SWOT analysis of Cognizant analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cognizant SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cognizant to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cognizant is one of the leading brands in the IT & Technology sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cognizant competitors and includes Cognizant target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cognizant Brand Analysis | |
|---|---|
| Parent Company |
Cognizant Technology Solutions Corporation |
| Category |
IT, Consulting & Business Process Outsourcing |
| Sector | |
| Tagline/ Slogan |
Passion for making a difference; Keep Challenging |
| USP |
One of the most admire IT service company in the world |
| Cognizant STP | |
| Cognizant Segmentation |
Financial services; healthcare; manufacturing, retail, and logistics; and other |
| Cognizant Target Market |
Companies requiring IT expertise |
| Cognizant Positioning |
Complete IT solution for companies |
| Cognizant SWOT Analysis | |
| Cognizant Strengths |
Below are the Strengths in the SWOT Analysis of Cognizant: 1. Strong capabilities in financial services and healthcare domains 4. Consistent strategy of re-investment in the business to drive topline growth 5. Implementation of Three Horizon Strategy has yielded benefits in the long run 6. Has over 200,000 employees across the world 7. It has good front-ending capabilities in its business model which has helped it consolidate its market capabilities 8. The company has received several awards and has excellent credibility |
| Cognizant Weaknesses |
Here are the weaknesses in the Cognizant SWOT Analysis: 1. Concentration of business in North American markets 2. Restricted depth and infrastructure in Management consulting business as compared to its peers |
| Cognizant Opportunities |
Following are the Opportunities in Cognizant SWOT Analysis: 1. Expansion into other verticals and geographies especially Europe markets 2. It has already overtaken Wipro & Infosys in revenues with strong performance and TCS remains within sight |
| Cognizant Threats |
The threats in the SWOT Analysis of Cognizant are as mentioned: 1. Rising inflation and wage bill in India could lead to decrease in profits 2. Anti-outsourcing legislation could impact revenues 3. May be a target of takeover by bigger firms like IBM, Accenture |
| Cognizant Competition | |
| Competitors |
Below are the top 6 Cognizant competitors: 1. Accenture 2. TCS 3. IBM Global Services 4. Infosys 5. Capgemini |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cognizant. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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