Capita SWOT Analysis, Competitors & USP

Capita Plc

BPO

IT & Technology

Listen, Create, Deliver

Largest BPO Company in the UK

Government (Local and central) & Private enterprises

UK based businesses particularly in SME sector

Low cost solution provider across various verticals

Below are the Strengths in the SWOT Analysis of Capita:

1. Approx 70,000-strong work force across Europe, Asia and Africa
2. Equal turnover from public and private sector enterprises  
3. Strong presence in SME sector
4. Capita’s “property and Infrastructure’ division is the one of the largest multidisciplinary division in the UK

5. The brand is London Stock Exchange & FTSE 100 Index.

Here are the weaknesses in the Capita SWOT Analysis:

1.Fined FBP 300,000 by Financial Services Authority for poor anti-fraud controls
2.No major presence outside UK and Ireland

Following are the Opportunities in Capita SWOT Analysis:

1.Expand into other emerging markets like Poland, India, China etc.
2.Huge potential in SME sector

The threats in the SWOT Analysis of Capita are as mentioned:

1.Embroiled in scandals leading to negative publicity for the brand
2.Negative feeling among the workers due to the discrepancy in the division of wealth between employees and higher leadership
3.Mature and low cost BPO industry in India, Philippines and other markets

Below are the top 2 competitors of Capita:

1.Xerox Corporation
2.XChanging Plc