Royal DSM SWOT Analysis
Royal DSM is one of the leading brands in the industrial products and chemicals sector. Royal DSM SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Royal DSM:
Quick Glance:
Royal DSM Strengths
- High customer orientation by providing provides custom chemical manufacturing services for complex registered intermediates and active pharmaceutical ingredients
- Well-established global presence through presence in Europe, Asia, the Americas and other part of world
- Wide product portfolio of specialty chemicals catering to nutrition, materials and health sectors
- Strengthened the business through various inorganic ventures
- Nearly 23000 people employed with the company
- Portfolio includes paints, pharma, medical supplies etc
Above are the strengths in the SWOT Analysis of Royal DSM. The strengths of Royal DSM looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Royal DSM Weaknesses
- Extensive dependency on the developed market exposes the business to dependency risks
- Huge market share from specific geographies also weakens the stability of the business at times of catastrophes
- Reputation tampered by the price fixing claim against the company
These were the weaknesses in the Royal DSM SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Royal DSM Opportunities
- Acquisitions can help in strengthening the brand in nutrition segment
- Competency in photovoltaic cells manufacturing can be leveraged to meet surging demand
- Expanding into Russia will provide greater growth opportunity
Above we covered the opportunities in Royal DSM SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Royal DSM Threats
- Stiff competition reduces the profit margin of the products
- Decrease trend in revenue of the organization owing to the turbulent economic condition
- REACH regulation could put pressure on the company's profitability
The threats in the SWOT Analysis of Royal DSM are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Royal DSM SWOT analysis.
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About Royal DSM
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Royal DSM Overview | |
|---|---|
| Parent Company |
Koninklijke DSM |
| Category |
Diversified chemicals |
| Sector | |
| Tagline/ Slogan |
Bright Science, Brighter Living |
| USP |
Custom contract manufacturing and development services |
| Royal DSM STP | |
| Segmentation |
Nutrition, performance materials, polymer intermediates, pharma, and innovation center |
| Target Market |
Human and animal nutrition and health, personal care, pharmaceuticals and automotive |
| Positioning |
Value adding product manufacturers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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