Dixons Retail SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dixons Retail analyses the brand by its strengths, weaknesses, opportunities & threats. In Dixons Retail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dixons Retail to benchmark its business & performance as compared to the competitors. Dixons Retail is one of the leading brands in the IT & Technology sector.

The table below lists the Dixons Retail SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dixons Retail competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dixons Retail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dixons Retail Brand Analysis
Parent Company

Dixons Retail


Computer & Electronics Retail


IT & Technology

Tagline/ Slogan

Bringing life to technology


Low Price product delivery

Dixons Retail STP

People purchasing technology electronic goods and specialty products and people requiring repair of commodity

Target Group

Middle and upper middle class individuals


Value for money product delivery

SWOT Analysis of Dixons Retail
Dixons Retail Strengths

Below are the Strengths in the SWOT Analysis of Dixons Retail:

1. Broad product offering for the customers

2. Diverse range of customers and Wide network of stores

3. Strong E-platform

4. The number one market leaders in the UK & Ireland, Nordics and Greece

Dixons Retail Weaknesses

Here are the weaknesses in the Dixons Retail SWOT Analysis:

1. Strong competition means market share is limited

2. Weak brand presence in international market

Dixons Retail Opportunities

Following are the Opportunities in Dixons Retail SWOT Analysis:

1. Growth in E-business and Roll-Out of new stores

2. Positive outlook of LCD market

3. Global expansion and more customers

Dixons Retail Threats

The threats in the SWOT Analysis of Dixons Retail are as mentioned:

1. Competitors strengthening position

2. Hike in value added tax

3. Increasing manpower cost

Dixons Retail Competition
Dixons Retail Competitors

Below are the top 2 competitors of Dixons Retail:


2.  WalMart

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dixons Retail. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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