JSW Steel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of JSW Steel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In JSW Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JSW Steel to benchmark its business & performance as compared to the competitors and industry. As of 2020, JSW Steel is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top JSW Steel competitors and includes JSW Steel target market, segmentation, positioning & Unique Selling Proposition (USP).

JSW Steel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
JSW Steel Brand Analysis
Parent Company

JSW Group


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

No Limits


The largest private sector steel manufacturer in terms of installed capacity

JSW Steel Segmentation

Steel, flat steel products, long steel products, wire products, plates

JSW Steel Target Market

Infrastructure, Oil industry, automobile and construction sectors

JSW Steel Positioning

One of the key and strategic steel producer in the country catering to almost all segments with range of steel products

JSW Steel SWOT Analysis
JSW Steel Strengths

Below are the Strengths in the SWOT Analysis of JSW Steel:

1. India’s third largest steelmaker with a combined capacity of 14+ MTPA hence enjoys economies of scale

2. High growth prospects with a consistently increasing revenue and strong financial position

3. One of the lowest cost steel producers in the world

4. First steel producer in the world to use Corex Technology for producing hot metals

5. Operates in both upstream as well as downstream sectors

JSW Steel Weaknesses

Here are the weaknesses in the JSW Steel SWOT Analysis:

1. Limited portfolio diversification compared to industry leaders

2. Less number of mines under its hood affects availability of raw materials

3. Capacity utilization is not cent percent

JSW Steel Opportunities

Following are the Opportunities in JSW Steel SWOT Analysis:

1. Increase in demand from all sectors in Indian & Global world

2. Mergers & Acquisition to keep steady supply of raw materials

3. Product development by investing more in R&D

JSW Steel Threats

The threats in the SWOT Analysis of JSW Steel are as mentioned:

1. Cyclical nature of steel industry needs to have efficient process of production

2. Competition from existing and foreign players

3. Government and environment regulations

4. Changes in the prices of raw materials & end products

JSW Steel Competition

Below are the top 3 JSW Steel competitors:

1. TATA Steel
3. ArcelorMittal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JSW Steel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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