Moser Baer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Moser Baer analyses the brand by its strengths, weaknesses, opportunities & threats. In Moser Baer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moser Baer to benchmark its business & performance as compared to the competitors. Moser Baer is one of the leading brands in the IT & Technology sector.

The article below lists the Moser Baer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Moser Baer SWOT Analysis:

SWOT Analysis of Moser Baer

For Moser Baer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Moser Baer Strengths

The strengths of Moser Baer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Moser Baer :

1. Hard disk drives are the most common media for storing electronic information

2. One of the Largest market share in the worldwide disk drive market

3.Popular brand presence and distribution

4. Designs, manufactures, and markets a broad product line

5. Multiple distribution channels

6. Only independent disk drive manufacturer to be fully vertically integrated

7. Products for both high-end and low-end markets

Moser Baer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Moser Baer SWOT Analysis:

1. Core disk drive operations are not receiving full value in stock market

2. Higher research and development costs and capital expenditures than competition due to vertical integration


Moser Baer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Moser Baer SWOT Analysis:

1. Increasing demand for larger and more efficient data access and storage devices

2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data

Moser Baer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Moser Baer are as mentioned:

1. Emerging Technologies

2. Anti dumping and anti subsidy inquiry

3. Sharp fall in product price

4. Piracy in the industry


Moser Baer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Moser Baer:

1. Compuage Infocom TVS Electronics

2. Zenith Computers MRO-TEK

3. Euro Multivision

4. Kingston

5. Imation

6. CMC Ltd.

7. HCL info

8. S Mobility

Hence this concludes the Moser Baer SWOT analysis.

Continue reading more about the brand/company.

About Moser Baer

Moser Baer Overview
Parent Company

Moser Baer India Ltd.

Category

Computer Storage Devices

Sector

IT & Technology

Tagline/ Slogan

Rewriting the future

USP

Moser Baer offers the best-in-class products with a warranty of 100% replacement in the optical media segment

Moser Baer STP
Segmentation

Optical Media, USB business and entertainment segments

Target Market

Film production houses, Electronic Companies, educated people

Positioning

Right pricing for a product


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Moser Baer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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