Citrix Systems SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Citrix Systems analyses the brand by its strengths, weaknesses, opportunities & threats. In Citrix Systems SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Citrix Systems to benchmark its business & performance as compared to the competitors. Citrix Systems is one of the leading brands in the IT & Technology sector.

The table below lists the Citrix Systems SWOT (Strengths, Weaknesses, Opportunities, Threats), top Citrix Systems competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Citrix Systems SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Citrix Systems Brand Analysis
Parent Company

Swisscom CIT


Computer Services


IT & Technology

Tagline/ Slogan

Simplicity is power


Their USP is platform diversity

Citrix Systems STP

Desktop Visualization, Networking, Datacentre and Cloud, Collaboration and support

Target Group

Companies in North America for support market


They are positioned as Server Virtualization infrastructure

SWOT Analysis of Citrix Systems
Citrix Systems Strengths

Below are the Strengths in the SWOT Analysis of Citrix Systems:

1. Increased investment in research and development

2. It directly reach consumer so save the retailers margin, this reach is high due to its large diversified geographical spread

3. Strong online service segment, wherein it can customize products easily

4.Excellent supply chain management, which helps to reduce cost

5. It has development centres in India, UK and Australia with over 6000 strong workforce

Citrix Systems Weaknesses

Here are the weaknesses in the Citrix Systems SWOT Analysis:

1. Supplier issues causing a few operational issues

2. Restricted global penetration as compared to a few other leading companies

Citrix Systems Opportunities

Following are the Opportunities in Citrix Systems SWOT Analysis:

1. Strategic acquisitions

2. Technology partnership

3. Growing virtualization market

4. Making and selling low-cost, unbranded low-price computers

Citrix Systems Threats

The threats in the SWOT Analysis of Citrix Systems are as mentioned:

1. Intense Competition in the market

2. Threat of new entrant with low price value proposition

3. Threat due to fluctuation in the currency

Citrix Systems Competition
Citrix Systems Competitors

Below are the top 2 competitors of Citrix Systems:

1. LogMein, Inc
2. VMware, Inc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Citrix Systems. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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