Hyflux Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hyflux Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyflux Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyflux Limited to benchmark its business & performance as compared to the competitors and industry. Hyflux Limited is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyflux Limited competitors and includes Hyflux Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyflux Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Hyflux Limited

Parent Company

Hyflux Limited


Water solutions company


IT & Technology

Tagline/ Slogan

Quenching the World's Thirst


Provider of integrated water management and environmental solutions

Hyflux Limited STP
Hyflux Limited Segmentation

Water solutions company

Hyflux Limited Target Market

Desalination plants

Hyflux Limited Positioning

Innovative and effective environmental solutions

Hyflux Limited SWOT Analysis
Hyflux Limited Strengths

Below are the Strengths in the SWOT Analysis of Hyflux Limited:

1. Global presence with projects in Singapore, Southeast Asia, China, India, Algeria, the Middle East and North Africa.
2. Having control over the raw material costs and staff costs
3. Joint venture with Mitsui & Co. to pursue opportunities in China

4. Awarded Asia Pacific Water Technology Company of the Year

5. The global presence includes projects in Singapore, China, Southeast Asia, The Middle East, and Algeria

Hyflux Limited Weaknesses

Here are the weaknesses in the Hyflux Limited SWOT Analysis:

1.Decreasing revenues for the past 2 years and fall in annual profit is a concern

2. Limited global presence means lesser brand awareness and low market share

Hyflux Limited Opportunities

Following are the Opportunities in Hyflux Limited SWOT Analysis:

1.Long term project operations & maintenance contracts leading to recurring income
2.Increased need to desalinate sea water

3. Ie-ups with govt institutions and acquisitions of other smaller players

Hyflux Limited Threats

The threats in the SWOT Analysis of Hyflux Limited are as mentioned:

1.Increased competition from multinational conglomerates

2. Increasing capital expenditure in the projects

Hyflux Limited Competition

Below are the top 3 Hyflux Limited competitors:

1. EMD Millipore Corporation

2. 3M Purification Inc.

3. GE Water and Process Technologies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyflux Limited. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin