Priceline SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Priceline SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Priceline, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Priceline to benchmark its business & performance as compared to the competitors, and make strategic improvements. Priceline is one of the leading brands in the IT & Technology sector.

The article below lists the Priceline SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Priceline SWOT Analysis:

SWOT Analysis of Priceline

For Priceline, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Priceline Strengths

The strengths of Priceline looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Priceline :

1. High growth rate since its inception

2. Economies of scale

3. Pioneer company in travel bookings and discounts for travelers in US

3. Robust customer loyalty program

4. Support of other portals under priceline group like,, leads to domain expertise

5. Popular services and good user experience make it a popular brand

Priceline Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Priceline SWOT Analysis:

1. Low entry barriers to new players
2. High concentration of operations in the US and high reliance upon intermediaries and travel suppliers

Priceline Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Priceline SWOT Analysis:

1. International expansion offers huge opportunities of growth
2. Acquisitions in foreign market will help expand rapidly
3. Partnerships and strategic alliances across the globe can prove to be a profitable alternative

Priceline Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Priceline are as mentioned:

1. Intense competition in travel booking industry
2. Uncertain global economic conditions

Priceline Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Priceline:

1. Expedia Inc.
2. Orbitz worldwide Inc

Hence this concludes the Priceline SWOT analysis.

Continue reading more about the brand/company.

About Priceline

Priceline Overview
Parent Company

The Priceline Group


Travel discount and related services


IT & Technology

Tagline/ Slogan

Name your price


America’s leading provider of online travel

Priceline STP

Online travel booking and discount

Target Market

Discount seeking travelers and tourist


America’s leading provider of online travel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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