Corning Incorporated SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Corning Incorporated SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Corning Incorporated, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Corning Incorporated is one of the leading brands in the industrial products and chemicals sector. The article below lists the Corning Incorporated SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Corning Incorporated

For Corning Incorporated, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Corning Incorporated Strengths

The strengths of Corning Incorporated looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Corning Incorporated :

1. Strong industry recognition in the fields of Display Technologies,

Telecommunications, Environmental Technologies, Specialty Materials, Life Sciences

2. Leading producer of display glass

3. Balance revenue streams

4. Flexible and responsive organization

5. Global presence and Strong R&D department

6. Strong growth in revenue and profits

7. Diversified portfolio and Innovator of small-factor-form “Gorilla” glass

Corning Incorporated Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Corning Incorporated SWOT Analysis:

1.Intense competition means market share growth is slow

2. Depending on few customers

3. Brand awareness is lesser than global leaders

Corning Incorporated Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Corning Incorporated SWOT Analysis:

1.New emerging markets

2. Expanding global LCD market

3. Positive outlook for global integrated telecommunication market

4. Increasing demand of digital technology

Corning Incorporated Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Corning Incorporated are as mentioned:

1.Fast market changing

2. Slowdown in European and US markets

3. Telecommunications environment volatility

4. Highly competitive telecommunications markets

5. Limited protection ofintellectual property rights

Hence this concludes the Corning Incorporated SWOT analysis.

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About Corning Incorporated

Corning Incorporated Overview
Parent Company

Corning Incorporated


Materials and glass


Industrial Products and Chemicals

Tagline/ Slogan

Discovering beyond imagination


Corning creates and makes keystone components that enable high-technology systems

Corning Incorporated STP

Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology

Target Market

Consumer electronics, mobile emissions control, telecommunications and life sciences


Corning Incorporated is the world leader in specialty glass and ceramics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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