Dixons Retail SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3954

SWOT analysis of Dixons Retail analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dixons Retail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dixons Retail to benchmark its business & performance as compared to the competitors and industry. Dixons Retail is one of the leading brands in the IT & Technology sector. The table below also lists the top Dixons Retail competitors and elaborates Dixons Retail market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dixons Retail SWOT, Competitors, Marketing STP & Brand analysis Table
Dixons Retail Brand Analysis
Parent Company

Dixons Retail


Computer & Electronics Retail


IT & Technology

Tagline/ Slogan

Bringing life to technology


Low Price product delivery

Dixons Retail STP

People purchasing technology electronic goods and specialty products and people requiring repair of commodity

Target Group

Middle and upper middle class individuals


Value for money product delivery

Dixons Retail SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dixons Retail. Strengths are:

1. Broad product offering for the customers

2. Diverse range of customers and Wide network of stores

3. Strong E-platform

4. The number one market leaders in the UK & Ireland, Nordics and Greece


Here are the weaknesses in the Dixons Retail SWOT Analysis:

1. Strong competition means market share is limited

2. Weak brand presence in international market


Following are the Opportunities in Dixons Retail SWOT Analysis:

1. Growth in E-business and Roll-Out of new stores

2. Positive outlook of LCD market

3. Global expansion and more customers


The threats in the SWOT Analysis of Dixons Retail are as mentioned:

1. Competitors strengthening position

2. Hike in value added tax

3. Increasing manpower cost

Dixons Retail Competition

Below are the top 2 Dixons Retail competitors:


2.  WalMart

The brandguide table above concludes the Dixons Retail SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dixons Retail. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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