Published in IT & Technology category by MBA Skool Team
Candy Crush Saga is one of the leading brands in the IT & Technology sector. Candy Crush Saga SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Candy Crush Saga:
High awareness – More than 50 Million monthly users
Free game with moderately priced in-app purchases
Profitable transaction model
High micro transaction rate
Effective utilization of social media
Users have given it a high rating
Has been recognized as one of the finest games with several awards
Above are the strengths in the SWOT Analysis of Candy Crush Saga. The strengths of Candy Crush Saga looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Candy Crush Saga Weaknesses
Intense competition from other games means limited and short-lived brand loyalty
It's difficult to maintain the game new & fresh and keep people coming back
These were the weaknesses in the Candy Crush Saga SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Candy Crush Saga Opportunities
Find new ways to generate revenue other than micro transactions
Expand into merchandising, such as a board game, school supplies, or real Candy Crush Saga candy
Create a version for smart televisions
Make a TV show for kids with cross-promotion for the game (code for free level, based on the episode)
Huge potential for in-app advertising
Rapid technological development
Increasing internet penetration and number of smartphone users
Above we covered the opportunities in Candy Crush Saga SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Candy Crush Saga Threats
Product life cycle time is less
Expansion of Facebook into social gaming
Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product
The mobile app industry is very fragile
Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon
Availability of substitute products
The threats in the SWOT Analysis of Candy Crush Saga are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Candy Crush keeps players hooked through its goal-oriented level structure
Candy Crush Saga STP
All Internet Users
Young population of age group 12 to 25
Quick and easy tournament-style skill games at zero up front cost that are accessible virtually everywhere and to everyone
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Candy Crush Saga. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute