SAP SWOT Analysis, Competitors & USP
SAP SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of SAP, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SAP to benchmark its business & performance as compared to the competitors, and make strategic improvements. SAP is one of the leading brands in the IT & Technology sector.
The article below lists the SAP SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SAP SWOT Analysis:
In this article:
|
Brand Name |
SAP |
|
Category |
IT Product |
|
Sector |
IT and Technology |
|
Tagline/Slogans |
The Best-Run Businesses Run SAP |
|
USP |
The number 1 ERP company |
|
STP | |
|
Segment |
Enterprises seeking IT solutions along with hardware |
|
Target Group |
Enterprises looking for end to end ERP solutions to transform business |
|
Positioning |
The number one and the best ERP |
|
SWOT | |
|
Strengths |
1) Highly innovative product |
|
Weaknesses |
1) Only offers ERP when compared to its biggest rival Oracle |
|
Opportunities |
1) Market is consolidating, SAP can acquire few companies to expand the portfolio and become more than just an ERP company |
|
Threats |
1) Oracle is the biggest threat to SAP |
|
Competition | |
|
Competitors |
1) Oracle |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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