Capita SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Capita analyses the brand by its strengths, weaknesses, opportunities & threats. In Capita SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Capita to benchmark its business & performance as compared to the competitors. Capita is one of the leading brands in the IT & Technology sector.

The table below lists the Capita SWOT (Strengths, Weaknesses, Opportunities, Threats), top Capita competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Capita SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Capita Brand Analysis
Parent Company

Capita Plc

Category

BPO

Sector

IT & Technology

Tagline/ Slogan

Listen, Create, Deliver

USP

Largest BPO Company in the UK

Capita STP
Segment

Government (Local and central) & Private enterprises

Target Group

UK based businesses particularly in SME sector

Positioning

Low cost solution provider across various verticals

SWOT Analysis of Capita
Capita Strengths

Below are the Strengths in the SWOT Analysis of Capita:

1. Approx 70,000-strong work force across Europe, Asia and Africa
2. Equal turnover from public and private sector enterprises  
3. Strong presence in SME sector
4. Capita’s “property and Infrastructure’ division is the one of the largest multidisciplinary division in the UK

5. The brand is London Stock Exchange & FTSE 100 Index.

Capita Weaknesses

Here are the weaknesses in the Capita SWOT Analysis:

1.Fined FBP 300,000 by Financial Services Authority for poor anti-fraud controls
2.No major presence outside UK and Ireland

Capita Opportunities

Following are the Opportunities in Capita SWOT Analysis:

1.Expand into other emerging markets like Poland, India, China etc.
2.Huge potential in SME sector

Capita Threats

The threats in the SWOT Analysis of Capita are as mentioned:

1.Embroiled in scandals leading to negative publicity for the brand
2.Negative feeling among the workers due to the discrepancy in the division of wealth between employees and higher leadership
3.Mature and low cost BPO industry in India, Philippines and other markets

Capita Competition
Capita Competitors

Below are the top 2 competitors of Capita:

1.Xerox Corporation
2.XChanging Plc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Capita. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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