ARM Holdings SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 5412

SWOT Analysis of ARM Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ARM Holdings

Parent Company

 ARM Holding, Plc.




IT & Technology

Tagline/ Slogan



Manufacturer and designer of processor and also design of software development tools. Market dominant in field of mobile phone chips

ARM Holdings STP


Enterprises which needs semiconductor products.

Target Group

Provides products for the companies needing chips for cell phone, software development tools.


Provides customize and flexible product to the customer

ARM Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ARM Holdings :

1. Strong Focus on research and development

2.  Strong brand equity

3. Strong financial performance has operation income of US $ 149 million and employee base of more than 2000.


1. Dependence on European market


1. Rising demand for smartphone market

2. positive outlook for semiconductor market


1. Intense competition in the segment

2.  Technological advancement

ARM Holdings Competition


Below are the 4 main ARM Holdings competitors :

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. Intel

The brandguide table above concludes the ARM Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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