SAP SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SAP SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of SAP, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SAP to benchmark its business & performance as compared to the competitors, and make strategic improvements. SAP is one of the leading brands in the IT & Technology sector.

The article below lists the SAP SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SAP SWOT Analysis:

Brand Name



IT Product


IT and Technology


The Best-Run Businesses Run SAP


The number 1 ERP company



Enterprises seeking IT solutions along with hardware

Target Group

Enterprises looking for end to end ERP solutions to transform business


The number one and the best ERP



1) Highly innovative product
2) High on R&D
3) Good Market Position
4) Positioned very well


1) Only offers ERP when compared to its biggest rival Oracle


1) Market is consolidating, SAP can acquire few companies to expand the portfolio and become more than just an ERP company


1) Oracle is the biggest threat to SAP
2)With Open Source technolgies and cloud based ERP's becoming popular, SAP has serious thinking to do .



1) Oracle
2) Microsoft

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to SAP. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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