SWOT analysis of Activision Blizzard analyses the brand/company with its strengths, weaknesses, opportunities & threats. Activision Blizzard is one of the leading brands in the IT & Technology sector. The table below also lists the top Activision Blizzard competitors and elaborates Activision Blizzard segmentation, targeting, positioning & USP.
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Activision Blizzard |
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Parent Company |
Activision Blizzard Inc. |
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Category |
Gaming and Interactive entertainment |
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Sector |
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Tagline/ Slogan |
We make Great Games |
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USP |
Strong subsidiaries like Activision, Blizzard Entertainment, Sierra Entertainment |
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Activision Blizzard STP |
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Segment |
Video games |
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Target Group |
Kids and young adults |
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Positioning |
High-end graphics products |
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Activision Blizzard SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Activision Blizzard. Strengths are: 1. Global Presence with close to 7000 employees 3. Investments in developing new intellectual properties 5. Strong brands in modern warfare games 6. Activision is one of the most popular gaming brands with a strong recall 7. Recognized as one of the best companies to work for and won several awards 8. Excellent advertising when games are launched worldwide means strong visibility |
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Weaknesses |
Here are the weaknesses in the Activision Blizzard SWOT Analysis: 1. Controversies like patent infringements hurt the brand 2. Intense competition means limited margins |
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Opportunities |
Following are the Opportunities in Activision Blizzard SWOT Analysis: 1. Fast growing online gaming segment 2. Expansion into gaming consoles market 4. Increase in use of interactive peripheral based games |
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Threats |
The threats in the SWOT Analysis of Activision Blizzard are as mentioned: 1. Piracy 4. Failure of high-cost game titles |
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Activision Blizzard Competition |
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Competitors |
Below are the top 3 Activision Blizzard competitors: 1. EA Games - Electronic Arts 2. Nintendo 3. THQ Inc. |
The brandguide table above concludes the Activision Blizzard SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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