Dow Chemical SWOT Analysis

Published in Industrial Products and Chemicals category by MBA Skool Team

Here is a detailed SWOT analysis of Dow Chemical covering strengths, weaknesses, opportunities and threats.

Dow Chemical Strengths

  1. Dow has diversified portfolio of specialty chemical, advanced materials, agro sciences and plastics businesses
  2. A broad range of technology-based products and solutions to customers in approximately 160 countries
  3. Vertically integrated manufacturing operations across the globe
  4. Strategic joint ventures helping Dow in enhancing its product portfolio
  5. Its wide product portfolio includes Chemicals, plastics, performance chemicals, catalysts, coatings, crop technology, crude oil and natural gas
  6. Over 40,000 people worldwide form its workforce
  7. Major collaborations like Lab Safety Academy, Nature Conservacy etc add to CSR activities

Above are the strengths in the SWOT Analysis of Dow Chemical. The strengths of Dow Chemical looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dow Chemical Weaknesses

  1. Increased risk due to over reliance on suppliers
  2. Legal issues and lawsuits resulted in tarnishing brand image and had financial implications
  3. Credibility tarnished due to espionage allegations

These were the weaknesses in the Dow Chemical SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dow Chemical Opportunities

  1. Expansion of polyolefin encapsulate films capacity
  2. Can leverage on their Global Leadership in Innovation Performance
  3. Increased demand of renewable energy generation and conservation, and increasing agricultural productivity
  4. Divesting non-core assets likely to help the company accelerate its value creation

Above we covered the opportunities in Dow Chemical SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dow Chemical Threats

  1. Revenue decline along with high sensitivity to weakening economic conditions
  2. Environment compliance costs could affect margins
  3. Intense competition may have a negative impact on the company's results of operations

The threats in the SWOT Analysis of Dow Chemical are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dow Chemical SWOT analysis.

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About Dow Chemical

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dow Chemical Overview
Parent Company

The Dow Chemical Company

Category

Diversified Chemical

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Better living through chemistry

USP

Innovative solutionism

Dow Chemical STP
Segmentation

Health and nutrition and consumer segments

Target Market

Agricultural needs, energy sector needs, personal care, home needs and personal electronics

Positioning

Building Value Through Cost Rigor and Discipline


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Dow Chemical. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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