Hyflux Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of Hyflux Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyflux Limited

Parent Company

Hyflux Limited


Water solutions company


IT and Technology

Tagline/ Slogan

Quenching the World's Thirst


Provider of integrated water management and environmental solutions



Water solutions company

Target Group

Desalination plants


Innovative and effective environmental solutions

SWOT Analysis


1. Global presence with projects in Singapore, Southeast Asia, China, India, Algeria, the Middle East and North Africa.
2. Having control over the raw material costs and staff costs
3. Joint venture with Mitsui & Co. to pursue opportunities in China

4. Awarded Asia Pacific Water Technology Company of the Year

5. The global presence includes projects in Singapore, China, Southeast Asia, The Middle East, and Algeria


1.Decreasing revenues for the past 2 years and fall in annual profit is a concern

2. Limited global presence means lesser brand awareness and low market share


1.Long term project operations & maintenance contracts leading to recurring income
2.Increased need to desalinate sea water

3. Ie-ups with govt institutions and acquisitions of other smaller players


1.Increased competition from multinational conglomerates

2. Increasing capital expenditure in the projects



1. EMD Millipore Corporation

2. 3M Purification Inc.

3. GE Water and Process Technologies


The table above concludes the Hyflux Limited SWOT analysis along with its marketing and brand parameters.


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