Moser Baer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Moser Baer analyses the brand by its strengths, weaknesses, opportunities & threats. In Moser Baer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moser Baer to benchmark its business & performance as compared to the competitors. Moser Baer is one of the leading brands in the IT & Technology sector.

The table below lists the Moser Baer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Moser Baer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Moser Baer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Moser Baer Brand Analysis
Parent Company

Moser Baer India Ltd.

Category

Computer Storage Devices

Sector

IT & Technology

Tagline/ Slogan

Rewriting the future

USP

Moser Baer offers the best-in-class products with a warranty of 100% replacement in the optical media segment

Moser Baer STP
Segment

Optical Media, USB business and entertainment segments

Target Group

Film production houses, Electronic Companies, educated people

Positioning

Right pricing for a product

SWOT Analysis of Moser Baer
Moser Baer Strengths

Below are the Strengths in the SWOT Analysis of Moser Baer:

1. Hard disk drives are the most common media for storing electronic information

2. One of the Largest market share in the worldwide disk drive market

3.Popular brand presence and distribution

4. Designs, manufactures, and markets a broad product line

5. Multiple distribution channels

6. Only independent disk drive manufacturer to be fully vertically integrated

7. Products for both high-end and low-end markets

Moser Baer Weaknesses

Here are the weaknesses in the Moser Baer SWOT Analysis:

1. Core disk drive operations are not receiving full value in stock market

2. Higher research and development costs and capital expenditures than competition due to vertical integration

Moser Baer Opportunities

Following are the Opportunities in Moser Baer SWOT Analysis:

1. Increasing demand for larger and more efficient data access and storage devices

2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data

Moser Baer Threats

The threats in the SWOT Analysis of Moser Baer are as mentioned:

1. Emerging Technologies

2. Anti dumping and anti subsidy inquiry

3. Sharp fall in product price

4. Piracy in the industry

Moser Baer Competition
Moser Baer Competitors

Below are the top 8 competitors of Moser Baer:

1. Compuage Infocom TVS Electronics

2. Zenith Computers MRO-TEK

3. Euro Multivision

4. Kingston

5. Imation

6. CMC Ltd.

7. HCL info

8. S Mobility


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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