Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Broadcom analyses the brand by its strengths, weaknesses, opportunities & threats. In Broadcom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Broadcom to benchmark its business & performance as compared to the competitors. Broadcom is one of the leading brands in the IT & Technology sector.
The table below lists the Broadcom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Broadcom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Global leader and innovator in semiconductor solutions for wired and wireless communication.
Providing communication solution to the customer and business worldwide
Includes the B2C and B2B requiring the communication solutions
Broadcom products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments.
SWOT Analysis of Broadcom
Below are the Strengths in the SWOT Analysis of Broadcom:
1. Diversified business portfolio which includes Integrated Circuits, Wireless networks, Mobile communications, Processors, Bluetooth, GPS etc. 2. Strong focus research & development (R&D) and Innovation 3. Strong management & culture in terms of people, systems, technology and measures, currently has workforce of 10000 employees worldwide in more than 15 different countries 4. Acquisition of many companies has enhanced company’s reputation 5. More than 16,800 U.S. and Foreign Patents and Applications
Here are the weaknesses in the Broadcom SWOT Analysis:
1. Higher dependence on US market 2.Weak revenue growth of industrial segment 3. Low revenue from Asian countries
Following are the Opportunities in Broadcom SWOT Analysis:
1.Growth in Digital TV segment 2. Aviation industry growth favors Broadcom 3. Increasing adoption to 3G technology and mobile devices
The threats in the SWOT Analysis of Broadcom are as mentioned:
1. World economic slowdown in US and Eurozone which are biggest market for Broadcom 2. Intense competition 3. High exposure to financial market
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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