Published in IT & Technology category by MBA Skool Team
Activision Blizzard is one of the leading brands in the IT & Technology sector. Activision Blizzard SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Activision Blizzard:
Investments in developing new intellectual properties
Gaming products for all gaming platforms
Strong brands in modern warfare games
Activision is one of the most popular gaming brands with a strong recall
Recognized as one of the best companies to work for and won several awards
Excellent advertising when games are launched worldwide means strong visibility
Above are the strengths in the SWOT Analysis of Activision Blizzard. The strengths of Activision Blizzard looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Activision Blizzard Weaknesses
Controversies like patent infringements hurt the brand
Intense competition means limited margins
These were the weaknesses in the Activision Blizzard SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Activision Blizzard Opportunities
Fast growing online gaming segment
Expansion into gaming consoles market
Increase in use of interactive peripheral based games
Above we covered the opportunities in Activision Blizzard SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Activision Blizzard Threats
Third-party developers lead to threat to competitive advantage
Advent of low-graphics low-technology mobile games taking away subscriber base
Failure of high-cost game titles
The threats in the SWOT Analysis of Activision Blizzard are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Strong subsidiaries like Activision, Blizzard Entertainment, Sierra Entertainment
Activision Blizzard STP
Kids and young adults
High-end graphics products
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