Activision Blizzard SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 6834
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SWOT Analysis of Activision Blizzard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Activision Blizzard

Parent Company

Activision Blizzard Inc.

Category

Gaming and Interactive entertainment

Sector

IT & Technology

Tagline/ Slogan

We make Great Games

USP

Strong subsidiaries like Activision, Blizzard Entertainment, Sierra Entertainment

Activision Blizzard STP

Segment

Video games

Target Group

Kids and young adults

Positioning

High-end graphics products

Activision Blizzard SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Activision Blizzard :

1. Global Presence with close to 7000 employees
2. Strong presence in online gaming

3. Investments in developing new intellectual properties
4. Gaming products for all gaming platforms

5. Strong brands in modern warfare games

6. Activision is one of the most popular gaming brands with a strong recall

7. Recognized as one of the best companies to work for and won several awards

8. Excellent advertising when games are launched worldwide means strong visibility

Weaknesses

1. Controversies like patent infringements hurt the brand

2. Intense competition means limited margins

Opportunities

1. Fast growing online gaming segment

2. Expansion into gaming consoles market
3. Mobile gaming

4. Increase in use of interactive peripheral based games

Threats

1. Piracy
2. Third-party developers lead to threat to competitive advantage
3. Advent of low-graphics low-technology mobile games taking away subscriber base

4. Failure of high-cost game titles

Activision Blizzard Competition

Competitors

Below are the 3 main Activision Blizzard competitors :

1. EA Games - Electronic Arts

2. Nintendo

3. THQ Inc.


The brandguide table above concludes the Activision Blizzard SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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