Broadcom SWOT Analysis, Competitors & USP
SWOT analysis of Broadcom analyses the brand by its strengths, weaknesses, opportunities & threats. In Broadcom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Broadcom to benchmark its business & performance as compared to the competitors. Broadcom is one of the leading brands in the IT & Technology sector.
The article below lists the Broadcom SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Broadcom SWOT Analysis:
In this article:
SWOT Analysis of Broadcom
For Broadcom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Broadcom Strengths
The strengths of Broadcom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Broadcom :
1. Diversified business portfolio which includes Integrated Circuits, Wireless networks, Mobile communications, Processors, Bluetooth, GPS etc.
2. Strong focus research & development (R&D) and Innovation
3. Strong management & culture in terms of people, systems, technology and measures, currently has workforce of 10000 employees worldwide in more than 15 different countries
4. Acquisition of many companies has enhanced company’s reputation
5. More than 16,800 U.S. and Foreign Patents and Applications
Broadcom Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Broadcom SWOT Analysis:
1. Higher dependence on US market
2.Weak revenue growth of industrial segment
3. Low revenue from Asian countries
Broadcom Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Broadcom SWOT Analysis:
1.Growth in Digital TV segment
2. Aviation industry growth favors Broadcom
3. Increasing adoption to 3G technology and mobile devices
Broadcom Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Broadcom are as mentioned:
1. World economic slowdown in US and Eurozone which are biggest market for Broadcom
2. Intense competition
3. High exposure to financial market
Broadcom Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Broadcom:
1. Intel
2. Marvell technology Group
3. Advanced Micro devices
4.Nvidia
Hence this concludes the Broadcom SWOT analysis.
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About Broadcom
|
Broadcom | |
| Parent Company |
Broadcom Corporation |
|---|---|
| Category |
Semiconductors |
| Sector | |
| Tagline/ Slogan |
Connecting Everything |
| USP |
Global leader and innovator in semiconductor solutions for wired and wireless communication. |
| Broadcom STP | |
| Segmentation |
Providing communication solution to the customer and business worldwide |
| Target Market |
Includes the B2C and B2B requiring the communication solutions |
| Positioning |
Broadcom products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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