ARM Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ARM Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In ARM Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ARM Holdings to benchmark its business & performance as compared to the competitors. ARM Holdings is one of the leading brands in the IT & Technology sector.

The article below lists the ARM Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ARM Holdings SWOT Analysis:

SWOT Analysis of ARM Holdings

For ARM Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ARM Holdings Strengths

The strengths of ARM Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ARM Holdings :

1. Strong Focus on research and development

2.  Strong brand equity

3. Strong financial performance has operation income of US $ 149 million and employee base of more than 2000.

ARM Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ARM Holdings SWOT Analysis:

1. Dependence on European market


ARM Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ARM Holdings SWOT Analysis:

1. Rising demand for smartphone market

2. positive outlook for semiconductor market

ARM Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ARM Holdings are as mentioned:

1. Intense competition in the segment

2.  Technological advancement


ARM Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of ARM Holdings:

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. Intel

Hence this concludes the ARM Holdings SWOT analysis.

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About ARM Holdings

ARM Holdings

Parent Company

 ARM Holding, Plc.

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

NA

USP

Manufacturer and designer of processor and also design of software development tools. Market dominant in field of mobile phone chips

ARM Holdings STP
Segmentation

Enterprises which needs semiconductor products.

Target Market

Provides products for the companies needing chips for cell phone, software development tools.

Positioning

Provides customize and flexible product to the customer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ARM Holdings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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