Dow Chemical SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 6192

SWOT Analysis of Dow Chemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dow Chemical

Parent Company

The Dow Chemical Company


Diversified Chemical


Industrial products

Tagline/ Slogan

Better living through chemistry


Innovative solutionism



Health and nutrition and consumer segments

Target Group

Agricultural needs, energy sector needs, personal care, home needs and personal electronics


Building Value Through Cost Rigor and Discipline

SWOT Analysis


1. Dow has diversified portfolio of specialty chemical, advanced materials, agro sciences and plastics businesses

2. A broad range of technology-based products and solutions to customers in approximately 160 countries

3. Vertically integrated manufacturing operations across the globe

4. Strategic joint ventures helping Dow in enhancing its product portfolio

5. Its wide product portfolio includes Chemicals, plastics, performance chemicals, catalysts, coatings, crop technology, crude oil and natural gas

6. Over 40,000 people worldwide form its workforce

7. Major collaborations like Lab Safety Academy, Nature Conservacy etc add to CSR activities


1. Increased risk due to over reliance on suppliers

2. Legal issues and lawsuits resulted in tarnishing brand image and had financial implications

3. Credibility tarnished due to espionage allegations


1. Expansion of polyolefin encapsulate films capacity

2. Can leverage on their Global Leadership in Innovation Performance

3. Increased demand of renewable energy generation and conservation, and increasing agricultural productivity

4. Divesting non-core assets likely to help the company accelerate its value creation


1. Revenue decline along with high sensitivity to weakening economic conditions

2. Environment compliance costs could affect margins

3. Intense competition may have a negative impact on the company's results of operations



1. Bayer AG

2. ExxonMobil Corporation

3. Chevron Corporation

The table above concludes the Dow Chemical SWOT analysis along with its marketing and brand parameters.


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