Capita SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2736

SWOT Analysis of Capita with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Capita Plc




IT & Technology

Tagline/ Slogan

Listen, Create, Deliver


Largest BPO Company in the UK

Capita STP


Government (Local and central) & Private enterprises

Target Group

UK based businesses particularly in SME sector


Low cost solution provider across various verticals

Capita SWOT Analysis


1. Approx 70,000-strong work force across Europe, Asia and Africa
2. Equal turnover from public and private sector enterprises  
3. Strong presence in SME sector
4. Capita’s “property and Infrastructure’ division is the one of the largest multidisciplinary division in the UK

5. The brand is London Stock Exchange & FTSE 100 Index.


1.Fined FBP 300,000 by Financial Services Authority for poor anti-fraud controls
2.No major presence outside UK and Ireland


1.Expand into other emerging markets like Poland, India, China etc.
2.Huge potential in SME sector


1.Embroiled in scandals leading to negative publicity for the brand
2.Negative feeling among the workers due to the discrepancy in the division of wealth between employees and higher leadership
3.Mature and low cost BPO industry in India, Philippines and other markets

Capita Competition


1.Xerox Corporation
2.XChanging Plc

The brandguide table above concludes the Capita SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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