Capita SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Capita SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Capita, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Capita is one of the leading brands in the IT & Technology sector. The article below lists the Capita SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Capita

For Capita, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Capita Strengths

The strengths of Capita looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Capita :

1. Approx 70,000-strong work force across Europe, Asia and Africa
2. Equal turnover from public and private sector enterprises  
3. Strong presence in SME sector
4. Capita’s “property and Infrastructure’ division is the one of the largest multidisciplinary division in the UK

5. The brand is London Stock Exchange & FTSE 100 Index.

Capita Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Capita SWOT Analysis:

1.Fined FBP 300,000 by Financial Services Authority for poor anti-fraud controls
2.No major presence outside UK and Ireland

Capita Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Capita SWOT Analysis:

1.Expand into other emerging markets like Poland, India, China etc.
2.Huge potential in SME sector

Capita Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Capita are as mentioned:

1.Embroiled in scandals leading to negative publicity for the brand
2.Negative feeling among the workers due to the discrepancy in the division of wealth between employees and higher leadership
3.Mature and low cost BPO industry in India, Philippines and other markets

Capita Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Capita:

1.Xerox Corporation
2.XChanging Plc

Hence this concludes the Capita SWOT analysis.

Continue reading more about the brand/company.

About Capita

Capita Overview
Parent Company

Capita Plc




IT & Technology

Tagline/ Slogan

Listen, Create, Deliver


Largest BPO Company in the UK

Capita STP

Government (Local and central) & Private enterprises

Target Market

UK based businesses particularly in SME sector


Low cost solution provider across various verticals

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Capita. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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