Published in Lifestyle and Retail category by MBA Skool Team
B & Q is one of the leading brands in the lifestyle and retail sector. B & Q SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of B & Q:
First retailer in the UK to offer a nationally recognized Home Improvement qualification which is accredited by leading awarding body City & Guilds.
d largest in the world with more than 60 stores opened internationally
Awarded chain-of-custody certification for both Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification schemes (PEFC)
Strong brand name in the UK
It is one of the largest in Europe with a strong presence in China as well
Above are the strengths in the SWOT Analysis of B & Q. The strengths of B & Q looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
B & Q Weaknesses
Legal issues have hurt the brand image on a few occasions
Intense competition from global players and limited brand differentiation
These were the weaknesses in the B & Q SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
B & Q Opportunities
Constantly creating new, differentiated, Innovative and wide range of products
Good international presence
One Planet Living business in order to reduce its impact on the world's resources.
Introduction of 60 double-decker lorries, a move already saving 4,800 miles and 4,600kg of emissions a day.
Above we covered the opportunities in B & Q SWOT Analysis. The opportunities for any brand can include prospects of future growth.
B & Q Threats
Volatile revenues that makes planning difficult
Several independent garden centres who pose tough competition by increased local marketing and improved use of technology
Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to B&Q's performance
The threats in the SWOT Analysis of B & Q are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the B & Q SWOT analysis.
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About B & Q
The table below gives the brand overview along with its target market, segmentation, positioning & USP
DIY Home improvement tools, Gardening Supplies and Plants
Simple people with a liking for home, Upper middle class
Positioned as an organization with a big energy vision
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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