B & Q SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3495

SWOT Analysis of B & Q with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

B & Q

Parent Company

Kingfisher PLC


DIY and home improvement



Tagline/ Slogan

You can do it when you B&Q it


Market leader with a great brand popularity



DIY Home improvement tools, Gardening Supplies and Plants

Target Group

Simple people with a liking for home, Upper middle class


Positioned as an organization with a big energy vision

SWOT Analysis


1. About 400 stores and close to 30,000 employees.

2. First retailer in the UK to offer a nationally recognized Home Improvement qualification which is accredited by leading awarding body City & Guilds.

3. 3rd largest in the world with more than 60 stores opened internationally

4. Awarded chain-of-custody certification for both Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification schemes (PEFC)

5. Strong brand name in the UK

6. It is one of the largest in Europe with a strong presence in China as well


1.Legal issues have hurt the brand image on a few occasions

2. Intense competition from global players and limited brand differentiation


1. Constantly creating new, differentiated, Innovative and wide range of products

2. Good international presence

3. One Planet Living business in order to reduce its impact on the world's resources.

4. Introduction of 60 double-decker lorries, a move already saving 4,800 miles and 4,600kg of emissions a day.


1.Volatile revenues that makes planning difficult

2.Several independent garden centres who pose tough competition by increased local marketing and improved use of technology

3. Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to B&Q's performance



1. Homebase

2. Crate & Barrel

3. Pier1 imports

4. Pottery Barn

5. Maisons Du Monde


The table above concludes the B & Q SWOT analysis along with its marketing and brand parameters.


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