Neiman Marcus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Neiman Marcus analyses the brand by its strengths, weaknesses, opportunities & threats. In Neiman Marcus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neiman Marcus to benchmark its business & performance as compared to the competitors. Neiman Marcus is one of the leading brands in the lifestyle and retail sector.

The table below lists the Neiman Marcus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Neiman Marcus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Neiman Marcus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Neiman Marcus Brand Analysis
Parent Company

Ares Management, CPP Investment Board, Leonard Green & Partners

Category

Luxury Retailer

Sector

Lifestyle and Retail

Tagline/ Slogan

Fashions best designers, plus beauty's best brands

USP

finest fashion and quality products in an exceptional environment

Neiman Marcus STP
Segment

Men and Women apparel and clothing

Target Group

Premium segment shoppers

Positioning

premier luxury retailer recognized for merchandise leadership and superior customer service

SWOT Analysis of Neiman Marcus
Neiman Marcus Strengths

Below are the Strengths in the SWOT Analysis of Neiman Marcus:

1. American luxury specialty department stores
2.Products include clothing, footwear, furniture, jewelry, beauty products, electronics and housewares 
3. Strong customer loyalty program
4. Multi channel retail formats

5. Strong luxury brand portfolio

6. Premium customers are recession resistant shoppers with high discretionary spending

Neiman Marcus Weaknesses

Here are the weaknesses in the Neiman Marcus SWOT Analysis:

1. Limited marketing & global exposure compared to global brands

2. Controversy of alleged fur usage & credit card fraud was a setback

Neiman Marcus Opportunities

Following are the Opportunities in Neiman Marcus SWOT Analysis:

1. NM’s entry into e-commerce
2. Develop and cultivate the CUSP for mid-tier shoppers
3.US online retail sales projected to grow

4. Expansion of the brand in the global market

Neiman Marcus Threats

The threats in the SWOT Analysis of Neiman Marcus are as mentioned:

1.Increasing counterfeit items
2.Luxury and high end designers retailing their clothing directly through websites
3.Intense competition can reduce market share

Neiman Marcus Competition
Neiman Marcus Competitors

Below are the top 5 competitors of Neiman Marcus:

1.Barneys
2.Lord and Taylor
3.Nordstorm

4. Bloomingdale’s

5.Saks Fifth Avenue


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Neiman Marcus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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