Citrix Systems SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3019

SWOT Analysis of Citrix Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Citrix Systems

Parent Company

Swisscom CIT


Computer Services


IT and Technology

Tagline/ Slogan

Simplicity is power


Their USP is platform diversity



Desktop Visualization, Networking, Datacentre and Cloud, Collaboration and support

Target Group

Companies in North America for support market


They are positioned as Server Virtualization infrastructure

SWOT Analysis


1. Increased investment in research and development

2. It directly reach consumer so save the retailers margin, this reach is high due to its large diversified geographical spread

3. Strong online service segment, wherein it can customize products easily

4.Excellent supply chain management, which helps to reduce cost

5. It has development centres in India, UK and Australia with over 6000 strong workforce


1. Supplier issues causing a few operational issues

2. Restricted global penetration as compared to a few other leading companies


1. Strategic acquisitions

2. Technology partnership

3. Growing virtualization market

4. Making and selling low-cost, unbranded low-price computers


1. Intense Competition in the market

2. Threat of new entrant with low price value proposition

3. Threat due to fluctuation in the currency



1. LogMein, Inc
2. VMware, Inc

The table above concludes the Citrix Systems SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Citrix Systems. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: