Royal DSM SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Royal DSM analyses the brand by its strengths, weaknesses, opportunities & threats. In Royal DSM SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal DSM to benchmark its business & performance as compared to the competitors. Royal DSM is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Royal DSM SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal DSM competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal DSM SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Royal DSM Brand Analysis
Parent Company

Koninklijke DSM

Category

Diversified chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Bright Science, Brighter Living

USP

Custom contract manufacturing and development services

Royal DSM STP
Segment

Nutrition, performance materials, polymer intermediates, pharma, and innovation center

Target Group

Human and animal nutrition and health, personal care, pharmaceuticals and automotive

Positioning

Value adding product manufacturers

SWOT Analysis of Royal DSM
Royal DSM Strengths

Below are the Strengths in the SWOT Analysis of Royal DSM:

1. High customer orientation by providing provides custom chemical manufacturing services for complex registered intermediates and active pharmaceutical ingredients
2. Well-established global presence through presence in Europe, Asia, the Americas and other part of world
3. Wide product portfolio of specialty chemicals catering to nutrition, materials and health sectors
4. Strengthened the business through various inorganic ventures

5. Nearly 23000 people employed with the company

6. Portfolio includes paints, pharma, medical supplies etc

Royal DSM Weaknesses

Here are the weaknesses in the Royal DSM SWOT Analysis:

1. Extensive dependency on the developed market exposes the business to dependency risks
2. Huge market share from specific geographies also weakens the stability of the business at times of catastrophes
3. Reputation tampered by the price fixing claim against the company

Royal DSM Opportunities

Following are the Opportunities in Royal DSM SWOT Analysis:

1. Acquisitions can help in strengthening the brand in nutrition segment
2. Competency in photovoltaic cells manufacturing can be leveraged to meet surging demand
3. Expanding into Russia will provide greater growth opportunity

Royal DSM Threats

The threats in the SWOT Analysis of Royal DSM are as mentioned:

1. Stiff competition reduces the profit margin of the products
2. Decrease trend in revenue of the organization owing to the turbulent economic condition
3. REACH regulation could put pressure on the company's profitability

Royal DSM Competition
Royal DSM Competitors

Below are the top 5 competitors of Royal DSM:

1. Dr. Reddy's Laboratories Limited

2. Durect Corporation

3. Glanbia plc

4. GlaxoSmithKline Plc

5. Greatbatch, Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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