B & Q SWOT Analysis, Competitors & USP

B & Q SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of B & Q, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like B & Q to benchmark its business & performance as compared to the competitors, and make strategic improvements. B & Q is one of the leading brands in the lifestyle and retail sector.

The article below lists the B & Q SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the B & Q SWOT Analysis:

SWOT Analysis of B & Q

For B & Q, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

B & Q Strengths

The strengths of B & Q looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of B & Q :

1. About 400 stores and close to 30,000 employees.

2. First retailer in the UK to offer a nationally recognized Home Improvement qualification which is accredited by leading awarding body City & Guilds.

3. 3rd largest in the world with more than 60 stores opened internationally

4. Awarded chain-of-custody certification for both Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification schemes (PEFC)

5. Strong brand name in the UK

6. It is one of the largest in Europe with a strong presence in China as well

B & Q Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the B & Q SWOT Analysis:

1.Legal issues have hurt the brand image on a few occasions

2. Intense competition from global players and limited brand differentiation

B & Q Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in B & Q SWOT Analysis:

1. Constantly creating new, differentiated, Innovative and wide range of products

2. Good international presence

3. One Planet Living business in order to reduce its impact on the world's resources.

4. Introduction of 60 double-decker lorries, a move already saving 4,800 miles and 4,600kg of emissions a day.

B & Q Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of B & Q are as mentioned:

1.Volatile revenues that makes planning difficult

2.Several independent garden centres who pose tough competition by increased local marketing and improved use of technology

3. Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to B&Q's performance

B & Q Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of B & Q:

1. Homebase

2. Crate & Barrel

3. Pier1 imports

4. Pottery Barn

5. Maisons Du Monde

Hence this concludes the B & Q SWOT analysis.

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About B & Q

B & Q Overview
Parent Company	Kingfisher PLC
Category	DIY and home improvement
Sector	Lifestyle and Retail
Tagline/ Slogan	You can do it when you B&Q it
USP	Market leader with a great brand popularity
B & Q STP
Segmentation	DIY Home improvement tools, Gardening Supplies and Plants
Target Market	Simple people with a liking for home, Upper middle class
Positioning	Positioned as an organization with a big energy vision

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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