SWOT Analysis of ARM Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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ARM Holdings | |
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Parent Company |
ARM Holding, Plc. |
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Category |
Semiconductors |
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Sector |
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|
Tagline/ Slogan |
NA |
|
USP |
Manufacturer and designer of processor and also design of software development tools. Market dominant in field of mobile phone chips |
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ARM Holdings STP | |
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Segment |
Enterprises which needs semiconductor products. |
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Target Group |
Provides products for the companies needing chips for cell phone, software development tools. |
|
Positioning |
Provides customize and flexible product to the customer |
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ARM Holdings SWOT Analysis | |
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Strengths |
1. Strong Focus on research and development 2. Strong brand equity 3. Strong financial performance has operation income of US $ 149 million and employee base of more than 2000. |
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Weaknesses |
1. Dependence on European market |
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Opportunities |
1. Rising demand for smartphone market 2. positive outlook for semiconductor market |
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Threats |
1. Intense competition in the segment 2. Technological advancement |
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ARM Holdings Competition | |
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Competitors |
3.National Semiconductor 4. Intel |
The brandguide table above concludes the ARM Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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