Singapore Technologies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Singapore Technologies analyses the brand by its strengths, weaknesses, opportunities & threats. In Singapore Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Singapore Technologies to benchmark its business & performance as compared to the competitors. Singapore Technologies is one of the leading brands in the IT & Technology sector.

The table below lists the Singapore Technologies SWOT (Strengths, Weaknesses, Opportunities, Threats), top Singapore Technologies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Singapore Technologies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Singapore Technologies ST Engineering

Parent Company

Termasek Holdings

Category

Engineering

Sector

IT & Technology

Tagline/ Slogan

-

USP

Global presence and diversified business portfolio

Singapore Technologies STP
Segment

Aerospace, Electronics, Land Systems, and Marine

Target Group

Aircraft makers, shipping corporations etc

Positioning

Global defence and engineering Group

SWOT Analysis of Singapore Technologies
Singapore Technologies Strengths

Below are the Strengths in the SWOT Analysis of Singapore Technologies:

1. One of the largest companies in terms of market capitalization listed on Singapore Exchange
2. Presence across 4 business verticals namely: Aerospace, Electronics, Land Systems, and Marine
3. Strong employee base of 23,000+ employees across 20+ countries

4. The brand has over 100 subsidiaries like ST Kinetics, ST Aerospace, ST Marine and ST Electronics

5. Has been recognized for its efforts by various awards

Singapore Technologies Weaknesses

Here are the weaknesses in the Singapore Technologies SWOT Analysis:

1.Wide portfolio of businesses could result in lack of focus
2.Huge capital investment related projects and limited geographic presence

Singapore Technologies Opportunities

Following are the Opportunities in Singapore Technologies SWOT Analysis:

1.Wide range of customers ranging from commercial and defence organisations
2.Increased profitability from aerospace division

Singapore Technologies Threats

The threats in the SWOT Analysis of Singapore Technologies are as mentioned:

1.Increased dependence on aerospace division in net profit
2.Competition from other competitors

3. Unfavorable industry dynamics can affect operational efficiency

Singapore Technologies Competition
Singapore Technologies Competitors

Below are the top 3 competitors of Singapore Technologies:

1. Evergreen Marine Corporation

2. Aviall, Inc.

3. Panasonic Avionics Corporation

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Singapore Technologies. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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