Singapore Technologies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Singapore Technologies analyses the brand by its strengths, weaknesses, opportunities & threats. In Singapore Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Singapore Technologies to benchmark its business & performance as compared to the competitors. Singapore Technologies is one of the leading brands in the IT & Technology sector.

The article below lists the Singapore Technologies SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Singapore Technologies SWOT Analysis:

SWOT Analysis of Singapore Technologies

For Singapore Technologies, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Singapore Technologies Strengths

The strengths of Singapore Technologies looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Singapore Technologies :

1. One of the largest companies in terms of market capitalization listed on Singapore Exchange
2. Presence across 4 business verticals namely: Aerospace, Electronics, Land Systems, and Marine
3. Strong employee base of 23,000+ employees across 20+ countries

4. The brand has over 100 subsidiaries like ST Kinetics, ST Aerospace, ST Marine and ST Electronics

5. Has been recognized for its efforts by various awards

Singapore Technologies Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Singapore Technologies SWOT Analysis:

1.Wide portfolio of businesses could result in lack of focus
2.Huge capital investment related projects and limited geographic presence


Singapore Technologies Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Singapore Technologies SWOT Analysis:

1.Wide range of customers ranging from commercial and defence organisations
2.Increased profitability from aerospace division

Singapore Technologies Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Singapore Technologies are as mentioned:

1.Increased dependence on aerospace division in net profit
2.Competition from other competitors

3. Unfavorable industry dynamics can affect operational efficiency


Singapore Technologies Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Singapore Technologies:

1. Evergreen Marine Corporation

2. Aviall, Inc.

3. Panasonic Avionics Corporation

Hence this concludes the Singapore Technologies SWOT analysis.

Continue reading more about the brand/company.

About Singapore Technologies

Singapore Technologies ST Engineering

Parent Company

Termasek Holdings

Category

Engineering

Sector

IT & Technology

Tagline/ Slogan

-

USP

Global presence and diversified business portfolio

Singapore Technologies STP
Segmentation

Aerospace, Electronics, Land Systems, and Marine

Target Market

Aircraft makers, shipping corporations etc

Positioning

Global defence and engineering Group

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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