Huntsman Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Huntsman Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Huntsman Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Huntsman Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. Huntsman Corporation is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Huntsman Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Huntsman Corporation SWOT Analysis:

SWOT Analysis of Huntsman Corporation

For Huntsman Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Huntsman Corporation Strengths

The strengths of Huntsman Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Huntsman Corporation :

1. Huntsman has strong global presence, it operates more than 75 manufacturing and R&D facilities in over 30 countries

2. Huntsman is well prepared for REACH and its objectives of ensuring adequate protection of human health and the environment

3. The company has consistently shown improving operational profit despite of the fluctuating economic condition

4. It employs around 12,000 people across various business locations

5. It has 5 divisions like advanced chemicals, pigments etc

Huntsman Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Huntsman Corporation SWOT Analysis:

1. The company had a massive drop in year-over-year net profit on a flattish top line

2. TiO2 industry suffers from high inventory, which has put tremendous pressure on pigment prices

3. Textile effects and advance materials segments have been performing badly

Huntsman Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Huntsman Corporation SWOT Analysis:

1. The New High-Performance Epoxy Products for Aerospace would help in extending the business towards aerospace requirements

2. Sustainable textiles with waterless dyeing from Huntsman is the new technology for the sustainable development of textile industry

3. Performance chemicals operates performance products manufacturing facilities in North America, Europe, Middle East, India, Asia and Australia which can be used to improve global market cap

Huntsman Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Huntsman Corporation are as mentioned:

1.  Over dependence on Polyurethane business can affect the company in fluctuating demand cycles

2. Higher dependence on JV can lead to risk at time of dissolving of JV

3. Chemical industry is threatened by low supply and higher demand of the raw materials

Huntsman Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Huntsman Corporation:

1. Air Products and Chemicals, Inc.

2. Akzo Nobel N.V.

3. Bayer AG

4. Tosoh Corporation

Hence this concludes the Huntsman Corporation SWOT analysis.

Continue reading more about the brand/company.

About Huntsman Corporation

Huntsman Corporation Overview
Parent Company

Huntsman Container Corporation


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan

Enriching lives through innovation


High performance brand

Huntsman Corporation STP

Polyurethanes, advanced materials, textile effects, performance products and pigments

Target Market

Chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging


High performance industrial solution provider


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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