Corning Incorporated SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Corning Incorporated analyses the brand by its strengths, weaknesses, opportunities & threats. In Corning Incorporated SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Corning Incorporated to benchmark its business & performance as compared to the competitors. Corning Incorporated is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Corning Incorporated SWOT (Strengths, Weaknesses, Opportunities, Threats), top Corning Incorporated competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Corning Incorporated SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Corning Incorporated Brand Analysis
Parent Company

Corning Incorporated


Materials and glass


Industrial Products and Chemicals

Tagline/ Slogan

Discovering beyond imagination


Corning creates and makes keystone components that enable high-technology systems

Corning Incorporated STP

Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology

Target Group

Consumer electronics, mobile emissions control, telecommunications and life sciences


Corning Incorporated is the world leader in specialty glass and ceramics

SWOT Analysis of Corning Incorporated
Corning Incorporated Strengths

Below are the Strengths in the SWOT Analysis of Corning Incorporated:

1. Strong industry recognition in the fields of Display Technologies,

Telecommunications, Environmental Technologies, Specialty Materials, Life Sciences

2. Leading producer of display glass

3. Balance revenue streams

4. Flexible and responsive organization

5. Global presence and Strong R&D department

6. Strong growth in revenue and profits

7. Diversified portfolio and Innovator of small-factor-form “Gorilla” glass

Corning Incorporated Weaknesses

Here are the weaknesses in the Corning Incorporated SWOT Analysis:

1.Intense competition means market share growth is slow

2. Depending on few customers

3. Brand awareness is lesser than global leaders

Corning Incorporated Opportunities

Following are the Opportunities in Corning Incorporated SWOT Analysis:

1.New emerging markets

2. Expanding global LCD market

3. Positive outlook for global integrated telecommunication market

4. Increasing demand of digital technology

Corning Incorporated Threats

The threats in the SWOT Analysis of Corning Incorporated are as mentioned:

1.Fast market changing

2. Slowdown in European and US markets

3. Telecommunications environment volatility

4. Highly competitive telecommunications markets

5. Limited protection ofintellectual property rights

Corning Incorporated Competition
Corning Incorporated Competitors

Below are the top 3 competitors of Corning Incorporated:

1.Asahi Glass Co., Ltd
2.Sumitomo Electric Industries, Ltd
3.The Furukawa Electric Co., Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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