Hyflux Limited SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Hyflux Limited SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hyflux Limited, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Hyflux Limited is one of the leading brands in the IT & Technology sector. The article below lists the Hyflux Limited SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Hyflux Limited

For Hyflux Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hyflux Limited Strengths

The strengths of Hyflux Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Hyflux Limited :

1. Global presence with projects in Singapore, Southeast Asia, China, India, Algeria, the Middle East and North Africa.
2. Having control over the raw material costs and staff costs
3. Joint venture with Mitsui & Co. to pursue opportunities in China

4. Awarded Asia Pacific Water Technology Company of the Year

5. The global presence includes projects in Singapore, China, Southeast Asia, The Middle East, and Algeria

Hyflux Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hyflux Limited SWOT Analysis:

1.Decreasing revenues for the past 2 years and fall in annual profit is a concern

2. Limited global presence means lesser brand awareness and low market share

Hyflux Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hyflux Limited SWOT Analysis:

1.Long term project operations & maintenance contracts leading to recurring income
2.Increased need to desalinate sea water

3. Ie-ups with govt institutions and acquisitions of other smaller players

Hyflux Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hyflux Limited are as mentioned:

1.Increased competition from multinational conglomerates

2. Increasing capital expenditure in the projects

Hyflux Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hyflux Limited:

1. EMD Millipore Corporation

2. 3M Purification Inc.

3. GE Water and Process Technologies

Hence this concludes the Hyflux Limited SWOT analysis.

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About Hyflux Limited

Hyflux Limited

Parent Company

Hyflux Limited


Water solutions company


IT & Technology

Tagline/ Slogan

Quenching the World's Thirst


Provider of integrated water management and environmental solutions

Hyflux Limited STP

Water solutions company

Target Market

Desalination plants


Innovative and effective environmental solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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