Activision Blizzard SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 8228

SWOT analysis of Activision Blizzard analyses the brand/company with its strengths, weaknesses, opportunities & threats. Activision Blizzard is one of the leading brands in the IT & Technology sector. The table below also lists the top Activision Blizzard competitors and elaborates Activision Blizzard segmentation, targeting, positioning & USP.

Activision Blizzard SWOT, Competitors, Marketing STP & Brand analysis Table
Activision Blizzard Brand Analysis
Parent Company

Activision Blizzard Inc.


Gaming and Interactive entertainment


IT & Technology

Tagline/ Slogan

We make Great Games


Strong subsidiaries like Activision, Blizzard Entertainment, Sierra Entertainment

Activision Blizzard STP

Video games

Target Group

Kids and young adults


High-end graphics products

Activision Blizzard SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Activision Blizzard. Strengths are:

1. Global Presence with close to 7000 employees
2. Strong presence in online gaming

3. Investments in developing new intellectual properties
4. Gaming products for all gaming platforms

5. Strong brands in modern warfare games

6. Activision is one of the most popular gaming brands with a strong recall

7. Recognized as one of the best companies to work for and won several awards

8. Excellent advertising when games are launched worldwide means strong visibility


Here are the weaknesses in the Activision Blizzard SWOT Analysis:

1. Controversies like patent infringements hurt the brand

2. Intense competition means limited margins


Following are the Opportunities in Activision Blizzard SWOT Analysis:

1. Fast growing online gaming segment

2. Expansion into gaming consoles market
3. Mobile gaming

4. Increase in use of interactive peripheral based games


The threats in the SWOT Analysis of Activision Blizzard are as mentioned:

1. Piracy
2. Third-party developers lead to threat to competitive advantage
3. Advent of low-graphics low-technology mobile games taking away subscriber base

4. Failure of high-cost game titles

Activision Blizzard Competition

Below are the top 3 Activision Blizzard competitors:

1. EA Games - Electronic Arts

2. Nintendo

3. THQ Inc.

The brandguide table above concludes the Activision Blizzard SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Activision Blizzard. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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