Priceline SWOT Analysis, Competitors & USP
SWOT analysis of Priceline analyses the brand by its strengths, weaknesses, opportunities & threats. In Priceline SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Priceline to benchmark its business & performance as compared to the competitors. Priceline is one of the leading brands in the IT & Technology sector.
The table below lists the Priceline SWOT (Strengths, Weaknesses, Opportunities, Threats), top Priceline competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Priceline Brand Analysis | |
|---|---|
| Parent Company |
The Priceline Group |
| Category |
Travel discount and related services |
| Sector | |
| Tagline/ Slogan |
Name your price |
| USP |
America’s leading provider of online travel |
| Priceline STP | |
| Segment |
Online travel booking and discount |
| Target Group |
Discount seeking travelers and tourist |
| Positioning |
America’s leading provider of online travel |
| SWOT Analysis of Priceline | |
| Priceline Strengths |
Below are the Strengths in the SWOT Analysis of Priceline: 1. High growth rate since its inception 2. Economies of scale 3. Pioneer company in travel bookings and discounts for travelers in US 3. Robust customer loyalty program 4. Support of other portals under priceline group like kayak.com, booking.com, agoda.com leads to domain expertise 5. Popular services and good user experience make it a popular brand |
| Priceline Weaknesses |
Here are the weaknesses in the Priceline SWOT Analysis: 1. Low entry barriers to new players |
| Priceline Opportunities |
Following are the Opportunities in Priceline SWOT Analysis: 1. International expansion offers huge opportunities of growth |
| Priceline Threats |
The threats in the SWOT Analysis of Priceline are as mentioned: 1. Intense competition in travel booking industry |
| Priceline Competition | |
| Priceline Competitors |
Below are the top 3 competitors of Priceline: 1. Expedia Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Priceline. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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