Fiserv SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fiserv analyses the brand by its strengths, weaknesses, opportunities & threats. In Fiserv SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fiserv to benchmark its business & performance as compared to the competitors. Fiserv is one of the leading brands in the IT & Technology sector.

The article below lists the Fiserv SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fiserv SWOT Analysis:

SWOT Analysis of Fiserv

For Fiserv, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fiserv Strengths

The strengths of Fiserv looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fiserv :

1. Strong hold in Financial service solutions

2. Largest provider of information technology services to the financial services industry

3. It has done large number of acquisitions which has increased its global reach

4. Innovative products and customer focused services

5. Strong financial position and good reputation in the industry

Fiserv Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fiserv SWOT Analysis:

1. Focus on only single sector in industry can be a concern

2. Despite good offerings, brand presence and recall is limited

Fiserv Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fiserv SWOT Analysis:

1. Increasing usage online payments

2. Key role played by  IT in Financial services

3. Increasing customization solutions by the financial institution

Fiserv Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fiserv are as mentioned:

1. Increasing competition from small players and peers

2. Global Economic slowdown

3. Slowdown in financial service business in US and across the world

Fiserv Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Fiserv:

1. Capgemini
2. Cognizant technology
3. Total system services

4. Accenture

5. Fidelity National information services

Hence this concludes the Fiserv SWOT analysis.

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About Fiserv

Fiserv Overview
Parent Company

Fiserv, Inc.


Computer Services


IT & Technology

Tagline/ Slogan

Where money and technology meets


Specialist in information technology provider for financial services

Fiserv STP

Financial service industry

Target Market

Banks, credit unions and thrifts, billers, mortgage lenders and leasing companies, brokerage and investment firms and other business clients


It positions itself as the industry's technology provider of choice and prudently managing the pursuit of our business goals

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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