Dow Chemical SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dow Chemical analyses the brand by its strengths, weaknesses, opportunities & threats. In Dow Chemical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dow Chemical to benchmark its business & performance as compared to the competitors. Dow Chemical is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Dow Chemical SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dow Chemical competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dow Chemical SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dow Chemical Brand Analysis
Parent Company

The Dow Chemical Company


Diversified Chemical


Industrial Products and Chemicals

Tagline/ Slogan

Better living through chemistry


Innovative solutionism

Dow Chemical STP

Health and nutrition and consumer segments

Target Group

Agricultural needs, energy sector needs, personal care, home needs and personal electronics


Building Value Through Cost Rigor and Discipline

SWOT Analysis of Dow Chemical
Dow Chemical Strengths

Below are the Strengths in the SWOT Analysis of Dow Chemical:

1. Dow has diversified portfolio of specialty chemical, advanced materials, agro sciences and plastics businesses

2. A broad range of technology-based products and solutions to customers in approximately 160 countries

3. Vertically integrated manufacturing operations across the globe

4. Strategic joint ventures helping Dow in enhancing its product portfolio

5. Its wide product portfolio includes Chemicals, plastics, performance chemicals, catalysts, coatings, crop technology, crude oil and natural gas

6. Over 40,000 people worldwide form its workforce

7. Major collaborations like Lab Safety Academy, Nature Conservacy etc add to CSR activities

Dow Chemical Weaknesses

Here are the weaknesses in the Dow Chemical SWOT Analysis:

1. Increased risk due to over reliance on suppliers

2. Legal issues and lawsuits resulted in tarnishing brand image and had financial implications

3. Credibility tarnished due to espionage allegations

Dow Chemical Opportunities

Following are the Opportunities in Dow Chemical SWOT Analysis:

1. Expansion of polyolefin encapsulate films capacity

2. Can leverage on their Global Leadership in Innovation Performance

3. Increased demand of renewable energy generation and conservation, and increasing agricultural productivity

4. Divesting non-core assets likely to help the company accelerate its value creation

Dow Chemical Threats

The threats in the SWOT Analysis of Dow Chemical are as mentioned:

1. Revenue decline along with high sensitivity to weakening economic conditions

2. Environment compliance costs could affect margins

3. Intense competition may have a negative impact on the company's results of operations

Dow Chemical Competition
Dow Chemical Competitors

Below are the top 3 competitors of Dow Chemical:

1. Bayer AG

2. ExxonMobil Corporation

3. Chevron Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dow Chemical. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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