Published in IT & Technology category by MBA Skool Team
Capita is one of the leading brands in the IT & Technology sector. Capita SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Capita:
Approx 70,000-strong work force across Europe, Asia and Africa
Equal turnover from public and private sector enterprises
Strong presence in SME sector
Capita’s “property and Infrastructure’ division is the one of the largest multidisciplinary division in the UK
The brand is London Stock Exchange & FTSE 100 Index.
Above are the strengths in the SWOT Analysis of Capita. The strengths of Capita looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fined FBP 300,000 by Financial Services Authority for poor anti-fraud controls
No major presence outside UK and Ireland
These were the weaknesses in the Capita SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expand into other emerging markets like Poland, India, China etc.
Huge potential in SME sector
Above we covered the opportunities in Capita SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Embroiled in scandals leading to negative publicity for the brand
Negative feeling among the workers due to the discrepancy in the division of wealth between employees and higher leadership
Mature and low cost BPO industry in India, Philippines and other markets
The threats in the SWOT Analysis of Capita are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Capita SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Government (Local and central) & Private enterprises
UK based businesses particularly in SME sector
Low cost solution provider across various verticals
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