Broadcom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Broadcom analyses the brand by its strengths, weaknesses, opportunities & threats. In Broadcom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Broadcom to benchmark its business & performance as compared to the competitors. Broadcom is one of the leading brands in the IT & Technology sector.

The table below lists the Broadcom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Broadcom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Broadcom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Broadcom Corporation




IT & Technology

Tagline/ Slogan

Connecting Everything


Global leader and innovator in semiconductor solutions for wired and wireless communication.

Broadcom STP

Providing communication solution to the customer and business worldwide

Target Group

Includes the B2C and B2B requiring the communication solutions


Broadcom products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments.

SWOT Analysis of Broadcom
Broadcom Strengths

Below are the Strengths in the SWOT Analysis of Broadcom:

1. Diversified business portfolio which includes Integrated Circuits, Wireless networks, Mobile communications, Processors, Bluetooth, GPS etc.
2. Strong focus research & development (R&D) and Innovation
3. Strong management & culture in terms of people, systems, technology and measures, currently has workforce of 10000 employees worldwide in more than 15 different countries
4. Acquisition of many companies has enhanced company’s reputation
5. More than 16,800 U.S. and Foreign Patents and Applications

Broadcom Weaknesses

Here are the weaknesses in the Broadcom SWOT Analysis:

1. Higher dependence on US market
2.Weak revenue growth of industrial segment
3. Low revenue from Asian countries

Broadcom Opportunities

Following are the Opportunities in Broadcom SWOT Analysis:

1.Growth in Digital TV segment
2. Aviation industry growth favors Broadcom
3. Increasing adoption to 3G technology and mobile devices

Broadcom Threats

The threats in the SWOT Analysis of Broadcom are as mentioned:

1. World economic slowdown in US and Eurozone which are biggest market for Broadcom
2. Intense competition
3. High exposure to financial market

Broadcom Competition
Broadcom Competitors

Below are the top 4 competitors of Broadcom:

1. Intel
2. Marvell technology Group
3. Advanced Micro devices


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Broadcom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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