Dow Chemical SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 8481

SWOT Analysis of Dow Chemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dow Chemical

Parent Company

The Dow Chemical Company


Diversified Chemical


Industrial Products and Chemicals

Tagline/ Slogan

Better living through chemistry


Innovative solutionism

Dow Chemical STP


Health and nutrition and consumer segments

Target Group

Agricultural needs, energy sector needs, personal care, home needs and personal electronics


Building Value Through Cost Rigor and Discipline

Dow Chemical SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dow Chemical. Strengths are:

1. Dow has diversified portfolio of specialty chemical, advanced materials, agro sciences and plastics businesses

2. A broad range of technology-based products and solutions to customers in approximately 160 countries

3. Vertically integrated manufacturing operations across the globe

4. Strategic joint ventures helping Dow in enhancing its product portfolio

5. Its wide product portfolio includes Chemicals, plastics, performance chemicals, catalysts, coatings, crop technology, crude oil and natural gas

6. Over 40,000 people worldwide form its workforce

7. Major collaborations like Lab Safety Academy, Nature Conservacy etc add to CSR activities


Here are the weaknesses of Dow Chemical :

1. Increased risk due to over reliance on suppliers

2. Legal issues and lawsuits resulted in tarnishing brand image and had financial implications

3. Credibility tarnished due to espionage allegations


Following are the Opportunities of Dow Chemical :

1. Expansion of polyolefin encapsulate films capacity

2. Can leverage on their Global Leadership in Innovation Performance

3. Increased demand of renewable energy generation and conservation, and increasing agricultural productivity

4. Divesting non-core assets likely to help the company accelerate its value creation


The threats of Dow Chemical are as mentioned :

1. Revenue decline along with high sensitivity to weakening economic conditions

2. Environment compliance costs could affect margins

3. Intense competition may have a negative impact on the company's results of operations

Dow Chemical Competition


Below are the 3 main Dow Chemical competitors :

1. Bayer AG

2. ExxonMobil Corporation

3. Chevron Corporation

The brandguide table above concludes the Dow Chemical SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Dow Chemical. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: