SWOT analysis of Activision Blizzard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Activision Blizzard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Activision Blizzard to benchmark its business & performance as compared to the competitors and industry. As of 2020, Activision Blizzard is one of the leading brands in the IT & Technology sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Activision Blizzard competitors and includes Activision Blizzard target market, segmentation, positioning & Unique Selling Proposition (USP).
| Activision Blizzard Brand Analysis | |
|---|---|
| Parent Company |
Activision Blizzard Inc. |
| Category |
Gaming and Interactive entertainment |
| Sector | |
| Tagline/ Slogan |
We make Great Games |
| USP |
Strong subsidiaries like Activision, Blizzard Entertainment, Sierra Entertainment |
| Activision Blizzard STP | |
| Activision Blizzard Segmentation |
Video games |
| Activision Blizzard Target Market |
Kids and young adults |
| Activision Blizzard Positioning |
High-end graphics products |
| Activision Blizzard SWOT Analysis | |
| Activision Blizzard Strengths |
Below are the Strengths in the SWOT Analysis of Activision Blizzard: 1. Global Presence with close to 7000 employees 3. Investments in developing new intellectual properties 5. Strong brands in modern warfare games 6. Activision is one of the most popular gaming brands with a strong recall 7. Recognized as one of the best companies to work for and won several awards 8. Excellent advertising when games are launched worldwide means strong visibility |
| Activision Blizzard Weaknesses |
Here are the weaknesses in the Activision Blizzard SWOT Analysis: 1. Controversies like patent infringements hurt the brand 2. Intense competition means limited margins |
| Activision Blizzard Opportunities |
Following are the Opportunities in Activision Blizzard SWOT Analysis: 1. Fast growing online gaming segment 2. Expansion into gaming consoles market 4. Increase in use of interactive peripheral based games |
| Activision Blizzard Threats |
The threats in the SWOT Analysis of Activision Blizzard are as mentioned: 1. Piracy 4. Failure of high-cost game titles |
| Activision Blizzard Competition | |
| Competitors |
Below are the top 3 Activision Blizzard competitors: 1. EA Games - Electronic Arts 2. Nintendo 3. THQ Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Activision Blizzard. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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