SWOT Analysis of Cognizant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Cognizant |
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Parent Company |
Cognizant Technology Solutions Corporation |
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Category |
IT, Consulting & Business Process Outsourcing |
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Sector |
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Tagline/ Slogan |
Passion for making a difference; Keep Challenging |
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USP |
One of the most admire IT service company in the world |
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Cognizant STP |
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Segment |
Financial services; healthcare; manufacturing, retail, and logistics; and other |
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Target Group |
Companies requiring IT expertise |
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Positioning |
Complete IT solution for companies |
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Cognizant SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cognizant : 1. Strong capabilities in financial services and healthcare domains 4. Consistent strategy of re-investment in the business to drive topline growth 5. Implementation of Three Horizon Strategy has yielded benefits in the long run 6. Has over 200,000 employees across the world 7. It has good front-ending capabilities in its business model which has helped it consolidate its market capabilities 8. The company has received several awards and has excellent credibility |
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Weaknesses |
1. Concentration of business in North American markets 2. Restricted depth and infrastructure in Management consulting business as compared to its peers |
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Opportunities |
1. Expansion into other verticals and geographies especially Europe markets 2. It has already overtaken Wipro & Infosys in revenues with strong performance and TCS remains within sight |
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Threats |
1. Rising inflation and wage bill in India could lead to decrease in profits 2. Anti-outsourcing legislation could impact revenues 3. May be a target of takeover by bigger firms like IBM, Accenture |
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Cognizant Competition |
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Competitors |
Below are the 6 main Cognizant competitors : 1. Accenture 2. TCS 3. IBM Global Services 4. Infosys 5. Capgemini |
The brandguide table above concludes the Cognizant SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Cognizant. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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