SAP SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Here is a detailed SWOT analysis of SAP covering strengths, weaknesses, opportunities and threats.

Brand Name

SAP

Category

IT Product

Sector

IT and Technology

Tagline/Slogans

The Best-Run Businesses Run SAP

USP

The number 1 ERP company

STP

Segment

Enterprises seeking IT solutions along with hardware

Target Group

Enterprises looking for end to end ERP solutions to transform business

Positioning

The number one and the best ERP

SWOT

Strengths

1) Highly innovative product
2) High on R&D
3) Good Market Position
4) Positioned very well

Weaknesses

1) Only offers ERP when compared to its biggest rival Oracle

Opportunities

1) Market is consolidating, SAP can acquire few companies to expand the portfolio and become more than just an ERP company

Threats

1) Oracle is the biggest threat to SAP
2)With Open Source technolgies and cloud based ERP's becoming popular, SAP has serious thinking to do .

Competition

Competitors

1) Oracle
2) Microsoft


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to SAP. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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