SAP SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SAP analyses the brand by its strengths, weaknesses, opportunities & threats. In SAP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SAP to benchmark its business & performance as compared to the competitors. SAP is one of the leading brands in the IT & Technology sector.

The table below lists the SAP SWOT (Strengths, Weaknesses, Opportunities, Threats), top SAP competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

SAP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

SAP

Category

IT Product

Sector

IT and Technology

Tagline/Slogans

The Best-Run Businesses Run SAP

USP

The number 1 ERP company

STP

Segment

Enterprises seeking IT solutions along with hardware

Target Group

Enterprises looking for end to end ERP solutions to transform business

Positioning

The number one and the best ERP

SWOT

Strengths

1) Highly innovative product
2) High on R&D
3) Good Market Position
4) Positioned very well

Weaknesses

1) Only offers ERP when compared to its biggest rival Oracle

Opportunities

1) Market is consolidating, SAP can acquire few companies to expand the portfolio and become more than just an ERP company

Threats

1) Oracle is the biggest threat to SAP
2)With Open Source technolgies and cloud based ERP's becoming popular, SAP has serious thinking to do .

Competition

Competitors

1) Oracle
2) Microsoft


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SAP. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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