Murata Manufacturing SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Murata Manufacturing analyses the brand by its strengths, weaknesses, opportunities & threats. In Murata Manufacturing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Murata Manufacturing to benchmark its business & performance as compared to the competitors. Murata Manufacturing is one of the leading brands in the IT & Technology sector.

The table below lists the Murata Manufacturing SWOT (Strengths, Weaknesses, Opportunities, Threats), top Murata Manufacturing competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Murata Manufacturing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Murata Manufacturing Brand Analysis
Parent Company

Murata Manufacturing Co. Ltd




IT & Technology

Tagline/ Slogan

Innovator in Electronics


Constantly evolving to change to the current needs

Murata Manufacturing STP

Ceramic capacitors, piezoelectric components, microwave devices and module products

Target Group

Audio-visual, communications, computers, peripherals, automotive electronics and home electronics businesses


Positioned as an innovator whose products change but whose values remain irresolute with time

SWOT Analysis of Murata Manufacturing
Murata Manufacturing Strengths

Below are the Strengths in the SWOT Analysis of Murata Manufacturing:

1. Strong presence in diverse sectors such as ceramic capacitors, piezoelectric components, microwave devices and module products
2. Strong and stable financials due to diversified product portfolio
3. Strong presence in various end markets such as audio-visulas, computers, communication, automotive electronics and home electronics

4. Has a small workforce but with its expertise prepares some of the finest innovative engineering electronics

Murata Manufacturing Weaknesses

Here are the weaknesses in the Murata Manufacturing SWOT Analysis:

1. High external borrowing which increased and weak liquidity position is a concern
2. Limited global reach and tieups means high vulnerability towards one economy

Murata Manufacturing Opportunities

Following are the Opportunities in Murata Manufacturing SWOT Analysis:

1. Surge in demand for flatscreen TV in south-east Asia has potential to trigger further growth
2. Launch of new products in recent times has created a cushion from fluctuations in demand
3. Global surge in demand for computers and their peripherals

Murata Manufacturing Threats

The threats in the SWOT Analysis of Murata Manufacturing are as mentioned:

1. Most of its revenue generated from markets outside Japan; therefore Yen appreciation is a threat
2. Strict compliance norms in Japan
3. Threat of natural disasters – as a result of 2011 japan earthquake, the company’s production units in Tome, Shendai, and Oyama were suspended

Murata Manufacturing Competition
Murata Manufacturing Competitors

Below are the top 6 competitors of Murata Manufacturing:

1. Kyocera Corporation

2. Vishay Intertechnology

3. AVX Corporation

4. Taiyo Yuden Co., Ltd.

5. Benchmark Electronics, Inc.

6. Premier Farnell plc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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