Hyflux Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Hyflux Limited

Hyflux Limited

Water solutions company

IT & Technology

Quenching the World's Thirst

Provider of integrated water management and environmental solutions

Water solutions company

Desalination plants

Innovative and effective environmental solutions

Below are the Strengths in the SWOT Analysis of Hyflux Limited:

1. Global presence with projects in Singapore, Southeast Asia, China, India, Algeria, the Middle East and North Africa.
2. Having control over the raw material costs and staff costs
3. Joint venture with Mitsui & Co. to pursue opportunities in China

4. Awarded Asia Pacific Water Technology Company of the Year

5. The global presence includes projects in Singapore, China, Southeast Asia, The Middle East, and Algeria

Here are the weaknesses in the Hyflux Limited SWOT Analysis:

1.Decreasing revenues for the past 2 years and fall in annual profit is a concern

2. Limited global presence means lesser brand awareness and low market share

Following are the Opportunities in Hyflux Limited SWOT Analysis:

1.Long term project operations & maintenance contracts leading to recurring income
2.Increased need to desalinate sea water

3. Ie-ups with govt institutions and acquisitions of other smaller players

The threats in the SWOT Analysis of Hyflux Limited are as mentioned:

1.Increased competition from multinational conglomerates

2. Increasing capital expenditure in the projects

Below are the top 3 Hyflux Limited competitors:

1. EMD Millipore Corporation

2. 3M Purification Inc.

3. GE Water and Process Technologies