Marvell Technology Group SWOT Analysis, USP & Competitors

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SWOT Analysis of Marvell Technology Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marvell Technology Group

Parent Company

Marvell Technology  Group




IT and Technology

Tagline/ Slogan

Mobility redefined; Powering the connected lifestyle


Leading Fabless semi-conductor company, ships over 1billion chips in a year



Enterprise and end customer

Target Group

Includes B2C and B2B customer


Giving customer competitive edge in dynamic market place, by providing advanced and world class engineering product.

SWOT Analysis


1. Diversified product offerings like high-performance processors, broadband & wireless transceivers, storage controllers, and LED processors
2. High inclination towards research and development
3. Wide geographic presence
4. Marvell technology group has operations worldwide and approximately 6000 employees in 16 countries


1.Limited global penetration as compared to a few other major players
2. Revenue concentrations from few customers


1. Growth of semiconductor industry
2. Various product innovations
3. Strategic initiatives to increase global penetration


1. High competitive pressure
2. Rapid changes in technology and adoption to the change



1. Intel
2.Advanced Micro devices

4. Broadcom

The table above concludes the Marvell Technology Group SWOT analysis along with its marketing and brand parameters.


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