SWOT Analysis of Priceline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Priceline |
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Parent Company |
The Priceline Group |
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Category |
Travel discount and related services |
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Sector |
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Tagline/ Slogan |
Name your price |
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USP |
America’s leading provider of online travel |
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Priceline STP |
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Segment |
Online travel booking and discount |
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Target Group |
Discount seeking travelers and tourist |
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Positioning |
America’s leading provider of online travel |
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Priceline SWOT Analysis |
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Strengths |
1. High growth rate since its inception 2. Economies of scale 3. Pioneer company in travel bookings and discounts for travelers in US 3. Robust customer loyalty program 4. Support of other portals under priceline group like kayak.com, booking.com, agoda.com leads to domain expertise 5. Popular services and good user experience make it a popular brand |
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Weaknesses |
1. Low entry barriers to new players |
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Opportunities |
1. International expansion offers huge opportunities of growth |
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Threats |
1. Intense competition in travel booking industry |
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Priceline Competition |
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Competitors |
1. Expedia Inc. |
The brandguide table above concludes the Priceline SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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