Cognizant SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Cognizant SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cognizant, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cognizant to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cognizant is one of the leading brands in the IT & Technology sector.

The article below lists the Cognizant SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cognizant SWOT Analysis:

SWOT Analysis of Cognizant

For Cognizant, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cognizant Strengths

The strengths of Cognizant looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cognizant :

1. Strong capabilities in financial services and healthcare domains
2. Strong growth in revenues with a stable revenue stream
3. Growing consulting business

4. Consistent strategy of re-investment in the business to drive topline growth

5. Implementation of Three Horizon Strategy has yielded benefits in the long run

6. Has over 200,000 employees across the world

7. It has good front-ending capabilities in its business model which has helped it consolidate its market capabilities

8. The company has received several awards and has excellent credibility

Cognizant Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cognizant SWOT Analysis:

1. Concentration of business in North American markets

2. Restricted depth and infrastructure in Management consulting business as compared to its peers

Cognizant Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cognizant SWOT Analysis:

1. Expansion into other verticals and geographies especially Europe markets

2. It has already overtaken Wipro & Infosys in revenues with strong performance and TCS remains within sight 
3. Emergence of Cloud and Enterprise mobility, which can push the demand for IT services across the globe
4. Its Big data capabilities are stronger than its peers in the IT services sector

Cognizant Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cognizant are as mentioned:

1. Rising inflation and wage bill in India could lead to decrease in profits

2. Anti-outsourcing legislation could impact revenues

3. May be a target of takeover by bigger firms like IBM, Accenture

Cognizant Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Cognizant:

1. Accenture 

2. TCS

3. IBM Global Services

4. Infosys

5. Capgemini

6. Tech Mahindra

Hence this concludes the Cognizant SWOT analysis.

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About Cognizant

Cognizant Overview
Parent Company

Cognizant Technology Solutions Corporation


IT, Consulting & Business Process Outsourcing


IT & Technology

Tagline/ Slogan

Passion for making a difference; Keep Challenging


One of the most admire IT service company in the world

Cognizant STP

Financial services; healthcare; manufacturing, retail, and logistics; and other

Target Market

Companies requiring IT expertise


Complete IT solution for companies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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