Hyflux Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hyflux Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Hyflux Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyflux Limited to benchmark its business & performance as compared to the competitors. Hyflux Limited is one of the leading brands in the IT & Technology sector.

The table below lists the Hyflux Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyflux Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyflux Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Hyflux Limited

Parent Company

Hyflux Limited


Water solutions company


IT & Technology

Tagline/ Slogan

Quenching the World's Thirst


Provider of integrated water management and environmental solutions

Hyflux Limited STP

Water solutions company

Target Group

Desalination plants


Innovative and effective environmental solutions

SWOT Analysis of Hyflux Limited
Hyflux Limited Strengths

Below are the Strengths in the SWOT Analysis of Hyflux Limited:

1. Global presence with projects in Singapore, Southeast Asia, China, India, Algeria, the Middle East and North Africa.
2. Having control over the raw material costs and staff costs
3. Joint venture with Mitsui & Co. to pursue opportunities in China

4. Awarded Asia Pacific Water Technology Company of the Year

5. The global presence includes projects in Singapore, China, Southeast Asia, The Middle East, and Algeria

Hyflux Limited Weaknesses

Here are the weaknesses in the Hyflux Limited SWOT Analysis:

1.Decreasing revenues for the past 2 years and fall in annual profit is a concern

2. Limited global presence means lesser brand awareness and low market share

Hyflux Limited Opportunities

Following are the Opportunities in Hyflux Limited SWOT Analysis:

1.Long term project operations & maintenance contracts leading to recurring income
2.Increased need to desalinate sea water

3. Ie-ups with govt institutions and acquisitions of other smaller players

Hyflux Limited Threats

The threats in the SWOT Analysis of Hyflux Limited are as mentioned:

1.Increased competition from multinational conglomerates

2. Increasing capital expenditure in the projects

Hyflux Limited Competition
Hyflux Limited Competitors

Below are the top 3 competitors of Hyflux Limited:

1. EMD Millipore Corporation

2. 3M Purification Inc.

3. GE Water and Process Technologies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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