Published in IT & Technology category by MBA Skool Team
Citrix Systems is one of the leading brands in the IT & Technology sector. Citrix Systems SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Citrix Systems:
It directly reach consumer so save the retailers margin, this reach is high due to its large diversified geographical spread
Strong online service segment, wherein it can customize products easily
Excellent supply chain management, which helps to reduce cost
It has development centres in India, UK and Australia with over 6000 strong workforce
Above are the strengths in the SWOT Analysis of Citrix Systems. The strengths of Citrix Systems looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Citrix Systems Weaknesses
Supplier issues causing a few operational issues
Restricted global penetration as compared to a few other leading companies
These were the weaknesses in the Citrix Systems SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Citrix Systems Opportunities
Growing virtualization market
Making and selling low-cost, unbranded low-price computers
Above we covered the opportunities in Citrix Systems SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Citrix Systems Threats
Intense Competition in the market
Threat of new entrant with low price value proposition
Threat due to fluctuation in the currency
The threats in the SWOT Analysis of Citrix Systems are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Citrix Systems SWOT analysis.
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About Citrix Systems
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Desktop Visualization, Networking, Datacentre and Cloud, Collaboration and support
Companies in North America for support market
They are positioned as Server Virtualization infrastructure
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