Broadcom SWOT Analysis
Broadcom is one of the leading brands in the IT & Technology sector. Broadcom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Broadcom:
Quick Glance:
Broadcom Strengths
- Diversified business portfolio which includes Integrated Circuits, Wireless networks, Mobile communications, Processors, Bluetooth, GPS etc.
- Strong focus research & development (R&D) and Innovation
- Strong management & culture in terms of people, systems, technology and measures, currently has workforce of 10000 employees worldwide in more than 15 different countries
- Acquisition of many companies has enhanced company’s reputation
- More than 16,800 U.S. and Foreign Patents and Applications
Above are the strengths in the SWOT Analysis of Broadcom. The strengths of Broadcom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Broadcom Weaknesses
- Higher dependence on US market
- Weak revenue growth of industrial segment
- Low revenue from Asian countries
These were the weaknesses in the Broadcom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Broadcom Opportunities
- Growth in Digital TV segment
- Aviation industry growth favors Broadcom
- Increasing adoption to 3G technology and mobile devices
Above we covered the opportunities in Broadcom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Broadcom Threats
- World economic slowdown in US and Eurozone which are biggest market for Broadcom
- Intense competition
- High exposure to financial market
The threats in the SWOT Analysis of Broadcom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Broadcom SWOT analysis.
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About Broadcom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Broadcom | |
| Parent Company |
Broadcom Corporation |
|---|---|
| Category |
Semiconductors |
| Sector | |
| Tagline/ Slogan |
Connecting Everything |
| USP |
Global leader and innovator in semiconductor solutions for wired and wireless communication. |
| Broadcom STP | |
| Segmentation |
Providing communication solution to the customer and business worldwide |
| Target Market |
Includes the B2C and B2B requiring the communication solutions |
| Positioning |
Broadcom products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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