SWOT Analysis of Neiman Marcus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Neiman Marcus |
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Parent Company |
Ares Management, CPP Investment Board, Leonard Green & Partners |
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Category |
Luxury Retailer |
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Sector |
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Tagline/ Slogan |
Fashions best designers, plus beauty's best brands |
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USP |
finest fashion and quality products in an exceptional environment |
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Neiman Marcus STP |
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Segment |
Men and Women apparel and clothing |
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Target Group |
Premium segment shoppers |
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Positioning |
premier luxury retailer recognized for merchandise leadership and superior customer service |
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Neiman Marcus SWOT Analysis |
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Strengths |
1. American luxury specialty department stores 5. Strong luxury brand portfolio 6. Premium customers are recession resistant shoppers with high discretionary spending |
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Weaknesses |
1. Limited marketing & global exposure compared to global brands 2. Controversy of alleged fur usage & credit card fraud was a setback |
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Opportunities |
1. NM’s entry into e-commerce 4. Expansion of the brand in the global market |
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Threats |
1.Increasing counterfeit items |
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Neiman Marcus Competition |
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Competitors |
1.Barneys 4. Bloomingdale’s 5.Saks Fifth Avenue |
The brandguide table above concludes the Neiman Marcus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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