Priceline SWOT Analysis, Competitors & USP

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SWOT Analysis of Priceline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Priceline Group


Travel discount and related services


IT & Technology

Tagline/ Slogan

Name your price


America’s leading provider of online travel

Priceline STP


Online travel booking and discount

Target Group

Discount seeking travelers and tourist


America’s leading provider of online travel

Priceline SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Priceline :

1. High growth rate since its inception

2. Economies of scale

3. Pioneer company in travel bookings and discounts for travelers in US

3. Robust customer loyalty program

4. Support of other portals under priceline group like,, leads to domain expertise

5. Popular services and good user experience make it a popular brand


1. Low entry barriers to new players
2. High concentration of operations in the US and high reliance upon intermediaries and travel suppliers


1. International expansion offers huge opportunities of growth
2. Acquisitions in foreign market will help expand rapidly
3. Partnerships and strategic alliances across the globe can prove to be a profitable alternative


1. Intense competition in travel booking industry
2. Uncertain global economic conditions

Priceline Competition


Below are the 3 main Priceline competitors :

1. Expedia Inc.
2. Orbitz worldwide Inc

The brandguide table above concludes the Priceline SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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