Candy Crush Saga SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Candy Crush Saga analyses the brand by its strengths, weaknesses, opportunities & threats. In Candy Crush Saga SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Candy Crush Saga to benchmark its business & performance as compared to the competitors. Candy Crush Saga is one of the leading brands in the IT & Technology sector.

The table below lists the Candy Crush Saga SWOT (Strengths, Weaknesses, Opportunities, Threats), top Candy Crush Saga competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Candy Crush Saga SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Candy Crush Saga Brand Analysis
Parent Company

King

Category

Application – Games

Sector

IT & Technology

Tagline/ Slogan

The Sweetest game around!

USP

Candy Crush keeps players hooked through its goal-oriented level structure

Candy Crush Saga STP
Segment

All Internet Users

Target Group

Young population of age group 12 to 25

Positioning

Quick and easy tournament-style skill games at zero up front cost that are accessible virtually everywhere and to everyone

SWOT Analysis of Candy Crush Saga
Candy Crush Saga Strengths

Below are the Strengths in the SWOT Analysis of Candy Crush Saga:

1. High awareness – More than 50 Million monthly users

2. Free game with moderately priced in-app purchases

3. Profitable transaction model

4. High micro transaction rate

5. Effective utilization of social media

6. Users have given it a high rating

7. Has been recognized as one of the finest games with several awards

Candy Crush Saga Weaknesses

Here are the weaknesses in the Candy Crush Saga SWOT Analysis:

1. Intense competition from other games means limited and short-lived brand loyalty

2. It's difficult to maintain the game new & fresh and keep people coming back

Candy Crush Saga Opportunities

Following are the Opportunities in Candy Crush Saga SWOT Analysis:

1. Find new ways to generate revenue other than micro transactions

2. Expand into merchandising, such as a board game, school supplies, or real Candy Crush Saga candy

3. Create a version for smart televisions

4. Make a TV show for kids with cross-promotion for the game (code for free level, based on the episode)

5. Huge potential for in-app advertising

6. Rapid technological development

7. Increasing internet penetration and number of smartphone users

Candy Crush Saga Threats

The threats in the SWOT Analysis of Candy Crush Saga are as mentioned:

1. Intense competition

2. Product life cycle time is less

3. Expansion of Facebook into social gaming

4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

5. The mobile app industry is very fragile

6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

7. Availability of substitute products

Candy Crush Saga Competition
Candy Crush Saga Competitors

Below are the top 4 competitors of Candy Crush Saga:

1. Fruit Ninja Free

2. Farm Heroes

3. My Talking Tom

4. Temple Run


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Candy Crush Saga. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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