Capita SWOT Analysis, Competitors & USP
SWOT analysis of Capita analyses the brand by its strengths, weaknesses, opportunities & threats. In Capita SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Capita to benchmark its business & performance as compared to the competitors. Capita is one of the leading brands in the IT & Technology sector.
The table below lists the Capita SWOT (Strengths, Weaknesses, Opportunities, Threats), top Capita competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Capita Brand Analysis | |
|---|---|
| Parent Company |
Capita Plc |
| Category |
BPO |
| Sector | |
| Tagline/ Slogan |
Listen, Create, Deliver |
| USP |
Largest BPO Company in the UK |
| Capita STP | |
| Segment |
Government (Local and central) & Private enterprises |
| Target Group |
UK based businesses particularly in SME sector |
| Positioning |
Low cost solution provider across various verticals |
| SWOT Analysis of Capita | |
| Capita Strengths |
Below are the Strengths in the SWOT Analysis of Capita: 1. Approx 70,000-strong work force across Europe, Asia and Africa 5. The brand is London Stock Exchange & FTSE 100 Index. |
| Capita Weaknesses |
Here are the weaknesses in the Capita SWOT Analysis: 1.Fined FBP 300,000 by Financial Services Authority for poor anti-fraud controls |
| Capita Opportunities |
Following are the Opportunities in Capita SWOT Analysis: 1.Expand into other emerging markets like Poland, India, China etc. |
| Capita Threats |
The threats in the SWOT Analysis of Capita are as mentioned: 1.Embroiled in scandals leading to negative publicity for the brand |
| Capita Competition | |
| Capita Competitors |
Below are the top 2 competitors of Capita: 1.Xerox Corporation |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Capita. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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