Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Rashtriya Ispat Nigam Limited- Vizag Steel analyses the brand by its strengths, weaknesses, opportunities & threats. In Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rashtriya Ispat Nigam Limited- Vizag Steel to benchmark its business & performance as compared to the competitors. Rashtriya Ispat Nigam Limited- Vizag Steel is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis:

SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel

For Rashtriya Ispat Nigam Limited- Vizag Steel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Rashtriya Ispat Nigam Limited- Vizag Steel Strengths

The strengths of Rashtriya Ispat Nigam Limited- Vizag Steel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel :

1. Conferred with Navratna status in India, making it a strong market player

2. Enriched product mix and sustained profitability and sales

3. One-fourth of saleable steel neutralized impact of rise in raw material prices

4. Dispatch of over 2 Mn tonnes of steel by rail is the best for any year since inception

5. The first Indian steel company to adopt energy management standard for systematic improvement in energy efficiency

Rashtriya Ispat Nigam Limited- Vizag Steel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis:

1. Rise in input cost affects cost of production & operating efficiency

2. High interest and finance charges is a concern

3. Single location company- Only long products exposed to cyclical markets


Rashtriya Ispat Nigam Limited- Vizag Steel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis:

1. Mergers & Acquisitions to gain market share

2. Continued emphasis on infrastructure building & several Greenfield projects under execution will boost growth

3. Focus on strategic initiatives of Expansion, securing raw materials

4. Improve availability of ports and logistics

Rashtriya Ispat Nigam Limited- Vizag Steel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel are as mentioned:

1. Rising in inflation rate and increase in interest rates by RBI etc. impacts the rate of growth

2. The debt crisis in Europe & the political turbulence in the Middle east

3. Speculative market of raw materials is a real concern


Rashtriya Ispat Nigam Limited- Vizag Steel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Rashtriya Ispat Nigam Limited- Vizag Steel:

1. JSPL

2. TATA Steel

3. Ispat

Hence this concludes the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT analysis.

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About Rashtriya Ispat Nigam Limited- Vizag Steel

Rashtriya Ispat Nigam Limited- Vizag Steel Overview
Parent Company

Rashtriya Ispat Nigam Limited

Category

Iron & steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Pride of Steel

USP

Only shore based integrated steel plant in the country helps in improving cycle time

Rashtriya Ispat Nigam Limited- Vizag Steel STP
Segmentation

Wire rods, rounds, reinforcement bars, angles, channels, blooms, billets, beams

Target Market

Industries including automotive, construction, petroleum, railways, shipbuilding

Positioning

The largest player in the domestic long steel products segment and delivers high quality, cost competitive products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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