Essar Steel Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Essar Steel Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Essar Steel Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Essar Steel Ltd to benchmark its business & performance as compared to the competitors and industry. As of 2020, Essar Steel Ltd is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Essar Steel Ltd competitors and includes Essar Steel Ltd target market, segmentation, positioning & Unique Selling Proposition (USP).

Essar Steel Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Essar Steel Ltd Brand Analysis
Parent Company

Essar Group

Category

Iron & steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Let’s begin

USP

A fully integrated flat carbon steel manufacturer-from iron ore to

ready-to-market products

Essar Steel Ltd STP
Essar Steel Ltd Segmentation

Hot rolled steel, chequered plates, Shot blasted plates, Cold rolled steel, TMT Bars, Galvanised corrugated sheets

Essar Steel Ltd Target Market

Sectors such as automotive, white goods, construction, engineering and shipbuilding

Essar Steel Ltd Positioning

Company having value added segments in the steel industry, a diversified distribution network & integrated nature of operations

Essar Steel Ltd SWOT Analysis
Essar Steel Ltd Strengths

Below are the Strengths in the SWOT Analysis of Essar Steel Ltd:

1. Global producer of steel with a footprint covering India, Canada, USA, Middle East and Asia

2. India’s largest exporter of flat steel products

3. Natural gas & power consumption in processes have reduced over the years

4. In spite of the slowdown in the steel markets it has retained adequate liquidity within the Company to meet its operational requirements and has withstood the downturn

5. Strong brand backing of parent company

6. Good advertising and market visibility through TVCs and print ads

Essar Steel Ltd Weaknesses

Here are the weaknesses in the Essar Steel Ltd SWOT Analysis:

1. Dependence on RBI monetary policy easing & tightening for controlling inflation affects operations

2. High dependence on raw materials & forex markets is a concern

Essar Steel Ltd Opportunities

Following are the Opportunities in Essar Steel Ltd SWOT Analysis:

1. Improvement in physical property and chemistry to produce quality products

2. Provide more finances for expansion, strengthening of marketing network through Service Centres, Hypermarts etc. and strategic investments

3. Use mathematical Model to predict the temperature evolution during cooling of Hot steel products to improve product quality

Essar Steel Ltd Threats

The threats in the SWOT Analysis of Essar Steel Ltd are as mentioned:

1. Financial crisis in Europe will continue to affect demand world wide

2. Rules & Regulations of government of each country in which Essar steel has presence

Essar Steel Ltd Competition
Competitors

Below are the top 3 Essar Steel Ltd competitors:

1. TATA Steel
2. JSW Steel
3. ArcelorMittal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Essar Steel Ltd. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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