Fiserv SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2673

SWOT Analysis of Fiserv with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fiserv, Inc.


Computer Services


IT and Technology

Tagline/ Slogan

Where money and technology meets


Specialist in information technology provider for financial services



Financial service industry

Target Group

Banks, credit unions and thrifts, billers, mortgage lenders and leasing companies, brokerage and investment firms and other business clients


It positions itself as the industry's technology provider of choice and prudently managing the pursuit of our business goals

SWOT Analysis


1. Strong hold in Financial service solutions

2. Largest provider of information technology services to the financial services industry

3. It has done large number of acquisitions which has increased its global reach

4. Innovative products and customer focused services

5. Strong financial position and good reputation in the industry


1. Focus on only single sector in industry can be a concern

2. Despite good offerings, brand presence and recall is limited


1. Increasing usage online payments

2. Key role played by  IT in Financial services

3. Increasing customization solutions by the financial institution


1. Increasing competition from small players and peers

2. Global Economic slowdown

3. Slowdown in financial service business in US and across the world



1. Capgemini
2. Cognizant technology
3. Total system services

4. Accenture

5. Fidelity National information services

The table above concludes the Fiserv SWOT analysis along with its marketing and brand parameters.


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