Citrix Systems SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Citrix Systems SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Citrix Systems, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Citrix Systems is one of the leading brands in the IT & Technology sector. The article below lists the Citrix Systems SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Citrix Systems

For Citrix Systems, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Citrix Systems Strengths

The strengths of Citrix Systems looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Citrix Systems :

1. Increased investment in research and development

2. It directly reach consumer so save the retailers margin, this reach is high due to its large diversified geographical spread

3. Strong online service segment, wherein it can customize products easily

4.Excellent supply chain management, which helps to reduce cost

5. It has development centres in India, UK and Australia with over 6000 strong workforce

Citrix Systems Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Citrix Systems SWOT Analysis:

1. Supplier issues causing a few operational issues

2. Restricted global penetration as compared to a few other leading companies

Citrix Systems Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Citrix Systems SWOT Analysis:

1. Strategic acquisitions

2. Technology partnership

3. Growing virtualization market

4. Making and selling low-cost, unbranded low-price computers

Citrix Systems Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Citrix Systems are as mentioned:

1. Intense Competition in the market

2. Threat of new entrant with low price value proposition

3. Threat due to fluctuation in the currency

Citrix Systems Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Citrix Systems:

1. LogMein, Inc
2. VMware, Inc

Hence this concludes the Citrix Systems SWOT analysis.

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About Citrix Systems

Citrix Systems Overview
Parent Company

Swisscom CIT


Computer Services


IT & Technology

Tagline/ Slogan

Simplicity is power


Their USP is platform diversity

Citrix Systems STP

Desktop Visualization, Networking, Datacentre and Cloud, Collaboration and support

Target Market

Companies in North America for support market


They are positioned as Server Virtualization infrastructure

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Citrix Systems. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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