Candy Crush Saga SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Candy Crush Saga SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Candy Crush Saga, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Candy Crush Saga to benchmark its business & performance as compared to the competitors, and make strategic improvements. Candy Crush Saga is one of the leading brands in the IT & Technology sector.

The article below lists the Candy Crush Saga SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Candy Crush Saga SWOT Analysis:

SWOT Analysis of Candy Crush Saga

For Candy Crush Saga, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Candy Crush Saga Strengths

The strengths of Candy Crush Saga looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Candy Crush Saga :

1. High awareness – More than 50 Million monthly users

2. Free game with moderately priced in-app purchases

3. Profitable transaction model

4. High micro transaction rate

5. Effective utilization of social media

6. Users have given it a high rating

7. Has been recognized as one of the finest games with several awards

Candy Crush Saga Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Candy Crush Saga SWOT Analysis:

1. Intense competition from other games means limited and short-lived brand loyalty

2. It's difficult to maintain the game new & fresh and keep people coming back

Candy Crush Saga Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Candy Crush Saga SWOT Analysis:

1. Find new ways to generate revenue other than micro transactions

2. Expand into merchandising, such as a board game, school supplies, or real Candy Crush Saga candy

3. Create a version for smart televisions

4. Make a TV show for kids with cross-promotion for the game (code for free level, based on the episode)

5. Huge potential for in-app advertising

6. Rapid technological development

7. Increasing internet penetration and number of smartphone users

Candy Crush Saga Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Candy Crush Saga are as mentioned:

1. Intense competition

2. Product life cycle time is less

3. Expansion of Facebook into social gaming

4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

5. The mobile app industry is very fragile

6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

7. Availability of substitute products

Candy Crush Saga Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Candy Crush Saga:

1. Fruit Ninja Free

2. Farm Heroes

3. My Talking Tom

4. Temple Run

Hence this concludes the Candy Crush Saga SWOT analysis.

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About Candy Crush Saga

Candy Crush Saga Overview
Parent Company



Application – Games


IT & Technology

Tagline/ Slogan

The Sweetest game around!


Candy Crush keeps players hooked through its goal-oriented level structure

Candy Crush Saga STP

All Internet Users

Target Market

Young population of age group 12 to 25


Quick and easy tournament-style skill games at zero up front cost that are accessible virtually everywhere and to everyone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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