Published in Lifestyle and Retail category by MBA Skool Team
Neiman Marcus is one of the leading brands in the lifestyle and retail sector. Neiman Marcus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Neiman Marcus:
Products include clothing, footwear, furniture, jewelry, beauty products, electronics and housewares
Strong customer loyalty program
Multi channel retail formats
Strong luxury brand portfolio
Premium customers are recession resistant shoppers with high discretionary spending
Above are the strengths in the SWOT Analysis of Neiman Marcus. The strengths of Neiman Marcus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Neiman Marcus Weaknesses
Limited marketing & global exposure compared to global brands
Controversy of alleged fur usage & credit card fraud was a setback
These were the weaknesses in the Neiman Marcus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Neiman Marcus Opportunities
NM’s entry into e-commerce
Develop and cultivate the CUSP for mid-tier shoppers
US online retail sales projected to grow
Expansion of the brand in the global market
Above we covered the opportunities in Neiman Marcus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Neiman Marcus Threats
Increasing counterfeit items
Luxury and high end designers retailing their clothing directly through websites
Intense competition can reduce market share
The threats in the SWOT Analysis of Neiman Marcus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Neiman Marcus SWOT analysis.
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About Neiman Marcus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Neiman Marcus Overview
Ares Management, CPP Investment Board, Leonard Green & Partners
Fashions best designers, plus beauty's best brands
finest fashion and quality products in an exceptional environment
Neiman Marcus STP
Men and Women apparel and clothing
Premium segment shoppers
premier luxury retailer recognized for merchandise leadership and superior customer service
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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