SWOT Analysis of Singapore Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Singapore Technologies ST Engineering | |
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Parent Company |
Termasek Holdings |
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Category |
Engineering |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Global presence and diversified business portfolio |
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Singapore Technologies STP | |
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Segment |
Aerospace, Electronics, Land Systems, and Marine |
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Target Group |
Aircraft makers, shipping corporations etc |
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Positioning |
Global defence and engineering Group |
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Singapore Technologies SWOT Analysis | |
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Strengths |
1. One of the largest companies in terms of market capitalization listed on Singapore Exchange 4. The brand has over 100 subsidiaries like ST Kinetics, ST Aerospace, ST Marine and ST Electronics 5. Has been recognized for its efforts by various awards |
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Weaknesses |
1.Wide portfolio of businesses could result in lack of focus |
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Opportunities |
1.Wide range of customers ranging from commercial and defence organisations |
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Threats |
1.Increased dependence on aerospace division in net profit 3. Unfavorable industry dynamics can affect operational efficiency |
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Singapore Technologies Competition | |
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Competitors |
1. Evergreen Marine Corporation 2. Aviall, Inc. 3. Panasonic Avionics Corporation |
The brandguide table above concludes the Singapore Technologies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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