Dixons Retail SWOT Analysis, Competitors & USP
SWOT analysis of Dixons Retail analyses the brand by its strengths, weaknesses, opportunities & threats. In Dixons Retail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dixons Retail to benchmark its business & performance as compared to the competitors. Dixons Retail is one of the leading brands in the IT & Technology sector.
The table below lists the Dixons Retail SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dixons Retail competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Dixons Retail Brand Analysis | |
|---|---|
| Parent Company |
Dixons Retail |
| Category |
Computer & Electronics Retail |
| Sector | |
| Tagline/ Slogan |
Bringing life to technology |
| USP |
Low Price product delivery |
| Dixons Retail STP | |
| Segment |
People purchasing technology electronic goods and specialty products and people requiring repair of commodity |
| Target Group |
Middle and upper middle class individuals |
| Positioning |
Value for money product delivery |
| SWOT Analysis of Dixons Retail | |
| Dixons Retail Strengths |
Below are the Strengths in the SWOT Analysis of Dixons Retail: 1. Broad product offering for the customers 2. Diverse range of customers and Wide network of stores 3. Strong E-platform 4. The number one market leaders in the UK & Ireland, Nordics and Greece |
| Dixons Retail Weaknesses |
Here are the weaknesses in the Dixons Retail SWOT Analysis: 1. Strong competition means market share is limited 2. Weak brand presence in international market |
| Dixons Retail Opportunities |
Following are the Opportunities in Dixons Retail SWOT Analysis: 1. Growth in E-business and Roll-Out of new stores 2. Positive outlook of LCD market 3. Global expansion and more customers |
| Dixons Retail Threats |
The threats in the SWOT Analysis of Dixons Retail are as mentioned: 1. Competitors strengthening position 2. Hike in value added tax 3. Increasing manpower cost |
| Dixons Retail Competition | |
| Dixons Retail Competitors |
Below are the top 2 competitors of Dixons Retail: 1. FAMSA 2. WalMart |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dixons Retail. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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