Cognizant SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cognizant analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cognizant SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cognizant to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cognizant is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cognizant competitors and includes Cognizant target market, segmentation, positioning & Unique Selling Proposition (USP).

Cognizant SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cognizant Brand Analysis
Parent Company

Cognizant Technology Solutions Corporation

Category

IT, Consulting & Business Process Outsourcing

Sector

IT & Technology

Tagline/ Slogan

Passion for making a difference; Keep Challenging

USP

One of the most admire IT service company in the world

Cognizant STP
Cognizant Segmentation

Financial services; healthcare; manufacturing, retail, and logistics; and other

Cognizant Target Market

Companies requiring IT expertise

Cognizant Positioning

Complete IT solution for companies

Cognizant SWOT Analysis
Cognizant Strengths

Below are the Strengths in the SWOT Analysis of Cognizant:

1. Strong capabilities in financial services and healthcare domains
2. Strong growth in revenues with a stable revenue stream
3. Growing consulting business

4. Consistent strategy of re-investment in the business to drive topline growth

5. Implementation of Three Horizon Strategy has yielded benefits in the long run

6. Has over 200,000 employees across the world

7. It has good front-ending capabilities in its business model which has helped it consolidate its market capabilities

8. The company has received several awards and has excellent credibility

Cognizant Weaknesses

Here are the weaknesses in the Cognizant SWOT Analysis:

1. Concentration of business in North American markets

2. Restricted depth and infrastructure in Management consulting business as compared to its peers

Cognizant Opportunities

Following are the Opportunities in Cognizant SWOT Analysis:

1. Expansion into other verticals and geographies especially Europe markets

2. It has already overtaken Wipro & Infosys in revenues with strong performance and TCS remains within sight 
3. Emergence of Cloud and Enterprise mobility, which can push the demand for IT services across the globe
4. Its Big data capabilities are stronger than its peers in the IT services sector

Cognizant Threats

The threats in the SWOT Analysis of Cognizant are as mentioned:

1. Rising inflation and wage bill in India could lead to decrease in profits

2. Anti-outsourcing legislation could impact revenues

3. May be a target of takeover by bigger firms like IBM, Accenture

Cognizant Competition
Competitors

Below are the top 6 Cognizant competitors:

1. Accenture 

2. TCS

3. IBM Global Services

4. Infosys

5. Capgemini

6. Tech Mahindra


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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