Corning Incorporated SWOT Analysis, USP & Competitors

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SWOT Analysis of Corning Incorporated with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Corning Incorporated

Parent Company

Corning Incorporated


Materials and glass


Industrial Products

Tagline/ Slogan

Discovering beyond imagination


Corning creates and makes keystone components that enable high-technology systems



Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology

Target Group

Consumer electronics, mobile emissions control, telecommunications and life sciences


Corning Incorporated is the world leader in specialty glass and ceramics

SWOT Analysis


1. Strong industry recognition in the fields of Display Technologies,

Telecommunications, Environmental Technologies, Specialty Materials, Life Sciences

2. Leading producer of display glass

3. Balance revenue streams

4. Flexible and responsive organization

5. Global presence and Strong R&D department

6. Strong growth in revenue and profits

7. Diversified portfolio and Innovator of small-factor-form “Gorilla” glass


1.Intense competition means market share growth is slow

2. Depending on few customers

3. Brand awareness is lesser than global leaders


1.New emerging markets

2. Expanding global LCD market

3. Positive outlook for global integrated telecommunication market

4. Increasing demand of digital technology


1.Fast market changing

2. Slowdown in European and US markets

3. Telecommunications environment volatility

4. Highly competitive telecommunications markets

5. Limited protection ofintellectual property rights



1.Asahi Glass Co., Ltd
2.Sumitomo Electric Industries, Ltd
3.The Furukawa Electric Co., Ltd

The table above concludes the Corning Incorporated SWOT analysis along with its marketing and brand parameters.


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