Dow Chemical SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Dow Chemical SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dow Chemical, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Dow Chemical is one of the leading brands in the industrial products and chemicals sector. The article below lists the Dow Chemical SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Dow Chemical

For Dow Chemical, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dow Chemical Strengths

The strengths of Dow Chemical looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Dow Chemical :

1. Dow has diversified portfolio of specialty chemical, advanced materials, agro sciences and plastics businesses

2. A broad range of technology-based products and solutions to customers in approximately 160 countries

3. Vertically integrated manufacturing operations across the globe

4. Strategic joint ventures helping Dow in enhancing its product portfolio

5. Its wide product portfolio includes Chemicals, plastics, performance chemicals, catalysts, coatings, crop technology, crude oil and natural gas

6. Over 40,000 people worldwide form its workforce

7. Major collaborations like Lab Safety Academy, Nature Conservacy etc add to CSR activities

Dow Chemical Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dow Chemical SWOT Analysis:

1. Increased risk due to over reliance on suppliers

2. Legal issues and lawsuits resulted in tarnishing brand image and had financial implications

3. Credibility tarnished due to espionage allegations

Dow Chemical Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dow Chemical SWOT Analysis:

1. Expansion of polyolefin encapsulate films capacity

2. Can leverage on their Global Leadership in Innovation Performance

3. Increased demand of renewable energy generation and conservation, and increasing agricultural productivity

4. Divesting non-core assets likely to help the company accelerate its value creation

Dow Chemical Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dow Chemical are as mentioned:

1. Revenue decline along with high sensitivity to weakening economic conditions

2. Environment compliance costs could affect margins

3. Intense competition may have a negative impact on the company's results of operations

Dow Chemical Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Dow Chemical:

1. Bayer AG

2. ExxonMobil Corporation

3. Chevron Corporation

Hence this concludes the Dow Chemical SWOT analysis.

Continue reading more about the brand/company.

About Dow Chemical

Dow Chemical Overview
Parent Company

The Dow Chemical Company


Diversified Chemical


Industrial Products and Chemicals

Tagline/ Slogan

Better living through chemistry


Innovative solutionism

Dow Chemical STP

Health and nutrition and consumer segments

Target Market

Agricultural needs, energy sector needs, personal care, home needs and personal electronics


Building Value Through Cost Rigor and Discipline

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Dow Chemical. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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