ARM Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ARM Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In ARM Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ARM Holdings to benchmark its business & performance as compared to the competitors. ARM Holdings is one of the leading brands in the IT & Technology sector.

The table below lists the ARM Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top ARM Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ARM Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

ARM Holdings

Parent Company

 ARM Holding, Plc.




IT & Technology

Tagline/ Slogan



Manufacturer and designer of processor and also design of software development tools. Market dominant in field of mobile phone chips

ARM Holdings STP

Enterprises which needs semiconductor products.

Target Group

Provides products for the companies needing chips for cell phone, software development tools.


Provides customize and flexible product to the customer

SWOT Analysis of ARM Holdings
ARM Holdings Strengths

Below are the Strengths in the SWOT Analysis of ARM Holdings:

1. Strong Focus on research and development

2.  Strong brand equity

3. Strong financial performance has operation income of US $ 149 million and employee base of more than 2000.

ARM Holdings Weaknesses

Here are the weaknesses in the ARM Holdings SWOT Analysis:

1. Dependence on European market

ARM Holdings Opportunities

Following are the Opportunities in ARM Holdings SWOT Analysis:

1. Rising demand for smartphone market

2. positive outlook for semiconductor market

ARM Holdings Threats

The threats in the SWOT Analysis of ARM Holdings are as mentioned:

1. Intense competition in the segment

2.  Technological advancement

ARM Holdings Competition
ARM Holdings Competitors

Below are the top 4 competitors of ARM Holdings:

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. Intel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ARM Holdings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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