Marvell Technology Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Marvell Technology Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Marvell Technology Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Marvell Technology Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. Marvell Technology Group is one of the leading brands in the IT & Technology sector.

The article below lists the Marvell Technology Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Marvell Technology Group SWOT Analysis:

SWOT Analysis of Marvell Technology Group

For Marvell Technology Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Marvell Technology Group Strengths

The strengths of Marvell Technology Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Marvell Technology Group :

1. Diversified product offerings like high-performance processors, broadband & wireless transceivers, storage controllers, and LED processors
2. High inclination towards research and development
3. Wide geographic presence
4. Marvell technology group has operations worldwide and approximately 6000 employees in 16 countries

Marvell Technology Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Marvell Technology Group SWOT Analysis:

1.Limited global penetration as compared to a few other major players
2. Revenue concentrations from few customers

Marvell Technology Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Marvell Technology Group SWOT Analysis:

1. Growth of semiconductor industry
2. Various product innovations
3. Strategic initiatives to increase global penetration

Marvell Technology Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Marvell Technology Group are as mentioned:

1. High competitive pressure
2. Rapid changes in technology and adoption to the change

Marvell Technology Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Marvell Technology Group:

1. Intel
2.Advanced Micro devices

4. Broadcom

Hence this concludes the Marvell Technology Group SWOT analysis.

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About Marvell Technology Group

Marvell Technology Group

Parent Company

Marvell Technology  Group




IT & Technology

Tagline/ Slogan

Mobility redefined; Powering the connected lifestyle


Leading Fabless semi-conductor company, ships over 1billion chips in a year

Marvell Technology Group STP

Enterprise and end customer

Target Market

Includes B2C and B2B customer


Giving customer competitive edge in dynamic market place, by providing advanced and world class engineering product.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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