Published in IT & Technology category by MBA Skool Team
Murata Manufacturing is one of the leading brands in the IT & Technology sector. Murata Manufacturing SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Murata Manufacturing:
Strong presence in diverse sectors such as ceramic capacitors, piezoelectric components, microwave devices and module products
Strong and stable financials due to diversified product portfolio
Strong presence in various end markets such as audio-visulas, computers, communication, automotive electronics and home electronics
Has a small workforce but with its expertise prepares some of the finest innovative engineering electronics
Above are the strengths in the SWOT Analysis of Murata Manufacturing. The strengths of Murata Manufacturing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Murata Manufacturing Weaknesses
High external borrowing which increased and weak liquidity position is a concern
Limited global reach and tieups means high vulnerability towards one economy
These were the weaknesses in the Murata Manufacturing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Murata Manufacturing Opportunities
Surge in demand for flatscreen TV in south-east Asia has potential to trigger further growth
Launch of new products in recent times has created a cushion from fluctuations in demand
Global surge in demand for computers and their peripherals
Above we covered the opportunities in Murata Manufacturing SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Murata Manufacturing Threats
Most of its revenue generated from markets outside Japan; therefore Yen appreciation is a threat
Strict compliance norms in Japan
Threat of natural disasters – as a result of 2011 japan earthquake, the company’s production units in Tome, Shendai, and Oyama were suspended
The threats in the SWOT Analysis of Murata Manufacturing are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Murata Manufacturing SWOT analysis.
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About Murata Manufacturing
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Constantly evolving to change to the current needs
Murata Manufacturing STP
Ceramic capacitors, piezoelectric components, microwave devices and module products
Audio-visual, communications, computers, peripherals, automotive electronics and home electronics businesses
Positioned as an innovator whose products change but whose values remain irresolute with time
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