Fiserv SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fiserv analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fiserv SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fiserv to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fiserv is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fiserv competitors and includes Fiserv target market, segmentation, positioning & Unique Selling Proposition (USP).

Fiserv SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fiserv Brand Analysis
Parent Company

Fiserv, Inc.

Category

Computer Services

Sector

IT & Technology

Tagline/ Slogan

Where money and technology meets

USP

Specialist in information technology provider for financial services

Fiserv STP
Fiserv Segmentation

Financial service industry

Fiserv Target Market

Banks, credit unions and thrifts, billers, mortgage lenders and leasing companies, brokerage and investment firms and other business clients

Fiserv Positioning

It positions itself as the industry's technology provider of choice and prudently managing the pursuit of our business goals

Fiserv SWOT Analysis
Fiserv Strengths

Below are the Strengths in the SWOT Analysis of Fiserv:

1. Strong hold in Financial service solutions

2. Largest provider of information technology services to the financial services industry

3. It has done large number of acquisitions which has increased its global reach

4. Innovative products and customer focused services

5. Strong financial position and good reputation in the industry

Fiserv Weaknesses

Here are the weaknesses in the Fiserv SWOT Analysis:

1. Focus on only single sector in industry can be a concern

2. Despite good offerings, brand presence and recall is limited

Fiserv Opportunities

Following are the Opportunities in Fiserv SWOT Analysis:

1. Increasing usage online payments

2. Key role played by  IT in Financial services

3. Increasing customization solutions by the financial institution

Fiserv Threats

The threats in the SWOT Analysis of Fiserv are as mentioned:

1. Increasing competition from small players and peers

2. Global Economic slowdown

3. Slowdown in financial service business in US and across the world

Fiserv Competition
Competitors

Below are the top 5 Fiserv competitors:

1. Capgemini
2. Cognizant technology
3. Total system services

4. Accenture

5. Fidelity National information services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fiserv. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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