Dixons Retail SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3382

SWOT Analysis of Dixons Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dixons Retail

Parent Company

Dixons Retail


Computer & Electronics Retail


IT & Technology

Tagline/ Slogan

Bringing life to technology


Low Price product delivery

Dixons Retail STP


People purchasing technology electronic goods and specialty products and people requiring repair of commodity

Target Group

Middle and upper middle class individuals


Value for money product delivery

Dixons Retail SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dixons Retail :

1. Broad product offering for the customers

2. Diverse range of customers and Wide network of stores

3. Strong E-platform

4. The number one market leaders in the UK & Ireland, Nordics and Greece


1. Strong competition means market share is limited

2. Weak brand presence in international market


1. Growth in E-business and Roll-Out of new stores

2. Positive outlook of LCD market

3. Global expansion and more customers


1. Competitors strengthening position

2. Hike in value added tax

3. Increasing manpower cost

Dixons Retail Competition


Below are the 2 main Dixons Retail competitors :


2.  WalMart

The brandguide table above concludes the Dixons Retail SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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