Huntsman Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Huntsman Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Huntsman Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Huntsman Corporation to benchmark its business & performance as compared to the competitors. Huntsman Corporation is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Huntsman Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Huntsman Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Huntsman Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Huntsman Corporation Brand Analysis
Parent Company

Huntsman Container Corporation

Category

Industrial Products

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Enriching lives through innovation

USP

High performance brand

Huntsman Corporation STP
Segment

Polyurethanes, advanced materials, textile effects, performance products and pigments

Target Group

Chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging

Positioning

High performance industrial solution provider

SWOT Analysis of Huntsman Corporation
Huntsman Corporation Strengths

Below are the Strengths in the SWOT Analysis of Huntsman Corporation:

1. Huntsman has strong global presence, it operates more than 75 manufacturing and R&D facilities in over 30 countries

2. Huntsman is well prepared for REACH and its objectives of ensuring adequate protection of human health and the environment

3. The company has consistently shown improving operational profit despite of the fluctuating economic condition

4. It employs around 12,000 people across various business locations

5. It has 5 divisions like advanced chemicals, pigments etc

Huntsman Corporation Weaknesses

Here are the weaknesses in the Huntsman Corporation SWOT Analysis:

1. The company had a massive drop in year-over-year net profit on a flattish top line

2. TiO2 industry suffers from high inventory, which has put tremendous pressure on pigment prices

3. Textile effects and advance materials segments have been performing badly

Huntsman Corporation Opportunities

Following are the Opportunities in Huntsman Corporation SWOT Analysis:

1. The New High-Performance Epoxy Products for Aerospace would help in extending the business towards aerospace requirements

2. Sustainable textiles with waterless dyeing from Huntsman is the new technology for the sustainable development of textile industry

3. Performance chemicals operates performance products manufacturing facilities in North America, Europe, Middle East, India, Asia and Australia which can be used to improve global market cap

Huntsman Corporation Threats

The threats in the SWOT Analysis of Huntsman Corporation are as mentioned:

1.  Over dependence on Polyurethane business can affect the company in fluctuating demand cycles

2. Higher dependence on JV can lead to risk at time of dissolving of JV

3. Chemical industry is threatened by low supply and higher demand of the raw materials

Huntsman Corporation Competition
Huntsman Corporation Competitors

Below are the top 4 competitors of Huntsman Corporation:

1. Air Products and Chemicals, Inc.

2. Akzo Nobel N.V.

3. Bayer AG

4. Tosoh Corporation

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Huntsman Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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