Appliances Online SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Appliances Online SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Appliances Online, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Appliances Online to benchmark its business & performance as compared to the competitors, and make strategic improvements. Appliances Online is one of the leading brands in the lifestyle and retail sector.

The article below lists the Appliances Online SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Appliances Online SWOT Analysis:

SWOT Analysis of Appliances Online

For Appliances Online, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Appliances Online Strengths

The strengths of Appliances Online looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Appliances Online :

1. Best customer service experience

2. Hassle free and customer friendly

3. Free Delivery for metros, suburbs

4. Best available prices and online payment facilities availables

5. Good communication and delivery arrangements

6. Free delivery across locations, good customer support

Appliances Online Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Appliances Online SWOT Analysis:

1. The brand is limited to a few locations as compared to global players

2. Low geographic presence means limited market share and revenues

Appliances Online Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Appliances Online SWOT Analysis:

1. Investment in technology to fine tune delivery systems

2. Acquiring few other online stores to leverage on synergies

3. Expanding into newer

Appliances Online Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Appliances Online are as mentioned:

1. Low entry barriers

2. Easily replicable business model

3. Increasing competition and higher costs of operations

Appliances Online Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Appliances Online:

1. Big W

2. Booktopia

3. BrandsExclusive

4. Catch of the day

Hence this concludes the Appliances Online SWOT analysis.

Continue reading more about the brand/company.

About Appliances Online

Appliances Online Overview
Parent Company

Appliances Online


White goods and home appliances


Lifestyle and Retail

Tagline/ Slogan

You Order, We deliver


Legendary service

Appliances Online STP

Online retail

Target Market

Urban working class professionals


Australia's most awesome appliance retailer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Appliances Online. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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