Priceline SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Priceline analyses the brand by its strengths, weaknesses, opportunities & threats. In Priceline SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Priceline to benchmark its business & performance as compared to the competitors. Priceline is one of the leading brands in the IT & Technology sector.

The table below lists the Priceline SWOT (Strengths, Weaknesses, Opportunities, Threats), top Priceline competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Priceline SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Priceline Brand Analysis
Parent Company

The Priceline Group

Category

Travel discount and related services

Sector

IT & Technology

Tagline/ Slogan

Name your price

USP

America’s leading provider of online travel

Priceline STP
Segment

Online travel booking and discount

Target Group

Discount seeking travelers and tourist

Positioning

America’s leading provider of online travel

SWOT Analysis of Priceline
Priceline Strengths

Below are the Strengths in the SWOT Analysis of Priceline:

1. High growth rate since its inception

2. Economies of scale

3. Pioneer company in travel bookings and discounts for travelers in US

3. Robust customer loyalty program

4. Support of other portals under priceline group like kayak.com, booking.com, agoda.com leads to domain expertise

5. Popular services and good user experience make it a popular brand

Priceline Weaknesses

Here are the weaknesses in the Priceline SWOT Analysis:

1. Low entry barriers to new players
2. High concentration of operations in the US and high reliance upon intermediaries and travel suppliers

Priceline Opportunities

Following are the Opportunities in Priceline SWOT Analysis:

1. International expansion offers huge opportunities of growth
2. Acquisitions in foreign market will help expand rapidly
3. Partnerships and strategic alliances across the globe can prove to be a profitable alternative

Priceline Threats

The threats in the SWOT Analysis of Priceline are as mentioned:

1. Intense competition in travel booking industry
2. Uncertain global economic conditions

Priceline Competition
Priceline Competitors

Below are the top 3 competitors of Priceline:

1. Expedia Inc.
2. Orbitz worldwide Inc
3. Travelocity.com


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Priceline. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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