Moser Baer SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2766

SWOT Analysis of Moser Baer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Moser Baer

Parent Company

Moser Baer India Ltd.


Computer Storage Devices


IT and Technology

Tagline/ Slogan

Rewriting the future


Moser Baer offers the best-in-class products with a warranty of 100% replacement in the optical media segment



Optical Media, USB business and entertainment segments

Target Group

Film production houses, Electronic Companies, educated people


Right pricing for a product

SWOT Analysis


1. Hard disk drives are the most common media for storing electronic information

2. One of the Largest market share in the worldwide disk drive market

3.Popular brand presence and distribution

4. Designs, manufactures, and markets a broad product line

5. Multiple distribution channels

6. Only independent disk drive manufacturer to be fully vertically integrated

7. Products for both high-end and low-end markets


1. Core disk drive operations are not receiving full value in stock market

2. Higher research and development costs and capital expenditures than competition due to vertical integration


1. Increasing demand for larger and more efficient data access and storage devices

2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data


1. Emerging Technologies

2. Anti dumping and anti subsidy inquiry

3. Sharp fall in product price

4. Piracy in the industry



1. Compuage Infocom TVS Electronics

2. Zenith Computers MRO-TEK

3. Euro Multivision

4. Kingston

5. Imation

6. CMC Ltd.

7. HCL info

8. S Mobility

The table above concludes the Moser Baer SWOT analysis along with its marketing and brand parameters.


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