Neiman Marcus SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2087

SWOT Analysis of Neiman Marcus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neiman Marcus

Parent Company

Ares Management, CPP Investment Board, Leonard Green & Partners


Luxury Retailer


Lifestyle and Retail

Tagline/ Slogan

Fashions best designers, plus beauty's best brands


finest fashion and quality products in an exceptional environment



Men and Women apparel and clothing

Target Group

Premium segment shoppers


premier luxury retailer recognized for merchandise leadership and superior customer service

SWOT Analysis


1. American luxury specialty department stores
2.Products include clothing, footwear, furniture, jewelry, beauty products, electronics and housewares 
3. Strong customer loyalty program
4. Multi channel retail formats

5. Strong luxury brand portfolio

6. Premium customers are recession resistant shoppers with high discretionary spending


1. Limited marketing & global exposure compared to global brands

2. Controversy of alleged fur usage & credit card fraud was a setback


1. NM’s entry into e-commerce
2. Develop and cultivate the CUSP for mid-tier shoppers
3.US online retail sales projected to grow

4. Expansion of the brand in the global market


1.Increasing counterfeit items
2.Luxury and high end designers retailing their clothing directly through websites
3.Intense competition can reduce market share



2.Lord and Taylor

4. Bloomingdale’s

5.Saks Fifth Avenue

The table above concludes the Neiman Marcus SWOT analysis along with its marketing and brand parameters.


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