Groupon is one of the leading brands in the IT & Technology sector. Groupon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Groupon:
Quick Glance:
Groupon |
|
Parent Company |
Groupon, Inc. |
Category |
Deep discounted vouchers for products and services |
Sector |
IT & Technology |
USP |
The first company to provide online coupon deals |
STP |
|
Segment |
Everyday internet users |
Target Group |
Internet users who like shopping and discounts |
Positioning |
To connect local commerce, increasing consumer buying power while driving more business to local merchants through price and discovery |
SWOT Analysis |
|
Strengths |
1. Internationally recognized brand with operations in more than 40+ countries 4. Diversification into new markets with strategic entry into e-commerce 5. Focus on local, primarily small merchants 6. Getting users a taste of the luxurious goods at an affordable price 7. Over 10,000 employees are with the company |
Weaknesses |
1. High competition from other players means lesser margins |
Opportunities |
1. Market penetration of mobile apps has increased, Groupon can leverage this market with its app |
Threats |
1. Many copycats have emerged in emerging markets which threaten to eat into Groupon’s market share |
Competition |
|
Competitors |
1. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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