Solvay SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4124

SWOT Analysis of Solvay with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Solvay group


Diversified chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Asking more from Chemistry


Alue added high performing solutions

Solvay STP


Chemicals, plastics and pharmaceuticals

Target Group

Special chemicals, Vinyls and high performance engineering polymers, Energy, Electronics, Agrochemicals, Food & Feed, Healthcare & Performance Materials


A leading global chemical industrial group manufactures

Solvay SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Solvay :

1. Global footprints in in several countries in Europe, the America
2. The group's wide product portfolio catering to diverse markets protects it from demand fluctuations in specific product categories
3.  Strong workforce support of 29,000 employees catering to a huge customer base
4. Position in specialty chemical industry strengthened by the Acquisition of Rhodia

5. Global presence in over 55 countries


1. Company image dented by the anti allegations acquisition
2. Significant level of indebtedness could limit the group's financial flexibility
3. Joint civil lawsuits affect the companies reputation


1. Increasing capacity in France to cater to huge customer segment
2. Steeply growing Asian market offers great arena for growth
3. Epichlorohydrin market is expected to grow on an annual basis and would represent substantial of total world demand


1. Market share threatened by the intense competition in the industry
2. Volatile exchange rates may have negative impact on the group's financial results
3. Threat of chemical industry manufacturing process affects the company

Solvay Competition


Below are the 6 main Solvay competitors :

1. Akzo Nobel N.V.


3. Dow Chemical Company

4. FMC Corporation

5. Mitsubishi Chemical Holdings Corporation

6. Westlake Chemical Corporation

The brandguide table above concludes the Solvay SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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