Royal DSM SWOT Analysis, Competitors & USP
SWOT analysis of Royal DSM analyses the brand by its strengths, weaknesses, opportunities & threats. In Royal DSM SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal DSM to benchmark its business & performance as compared to the competitors. Royal DSM is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Royal DSM SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal DSM competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Royal DSM Brand Analysis | |
|---|---|
| Parent Company |
Koninklijke DSM |
| Category |
Diversified chemicals |
| Sector | |
| Tagline/ Slogan |
Bright Science, Brighter Living |
| USP |
Custom contract manufacturing and development services |
| Royal DSM STP | |
| Segment |
Nutrition, performance materials, polymer intermediates, pharma, and innovation center |
| Target Group |
Human and animal nutrition and health, personal care, pharmaceuticals and automotive |
| Positioning |
Value adding product manufacturers |
| SWOT Analysis of Royal DSM | |
| Royal DSM Strengths |
Below are the Strengths in the SWOT Analysis of Royal DSM: 1. High customer orientation by providing provides custom chemical manufacturing services for complex registered intermediates and active pharmaceutical ingredients 5. Nearly 23000 people employed with the company 6. Portfolio includes paints, pharma, medical supplies etc |
| Royal DSM Weaknesses |
Here are the weaknesses in the Royal DSM SWOT Analysis: 1. Extensive dependency on the developed market exposes the business to dependency risks |
| Royal DSM Opportunities |
Following are the Opportunities in Royal DSM SWOT Analysis: 1. Acquisitions can help in strengthening the brand in nutrition segment |
| Royal DSM Threats |
The threats in the SWOT Analysis of Royal DSM are as mentioned: 1. Stiff competition reduces the profit margin of the products |
| Royal DSM Competition | |
| Royal DSM Competitors |
Below are the top 5 competitors of Royal DSM: 1. Dr. Reddy's Laboratories Limited 2. Durect Corporation 3. Glanbia plc 4. GlaxoSmithKline Plc 5. Greatbatch, Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal DSM. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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