Citrix Systems SWOT Analysis, Competitors & USP

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SWOT Analysis of Citrix Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Citrix Systems

Parent Company

Swisscom CIT


Computer Services


IT & Technology

Tagline/ Slogan

Simplicity is power


Their USP is platform diversity

Citrix Systems STP


Desktop Visualization, Networking, Datacentre and Cloud, Collaboration and support

Target Group

Companies in North America for support market


They are positioned as Server Virtualization infrastructure

Citrix Systems SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Citrix Systems :

1. Increased investment in research and development

2. It directly reach consumer so save the retailers margin, this reach is high due to its large diversified geographical spread

3. Strong online service segment, wherein it can customize products easily

4.Excellent supply chain management, which helps to reduce cost

5. It has development centres in India, UK and Australia with over 6000 strong workforce


1. Supplier issues causing a few operational issues

2. Restricted global penetration as compared to a few other leading companies


1. Strategic acquisitions

2. Technology partnership

3. Growing virtualization market

4. Making and selling low-cost, unbranded low-price computers


1. Intense Competition in the market

2. Threat of new entrant with low price value proposition

3. Threat due to fluctuation in the currency

Citrix Systems Competition


Below are the 2 main Citrix Systems competitors :

1. LogMein, Inc
2. VMware, Inc

The brandguide table above concludes the Citrix Systems SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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