Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis, Competitors & USP
SWOT analysis of Rashtriya Ispat Nigam Limited- Vizag Steel analyses the brand by its strengths, weaknesses, opportunities & threats. In Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rashtriya Ispat Nigam Limited- Vizag Steel to benchmark its business & performance as compared to the competitors. Rashtriya Ispat Nigam Limited- Vizag Steel is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rashtriya Ispat Nigam Limited- Vizag Steel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Rashtriya Ispat Nigam Limited- Vizag Steel Brand Analysis | |
|---|---|
| Parent Company |
Rashtriya Ispat Nigam Limited |
| Category |
Iron & steel |
| Sector | |
| Tagline/ Slogan |
Pride of Steel |
| USP |
Only shore based integrated steel plant in the country helps in improving cycle time |
| Rashtriya Ispat Nigam Limited- Vizag Steel STP | |
| Segment |
Wire rods, rounds, reinforcement bars, angles, channels, blooms, billets, beams |
| Target Group |
Industries including automotive, construction, petroleum, railways, shipbuilding |
| Positioning |
The largest player in the domestic long steel products segment and delivers high quality, cost competitive products |
| SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel | |
| Rashtriya Ispat Nigam Limited- Vizag Steel Strengths |
Below are the Strengths in the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel: 1. Conferred with Navratna status in India, making it a strong market player 2. Enriched product mix and sustained profitability and sales 3. One-fourth of saleable steel neutralized impact of rise in raw material prices 4. Dispatch of over 2 Mn tonnes of steel by rail is the best for any year since inception 5. The first Indian steel company to adopt energy management standard for systematic improvement in energy efficiency |
| Rashtriya Ispat Nigam Limited- Vizag Steel Weaknesses |
Here are the weaknesses in the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis: 1. Rise in input cost affects cost of production & operating efficiency 2. High interest and finance charges is a concern 3. Single location company- Only long products exposed to cyclical markets |
| Rashtriya Ispat Nigam Limited- Vizag Steel Opportunities |
Following are the Opportunities in Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis: 1. Mergers & Acquisitions to gain market share 2. Continued emphasis on infrastructure building & several Greenfield projects under execution will boost growth 3. Focus on strategic initiatives of Expansion, securing raw materials 4. Improve availability of ports and logistics |
| Rashtriya Ispat Nigam Limited- Vizag Steel Threats |
The threats in the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel are as mentioned: 1. Rising in inflation rate and increase in interest rates by RBI etc. impacts the rate of growth 2. The debt crisis in Europe & the political turbulence in the Middle east 3. Speculative market of raw materials is a real concern |
| Rashtriya Ispat Nigam Limited- Vizag Steel Competition | |
| Rashtriya Ispat Nigam Limited- Vizag Steel Competitors |
Below are the top 3 competitors of Rashtriya Ispat Nigam Limited- Vizag Steel: 1. JSPL 2. TATA Steel 3. Ispat |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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