Huntsman Corporation SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2614

SWOT Analysis of Huntsman Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Huntsman Corporation

Parent Company

Huntsman Container Corporation


Industrial Products


Diversified chemicals

Tagline/ Slogan

Enriching lives through innovation


High performance brand



Polyurethanes, advanced materials, textile effects, performance products and pigments

Target Group

Chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging


High performance industrial solution provider

SWOT Analysis


1. Huntsman has strong global presence, it operates more than 75 manufacturing and R&D facilities in over 30 countries

2. Huntsman is well prepared for REACH and its objectives of ensuring adequate protection of human health and the environment

3. The company has consistently shown improving operational profit despite of the fluctuating economic condition

4. It employs around 12,000 people across various business locations

5. It has 5 divisions like advanced chemicals, pigments etc


1. The company had a massive drop in year-over-year net profit on a flattish top line

2. TiO2 industry suffers from high inventory, which has put tremendous pressure on pigment prices

3. Textile effects and advance materials segments have been performing badly


1. The New High-Performance Epoxy Products for Aerospace would help in extending the business towards aerospace requirements

2. Sustainable textiles with waterless dyeing from Huntsman is the new technology for the sustainable development of textile industry

3. Performance chemicals operates performance products manufacturing facilities in North America, Europe, Middle East, India, Asia and Australia which can be used to improve global market cap


1.  Over dependence on Polyurethane business can affect the company in fluctuating demand cycles

2. Higher dependence on JV can lead to risk at time of dissolving of JV

3. Chemical industry is threatened by low supply and higher demand of the raw materials



1. Air Products and Chemicals, Inc.

2. Akzo Nobel N.V.

3. Bayer AG

4. Tosoh Corporation


The table above concludes the Huntsman Corporation SWOT analysis along with its marketing and brand parameters.


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