Neiman Marcus SWOT Analysis, Competitors & USP
SWOT analysis of Neiman Marcus analyses the brand by its strengths, weaknesses, opportunities & threats. In Neiman Marcus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Neiman Marcus to benchmark its business & performance as compared to the competitors. Neiman Marcus is one of the leading brands in the lifestyle and retail sector.
The table below lists the Neiman Marcus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Neiman Marcus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Neiman Marcus Brand Analysis | |
|---|---|
| Parent Company |
Ares Management, CPP Investment Board, Leonard Green & Partners |
| Category |
Luxury Retailer |
| Sector | |
| Tagline/ Slogan |
Fashions best designers, plus beauty's best brands |
| USP |
finest fashion and quality products in an exceptional environment |
| Neiman Marcus STP | |
| Segment |
Men and Women apparel and clothing |
| Target Group |
Premium segment shoppers |
| Positioning |
premier luxury retailer recognized for merchandise leadership and superior customer service |
| SWOT Analysis of Neiman Marcus | |
| Neiman Marcus Strengths |
Below are the Strengths in the SWOT Analysis of Neiman Marcus: 1. American luxury specialty department stores 5. Strong luxury brand portfolio 6. Premium customers are recession resistant shoppers with high discretionary spending |
| Neiman Marcus Weaknesses |
Here are the weaknesses in the Neiman Marcus SWOT Analysis: 1. Limited marketing & global exposure compared to global brands 2. Controversy of alleged fur usage & credit card fraud was a setback |
| Neiman Marcus Opportunities |
Following are the Opportunities in Neiman Marcus SWOT Analysis: 1. NM’s entry into e-commerce 4. Expansion of the brand in the global market |
| Neiman Marcus Threats |
The threats in the SWOT Analysis of Neiman Marcus are as mentioned: 1.Increasing counterfeit items |
| Neiman Marcus Competition | |
| Neiman Marcus Competitors |
Below are the top 5 competitors of Neiman Marcus: 1.Barneys 4. Bloomingdale’s 5.Saks Fifth Avenue |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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