Redington India SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2587

SWOT Analysis of Redington India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Redington India

Parent Company

Redington India Ltd.


IT  Services


IT and Technology

Tagline/ Slogan

END TO END SCM Solutions!!


Highly leveraged distribution Channel



IT and Non IT services distributors and dealers

Target Group

Technology, Telecom, Lifestyle and Consumer Electronics Products, worldwide


One-stop-solution for its partners for all their requirements

SWOT Analysis


1.Largest distributor channel in India

2. Its wide reach to its customers

3. Sound Infrastructure and IT systems

4. It is proficient in handling large and complex multi location distribution channel


1. It follows A BOX IN and A BOX OUT approach which results in less technical knowledge

2. Company operations are limited and follows stringent financial policies

3. Perceived as Conservative and Risk averse dealings


1. Company added Abode and ORACLE to its vendor list

2. Huge international market with the increase in IT and Non-IT products requirement in supply chain

3. The acquiring of RIM’s unlocked version of Blackberry and HP distribution in India


1. Ingram Micro the world’s largest distributor of IT and Non-It products have strong relationships with global  vendors

2. IM’s wide range of products

3. IM provide better ready to fund in competitors market

4. Company’s low market share in Non-IT products



1. Ingram Micro Inc.

2. HCL Technologies Ltd.

3. CMC Ltd.

4. Compuage Infocom

5. JK Software Solution

The table above concludes the Redington India SWOT analysis along with its marketing and brand parameters.


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