Published in Industrial Products and Chemicals category by MBA Skool Team
Essar Steel Ltd is one of the leading brands in the industrial products and chemicals sector. Essar Steel Ltd SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Essar Steel Ltd:
Global producer of steel with a footprint covering India, Canada, USA, Middle East and Asia
India’s largest exporter of flat steel products
Natural gas & power consumption in processes have reduced over the years
In spite of the slowdown in the steel markets it has retained adequate liquidity within the Company to meet its operational requirements and has withstood the downturn
Strong brand backing of parent company
Good advertising and market visibility through TVCs and print ads
Above are the strengths in the SWOT Analysis of Essar Steel Ltd. The strengths of Essar Steel Ltd looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Essar Steel Ltd Weaknesses
Dependence on RBI monetary policy easing & tightening for controlling inflation affects operations
High dependence on raw materials & forex markets is a concern
These were the weaknesses in the Essar Steel Ltd SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Essar Steel Ltd Opportunities
Improvement in physical property and chemistry to produce quality products
Provide more ﬁnances for expansion, strengthening of marketing network through Service Centres, Hypermarts etc. and strategic investments
Use mathematical Model to predict the temperature evolution during cooling of Hot steel products to improve product quality
Above we covered the opportunities in Essar Steel Ltd SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Essar Steel Ltd Threats
Financial crisis in Europe will continue to affect demand world wide
Rules & Regulations of government of each country in which Essar steel has presence
The threats in the SWOT Analysis of Essar Steel Ltd are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Sectors such as automotive, white goods, construction, engineering and shipbuilding
Company having value added segments in the steel industry, a diversiﬁed distribution network & integrated nature of operations
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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