Citrix Systems SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Citrix Systems is one of the leading brands in the IT & Technology sector. Citrix Systems SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Citrix Systems:

Citrix Systems Strengths

  1. Increased investment in research and development
  2. It directly reach consumer so save the retailers margin, this reach is high due to its large diversified geographical spread
  3. Strong online service segment, wherein it can customize products easily
  4. Excellent supply chain management, which helps to reduce cost
  5. It has development centres in India, UK and Australia with over 6000 strong workforce

Above are the strengths in the SWOT Analysis of Citrix Systems. The strengths of Citrix Systems looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Citrix Systems Weaknesses

  1. Supplier issues causing a few operational issues
  2. Restricted global penetration as compared to a few other leading companies

These were the weaknesses in the Citrix Systems SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Citrix Systems Opportunities

  1. Strategic acquisitions
  2. Technology partnership
  3. Growing virtualization market
  4. Making and selling low-cost, unbranded low-price computers

Above we covered the opportunities in Citrix Systems SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Citrix Systems Threats

  1. Intense Competition in the market
  2. Threat of new entrant with low price value proposition
  3. Threat due to fluctuation in the currency

The threats in the SWOT Analysis of Citrix Systems are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Citrix Systems SWOT analysis.

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About Citrix Systems

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Citrix Systems Overview
Parent Company

Swisscom CIT


Computer Services


IT & Technology

Tagline/ Slogan

Simplicity is power


Their USP is platform diversity

Citrix Systems STP

Desktop Visualization, Networking, Datacentre and Cloud, Collaboration and support

Target Market

Companies in North America for support market


They are positioned as Server Virtualization infrastructure

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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