Appliances Online SWOT Analysis, USP & Competitors

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SWOT Analysis of Appliances Online with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Appliances Online

Parent Company

Appliances Online


White goods and home appliances


Online retail

Tagline/ Slogan

You Order, We deliver


Legendary service



Online retail

Target Group

Urban working class professionals


Australia's most awesome appliance retailer

SWOT Analysis


1. Best customer service experience

2. Hassle free and customer friendly

3. Free Delivery for metros, suburbs

4. Best available prices and online payment facilities availables

5. Good communication and delivery arrangements

6. Free delivery across locations, good customer support


1. The brand is limited to a few locations as compared to global players

2. Low geographic presence means limited market share and revenues


1. Investment in technology to fine tune delivery systems

2. Acquiring few other online stores to leverage on synergies

3. Expanding into newer


1. Low entry barriers

2. Easily replicable business model

3. Increasing competition and higher costs of operations



1. Big W

2. Booktopia

3. BrandsExclusive

4. Catch of the day

The table above concludes the Appliances Online SWOT analysis along with its marketing and brand parameters.


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