Published in IT & Technology category by MBA Skool Team
Priceline is one of the leading brands in the IT & Technology sector. Priceline SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Priceline:
Pioneer company in travel bookings and discounts for travelers in US
Robust customer loyalty program
Support of other portals under priceline group like kayak.com, booking.com, agoda.com leads to domain expertise
Popular services and good user experience make it a popular brand
Above are the strengths in the SWOT Analysis of Priceline. The strengths of Priceline looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Low entry barriers to new players
High concentration of operations in the US and high reliance upon intermediaries and travel suppliers
These were the weaknesses in the Priceline SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
International expansion offers huge opportunities of growth
Acquisitions in foreign market will help expand rapidly
Partnerships and strategic alliances across the globe can prove to be a profitable alternative
Above we covered the opportunities in Priceline SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intense competition in travel booking industry
Uncertain global economic conditions
The threats in the SWOT Analysis of Priceline are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Priceline SWOT analysis.
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