B & Q SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of B & Q covering strengths, weaknesses, opportunities and threats.

B & Q Strengths

  1. About 400 stores and close to 30,000 employees.
  2. First retailer in the UK to offer a nationally recognized Home Improvement qualification which is accredited by leading awarding body City & Guilds.
  3. d largest in the world with more than 60 stores opened internationally
  4. Awarded chain-of-custody certification for both Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification schemes (PEFC)
  5. Strong brand name in the UK
  6. It is one of the largest in Europe with a strong presence in China as well

Above are the strengths in the SWOT Analysis of B & Q. The strengths of B & Q looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

B & Q Weaknesses

  1. Legal issues have hurt the brand image on a few occasions
  2. Intense competition from global players and limited brand differentiation

These were the weaknesses in the B & Q SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

B & Q Opportunities

  1. Constantly creating new, differentiated, Innovative and wide range of products
  2. Good international presence
  3. One Planet Living business in order to reduce its impact on the world's resources.
  4. Introduction of 60 double-decker lorries, a move already saving 4,800 miles and 4,600kg of emissions a day.

Above we covered the opportunities in B & Q SWOT Analysis. The opportunities for any brand can include prospects of future growth.

B & Q Threats

  1. Volatile revenues that makes planning difficult
  2. Several independent garden centres who pose tough competition by increased local marketing and improved use of technology
  3. Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to B&Q's performance

The threats in the SWOT Analysis of B & Q are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the B & Q SWOT analysis.

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About B & Q

The table below gives the brand overview along with its target market, segmentation, positioning & USP

B & Q Overview
Parent Company

Kingfisher PLC

Category

DIY and home improvement

Sector

Lifestyle and Retail

Tagline/ Slogan

You can do it when you B&Q it

USP

Market leader with a great brand popularity

B & Q STP
Segmentation

DIY Home improvement tools, Gardening Supplies and Plants

Target Market

Simple people with a liking for home, Upper middle class

Positioning

Positioned as an organization with a big energy vision

 


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to B & Q. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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