SWOT Analysis of Marvell Technology Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Marvell Technology Group | |
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Parent Company |
Marvell Technology Group |
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Category |
Semiconductors |
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Sector |
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Tagline/ Slogan |
Mobility redefined; Powering the connected lifestyle |
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USP |
Leading Fabless semi-conductor company, ships over 1billion chips in a year |
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Marvell Technology Group STP | |
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Segment |
Enterprise and end customer |
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Target Group |
Includes B2C and B2B customer |
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Positioning |
Giving customer competitive edge in dynamic market place, by providing advanced and world class engineering product. |
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Marvell Technology Group SWOT Analysis | |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Marvell Technology Group : 1. Diversified product offerings like high-performance processors, broadband & wireless transceivers, storage controllers, and LED processors |
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Weaknesses |
1.Limited global penetration as compared to a few other major players |
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Opportunities |
1. Growth of semiconductor industry |
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Threats |
1. High competitive pressure |
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Marvell Technology Group Competition | |
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Competitors |
Below are the 4 main Marvell Technology Group competitors : 1. Intel 4. Broadcom |
The brandguide table above concludes the Marvell Technology Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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