Corning Incorporated SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 6905

SWOT analysis of Corning Incorporated analyses the brand/company with its strengths, weaknesses, opportunities & threats. Corning Incorporated is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Corning Incorporated competitors and elaborates Corning Incorporated segmentation, targeting, positioning & USP.

Corning Incorporated

Parent Company

Corning Incorporated


Materials and glass


Industrial Products and Chemicals

Tagline/ Slogan

Discovering beyond imagination


Corning creates and makes keystone components that enable high-technology systems

Corning Incorporated STP


Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology

Target Group

Consumer electronics, mobile emissions control, telecommunications and life sciences


Corning Incorporated is the world leader in specialty glass and ceramics

Corning Incorporated SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Corning Incorporated. Strengths are:

1. Strong industry recognition in the fields of Display Technologies,

Telecommunications, Environmental Technologies, Specialty Materials, Life Sciences

2. Leading producer of display glass

3. Balance revenue streams

4. Flexible and responsive organization

5. Global presence and Strong R&D department

6. Strong growth in revenue and profits

7. Diversified portfolio and Innovator of small-factor-form “Gorilla” glass


Here are the weaknesses in the Corning Incorporated SWOT Analysis:

1.Intense competition means market share growth is slow

2. Depending on few customers

3. Brand awareness is lesser than global leaders


Following are the Opportunities in Corning Incorporated SWOT Analysis:

1.New emerging markets

2. Expanding global LCD market

3. Positive outlook for global integrated telecommunication market

4. Increasing demand of digital technology


The threats in the SWOT Analysis of Corning Incorporated are as mentioned:

1.Fast market changing

2. Slowdown in European and US markets

3. Telecommunications environment volatility

4. Highly competitive telecommunications markets

5. Limited protection ofintellectual property rights

Corning Incorporated Competition


Below are the top 3 Corning Incorporated competitors:

1.Asahi Glass Co., Ltd
2.Sumitomo Electric Industries, Ltd
3.The Furukawa Electric Co., Ltd

The brandguide table above concludes the Corning Incorporated SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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