & performance as compared to the competitors. Rashtriya Ispat Nigam Limited- Vizag Steel is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rashtriya Ispat Nigam Limited- Vizag Steel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rashtriya Ispat Nigam Limited- Vizag Steel Brand Analysis
Parent Company

Rashtriya Ispat Nigam Limited

Category

Iron & steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Pride of Steel

USP

Only shore based integrated steel plant in the country helps in improving cycle time

Rashtriya Ispat Nigam Limited- Vizag Steel STP
Segment

Wire rods, rounds, reinforcement bars, angles, channels, blooms, billets, beams

Target Group

Industries including automotive, construction, petroleum, railways, shipbuilding

Positioning

The largest player in the domestic long steel products segment and delivers high quality, cost competitive products

SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel
Rashtriya Ispat Nigam Limited- Vizag Steel Strengths

Below are the Strengths in the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel:

1. Conferred with Navratna status in India, making it a strong market player

2. Enriched product mix and sustained profitability and sales

3. One-fourth of saleable steel neutralized impact of rise in raw material prices

4. Dispatch of over 2 Mn tonnes of steel by rail is the best for any year since inception

5. The first Indian steel company to adopt energy management standard for systematic improvement in energy efficiency

Rashtriya Ispat Nigam Limited- Vizag Steel Weaknesses

Here are the weaknesses in the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis:

1. Rise in input cost affects cost of production & operating efficiency

2. High interest and finance charges is a concern

3. Single location company- Only long products exposed to cyclical markets

Rashtriya Ispat Nigam Limited- Vizag Steel Opportunities

Following are the Opportunities in Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis:

1. Mergers & Acquisitions to gain market share

2. Continued emphasis on infrastructure building & several Greenfield projects under execution will boost growth

3. Focus on strategic initiatives of Expansion, securing raw materials

4. Improve availability of ports and logistics

Rashtriya Ispat Nigam Limited- Vizag Steel Threats

The threats in the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel are as mentioned:

1. Rising in inflation rate and increase in interest rates by RBI etc. impacts the rate of growth

2. The debt crisis in Europe & the political turbulence in the Middle east

3. Speculative market of raw materials is a real concern

Rashtriya Ispat Nigam Limited- Vizag Steel Competition
Rashtriya Ispat Nigam Limited- Vizag Steel Competitors

Below are the top 3 competitors of Rashtriya Ispat Nigam Limited- Vizag Steel:

1. JSPL

2. TATA Steel

3. Ispat


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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