Redington India SWOT Analysis
Redington India is one of the leading brands in the IT & Technology sector. Redington India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Redington India:
Quick Glance:
Redington India Strengths
- Largest distributor channel in India
- Its wide reach to its customers
- Sound Infrastructure and IT systems
- It is proficient in handling large and complex multi location distribution channel
Above are the strengths in the SWOT Analysis of Redington India. The strengths of Redington India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Redington India Weaknesses
- It follows A BOX IN and A BOX OUT approach which results in less technical knowledge
- Company operations are limited and follows stringent financial policies
- Perceived as Conservative and Risk averse dealings
These were the weaknesses in the Redington India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Redington India Opportunities
- Company added Abode and ORACLE to its vendor list
- Huge international market with the increase in IT and Non-IT products requirement in supply chain
- The acquiring of RIM’s unlocked version of Blackberry and HP distribution in India
Above we covered the opportunities in Redington India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Redington India Threats
- Ingram Micro the world’s largest distributor of IT and Non-It products have strong relationships with global vendors
- IM’s wide range of products
- IM provide better ready to fund in competitors market
- Company’s low market share in Non-IT products
The threats in the SWOT Analysis of Redington India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Redington India SWOT analysis.
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About Redington India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Redington India Overview | |
|---|---|
| Parent Company |
Redington India Ltd. |
| Category |
IT Services |
| Sector | |
| Tagline/ Slogan |
END TO END SCM Solutions!! |
| USP |
Highly leveraged distribution Channel |
| Redington India STP | |
| Segmentation |
IT and Non IT services distributors and dealers |
| Target Market |
Technology, Telecom, Lifestyle and Consumer Electronics Products, worldwide |
| Positioning |
One-stop-solution for its partners for all their requirements |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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