Activision Blizzard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Activision Blizzard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Activision Blizzard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Activision Blizzard to benchmark its business & performance as compared to the competitors and industry. As of 2020, Activision Blizzard is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Activision Blizzard competitors and includes Activision Blizzard target market, segmentation, positioning & Unique Selling Proposition (USP).

Activision Blizzard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Activision Blizzard Brand Analysis
Parent Company

Activision Blizzard Inc.


Gaming and Interactive entertainment


IT & Technology

Tagline/ Slogan

We make Great Games


Strong subsidiaries like Activision, Blizzard Entertainment, Sierra Entertainment

Activision Blizzard STP
Activision Blizzard Segmentation

Video games

Activision Blizzard Target Market

Kids and young adults

Activision Blizzard Positioning

High-end graphics products

Activision Blizzard SWOT Analysis
Activision Blizzard Strengths

Below are the Strengths in the SWOT Analysis of Activision Blizzard:

1. Global Presence with close to 7000 employees
2. Strong presence in online gaming

3. Investments in developing new intellectual properties
4. Gaming products for all gaming platforms

5. Strong brands in modern warfare games

6. Activision is one of the most popular gaming brands with a strong recall

7. Recognized as one of the best companies to work for and won several awards

8. Excellent advertising when games are launched worldwide means strong visibility

Activision Blizzard Weaknesses

Here are the weaknesses in the Activision Blizzard SWOT Analysis:

1. Controversies like patent infringements hurt the brand

2. Intense competition means limited margins

Activision Blizzard Opportunities

Following are the Opportunities in Activision Blizzard SWOT Analysis:

1. Fast growing online gaming segment

2. Expansion into gaming consoles market
3. Mobile gaming

4. Increase in use of interactive peripheral based games

Activision Blizzard Threats

The threats in the SWOT Analysis of Activision Blizzard are as mentioned:

1. Piracy
2. Third-party developers lead to threat to competitive advantage
3. Advent of low-graphics low-technology mobile games taking away subscriber base

4. Failure of high-cost game titles

Activision Blizzard Competition

Below are the top 3 Activision Blizzard competitors:

1. EA Games - Electronic Arts

2. Nintendo

3. THQ Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Activision Blizzard. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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