Appliances Online SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Appliances Online analyses the brand by its strengths, weaknesses, opportunities & threats. In Appliances Online SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Appliances Online to benchmark its business & performance as compared to the competitors. Appliances Online is one of the leading brands in the lifestyle and retail sector.

The table below lists the Appliances Online SWOT (Strengths, Weaknesses, Opportunities, Threats), top Appliances Online competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Appliances Online SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Appliances Online Brand Analysis
Parent Company

Appliances Online

Category

White goods and home appliances

Sector

Lifestyle and Retail

Tagline/ Slogan

You Order, We deliver

USP

Legendary service

Appliances Online STP
Segment

Online retail

Target Group

Urban working class professionals

Positioning

Australia's most awesome appliance retailer

SWOT Analysis of Appliances Online
Appliances Online Strengths

Below are the Strengths in the SWOT Analysis of Appliances Online:

1. Best customer service experience

2. Hassle free and customer friendly

3. Free Delivery for metros, suburbs

4. Best available prices and online payment facilities availables

5. Good communication and delivery arrangements

6. Free delivery across locations, good customer support

Appliances Online Weaknesses

Here are the weaknesses in the Appliances Online SWOT Analysis:

1. The brand is limited to a few locations as compared to global players

2. Low geographic presence means limited market share and revenues

Appliances Online Opportunities

Following are the Opportunities in Appliances Online SWOT Analysis:

1. Investment in technology to fine tune delivery systems

2. Acquiring few other online stores to leverage on synergies

3. Expanding into newer

Appliances Online Threats

The threats in the SWOT Analysis of Appliances Online are as mentioned:

1. Low entry barriers

2. Easily replicable business model

3. Increasing competition and higher costs of operations

Appliances Online Competition
Appliances Online Competitors

Below are the top 4 competitors of Appliances Online:

1. Big W

2. Booktopia

3. BrandsExclusive

4. Catch of the day


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Appliances Online. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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