Dan's Supermarket SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 852

SWOT Analysis of Dan's Supermarket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dan's Supermarket

Parent Company

Dan's Supermarket


Super Market



Tagline/ Slogan

Independently Owned and Operated


The brand gives a feel of the Latin American culture



Super market shad retail stores

Target Group

Caters to the aesthetic likes of the rowing gentrified population


Quality with Low Price

SWOT Analysis


1. This supermarket is a good convenient spot to buy conventional tropical fruits, veggies, and root vegetables.

2. Regular store up gradation in floor and lighting

3. Friendly and helpful Staff

4. Affordable prices and good quality of products offered

5. Weekly coupons and special plans to attract customers


1. Product mix and shelving is relatively lesser than bigger brands

2. Low geographic reach of the brand compared to international players


1. To tap the market potential in Online retail shopping

2. Tie-ups with international players to boost business

3. Reaching out to newer customers through advertising and also new locations


1. Increasing competition from established and unorganized players

2. Higher costs of operations and increasing inventory management costs



1. The Food Emporium

2. Super Fresh

3. Food Basics

The table above concludes the Dan's Supermarket SWOT analysis along with its marketing and brand parameters.


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