Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis

Published in Industrial Products and Chemicals category by MBA Skool Team

Here is a detailed SWOT analysis of Rashtriya Ispat Nigam Limited- Vizag Steel covering strengths, weaknesses, opportunities and threats.

Rashtriya Ispat Nigam Limited- Vizag Steel Strengths

  1. Conferred with Navratna status in India, making it a strong market player
  2. Enriched product mix and sustained profitability and sales
  3. One-fourth of saleable steel neutralized impact of rise in raw material prices
  4. Dispatch of over 2 Mn tonnes of steel by rail is the best for any year since inception
  5. The first Indian steel company to adopt energy management standard for systematic improvement in energy efficiency

Above are the strengths in the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel. The strengths of Rashtriya Ispat Nigam Limited- Vizag Steel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Rashtriya Ispat Nigam Limited- Vizag Steel Weaknesses

  1. Rise in input cost affects cost of production & operating efficiency
  2. High interest and finance charges is a concern
  3. Single location company- Only long products exposed to cyclical markets

These were the weaknesses in the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Rashtriya Ispat Nigam Limited- Vizag Steel Opportunities

  1. Mergers & Acquisitions to gain market share
  2. Continued emphasis on infrastructure building & several Greenfield projects under execution will boost growth
  3. Focus on strategic initiatives of Expansion, securing raw materials
  4. Improve availability of ports and logistics

Above we covered the opportunities in Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Rashtriya Ispat Nigam Limited- Vizag Steel Threats

  1. Rising in inflation rate and increase in interest rates by RBI etc. impacts the rate of growth
  2. The debt crisis in Europe & the political turbulence in the Middle east
  3. Speculative market of raw materials is a real concern

The threats in the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT analysis.

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About Rashtriya Ispat Nigam Limited- Vizag Steel

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Rashtriya Ispat Nigam Limited- Vizag Steel Overview
Parent Company

Rashtriya Ispat Nigam Limited

Category

Iron & steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Pride of Steel

USP

Only shore based integrated steel plant in the country helps in improving cycle time

Rashtriya Ispat Nigam Limited- Vizag Steel STP
Segmentation

Wire rods, rounds, reinforcement bars, angles, channels, blooms, billets, beams

Target Market

Industries including automotive, construction, petroleum, railways, shipbuilding

Positioning

The largest player in the domestic long steel products segment and delivers high quality, cost competitive products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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