Fiserv SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3610

SWOT Analysis of Fiserv with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fiserv, Inc.


Computer Services


IT & Technology

Tagline/ Slogan

Where money and technology meets


Specialist in information technology provider for financial services

Fiserv STP


Financial service industry

Target Group

Banks, credit unions and thrifts, billers, mortgage lenders and leasing companies, brokerage and investment firms and other business clients


It positions itself as the industry's technology provider of choice and prudently managing the pursuit of our business goals

Fiserv SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fiserv :

1. Strong hold in Financial service solutions

2. Largest provider of information technology services to the financial services industry

3. It has done large number of acquisitions which has increased its global reach

4. Innovative products and customer focused services

5. Strong financial position and good reputation in the industry


1. Focus on only single sector in industry can be a concern

2. Despite good offerings, brand presence and recall is limited


1. Increasing usage online payments

2. Key role played by  IT in Financial services

3. Increasing customization solutions by the financial institution


1. Increasing competition from small players and peers

2. Global Economic slowdown

3. Slowdown in financial service business in US and across the world

Fiserv Competition


Below are the 5 main Fiserv competitors :

1. Capgemini
2. Cognizant technology
3. Total system services

4. Accenture

5. Fidelity National information services

The brandguide table above concludes the Fiserv SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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