Cognizant SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 5360

SWOT Analysis of Cognizant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Cognizant Technology Solutions Corporation


IT, Consulting & Business Process Outsourcing


IT & Technology

Tagline/ Slogan

Passion for making a difference; Keep Challenging


One of the most admire IT service company in the world

Cognizant STP


Financial services; healthcare; manufacturing, retail, and logistics; and other

Target Group

Companies requiring IT expertise


Complete IT solution for companies

Cognizant SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cognizant :

1. Strong capabilities in financial services and healthcare domains
2. Strong growth in revenues with a stable revenue stream
3. Growing consulting business

4. Consistent strategy of re-investment in the business to drive topline growth

5. Implementation of Three Horizon Strategy has yielded benefits in the long run

6. Has over 200,000 employees across the world

7. It has good front-ending capabilities in its business model which has helped it consolidate its market capabilities

8. The company has received several awards and has excellent credibility


1. Concentration of business in North American markets

2. Restricted depth and infrastructure in Management consulting business as compared to its peers


1. Expansion into other verticals and geographies especially Europe markets

2. It has already overtaken Wipro & Infosys in revenues with strong performance and TCS remains within sight 
3. Emergence of Cloud and Enterprise mobility, which can push the demand for IT services across the globe
4. Its Big data capabilities are stronger than its peers in the IT services sector


1. Rising inflation and wage bill in India could lead to decrease in profits

2. Anti-outsourcing legislation could impact revenues

3. May be a target of takeover by bigger firms like IBM, Accenture

Cognizant Competition


Below are the 6 main Cognizant competitors :

1. Accenture 

2. TCS

3. IBM Global Services

4. Infosys

5. Capgemini

6. Tech Mahindra

The brandguide table above concludes the Cognizant SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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